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SEO for publishers changed when Google started answering with AI summaries. News still reaches readers through Top Stories and Discover, but guides, explainers and reviews now compete with the summary itself and with the assistants. Sorank writes and publishes evergreen articles on your site, with sources, internal links and structured data, and tracks every month which titles ChatGPT, Claude and Gemini cite on your topics.
It suits magazine and news sites, trade media, book publishers with an editorial blog, and niche titles run by small teams. It adds output to a newsroom; it does not replace editors or reporting.
27,141
Articles created
11,065,043
Visits from Google
18,390
Visits from AI
Reporters chase the news. Nobody has time to write "how does a heat pump work", "how to read a nutrition label" or "best beginner road bikes" for the third time this year, yet these pages bring readers long after a story fades. Sorank finds the questions on your beats that still earn clicks, sorts them by difficulty and turns the ones you select into explainers that link back to your reporting.
Plan them week by week in the content calendar.
Ask ChatGPT "is intermittent fasting safe after 50?" or "best budget phones this year" and it quotes three or four sources: sometimes a rival title, often a video or a forum. Sorank sends your tracked prompts every month to ChatGPT, Claude and Gemini and ranks every domain they cite, so you know which publication takes the citation, and on which questions.
The ranking is in the GEO leaderboard.
In Google Analytics, visits from ChatGPT, Perplexity or Gemini hide among other referrals. Sorank isolates them model by model, next to your Search Console clicks, so you can tell whether an explainer brings readers from AI answers or only gets summarized.
Both views share the GEO / SEO dashboard.
WordPress, Webflow, Wix, or a webhook for headless and in-house systems. Sorank reads which sections, tags and old articles still bring clicks, and which questions on your beats no page of yours answers.
Sections you cover, tone, words you never use, the sources you trust. Topics you keep for your reporters stay out of the calendar: you choose which keywords become articles.
Most newsrooms start with drafts: an editor checks facts and headline, then publishes. Once the format is trusted, articles can go live on schedule, at the time you pick.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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SEO for publishers covers two jobs. News SEO gets fresh stories into Top Stories, Google News and Discover within hours; our guide to Google News SEO covers it. Evergreen SEO keeps guides and explainers ranking for months, and gets them quoted in AI answers. Sorank works on the second job only; the newsroom keeps the first.
Independent creators who publish alone face a different mix of channels; see our page for content creators.
Fewer clicks reach the article. A Pew Research Center analysis of the browsing of 900 US adults in March 2025 found that people who saw an AI summary clicked a regular result in 8% of visits, against 15% without one; a link inside the summary got a click in 1% of visits. 18% of the searches studied showed such a summary.
Publishers expect more of the same. The Reuters Institute 2026 trends report, based on 280 digital leaders in 51 countries, says they expect search traffic to fall by 43% over three years. Read our definition of zero-click search for the mechanism.
Video and review platforms more than publications. Our media AI citation study measured 4275 answers from ChatGPT, Gemini and Perplexity between May and August 2026: YouTube leads at 6.48%, Trustpilot follows at 4.23% and Reddit at 2.39%. ChatGPT turns first to Trustpilot (5.33%), Perplexity to YouTube (12.14%). The ranking also moves fast: YouTube fell from 11.11% in May to 0.73% in August. Most questions were asked in French, so read it as a direction.
For a newsroom, the lesson is twofold: describe your videos and podcasts in text on your own pages, and write the context a clip cannot show (dates, names, sources). Our article on ranking in Perplexity explains how that model picks its sources.
Discover brings peaks, evergreen articles bring a base. Google's Discover documentation says indexed content is eligible automatically, with "no special tags or structured data" required, and recommends large images at least 1200 px wide with the max-image-preview:large setting. It also warns that Discover traffic is "less predictable or dependable" and should be treated as supplemental to search. Our guides to Google Discover and to evergreen content detail both.
An answer in the first paragraph, then sections that each stand on their own, sources linked in the text, an author and visible dates. Google's Article structured data page recommends author, headline, image, datePublished and dateModified properties. Sorank adds a FAQ and JSON-LD schema to each article and checks them in its score; our post on structured data for AI search explains what the assistants read.
It is a business decision, and the two choices are separate. Blocking one crawler does not always remove you from search: Google says Google-Extended controls the use of your pages to train Gemini and to ground its answers, and "does not impact a site's inclusion in Google Search". Licensing is a smaller bet than headlines suggest: in the Reuters Institute survey, only 20% expect it to become a significant source of income. See our definition of publisher licensing and our guide to robots.txt for AI crawlers. Sorank does not change your robots.txt or negotiate licenses.
Sorank finds keywords on your beats, writes evergreen articles with sources, internal links and images, publishes them on WordPress, Webflow, Wix or by webhook, gets backlinks from other Sorank client sites, tracks AI answers monthly and gathers Search Console, Analytics and AI visits in one dashboard.
The newsroom keeps breaking news, reporting, interviews, fact-checking, corrections, bylines, Google News and Publisher Center settings, the paywall, advertising and social media. Sorank writes background and service content around your coverage, not in place of it.
Essential is $49 a month per website on yearly billing ($99 month to month): 20 articles and 10 tracked prompts in ChatGPT, Claude and Gemini. Pro, at $129 yearly or $249 monthly, gives 60 articles and 20 prompts and adds Grok; Business, at $249 yearly or $499 monthly, gives 120 articles and 50 prompts, the usual choice for a title with several sections. Each site of a group needs its own plan. The 3-day trial and the 90-day results-or-refund guarantee are described on the pricing page.
Expect months rather than the hours of a news story. Niche questions where big titles have no dedicated page usually move first. Compare each section quarter by quarter on impressions, clicks and the share of tracked prompts where your title is cited.
No. Sorank writes evergreen content: explainers, guides, comparisons and background pieces on keywords you approve. Breaking news, reporting and interviews stay with your journalists.
Not because of the tool. Google's spam policies target pages produced at scale to manipulate rankings rather than to help readers. Send drafts through an editor, keep real sources and publish only what your section would sign.
Yes. Each month Sorank sends your tracked prompts to ChatGPT, Claude and Gemini, and to Grok from Pro, then shows whether your title is cited, which outlets are cited instead and which pages they used.
That is your call, often tied to licensing talks. Google states that Google-Extended does not affect inclusion or ranking in Google Search. Sorank does not edit your robots.txt.
$49 a month per website on the yearly Essential plan, or $99 month to month, for 20 articles. Titles with several sections usually take Pro (60 articles) or Business (120 articles).
Yes. Articles can wait as drafts in your CMS until an editor approves them, or publish on schedule once you trust the format. Every sentence can be changed in the Sorank editor first.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
