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SEO for lawyers is how a law firm gets found when someone searches "how long does probate take in Ohio", compares a will with a living trust, or asks ChatGPT for an employment lawyer who reviews severance agreements. Sorank does the content side for firms with several practice areas: it maps the questions clients ask in each area, writes articles that name the jurisdiction they describe, keeps them as drafts until an attorney signs off, and tracks which firms the AI assistants recommend.
The articles give general legal information, never advice on a reader's own case, and they promise no outcome.
27,135
Articles created
11,063,567
Visits from Google
18,385
Visits from AI
"What happens if you die without a will in Texas?", "can my employer change my contract without my consent?", "do I need a lawyer to form an LLC?": clients describe their situation, not the practice area. Sorank sorts these searches under each area you practice (family law, estate planning, employment, business or real estate) with their volume, intent and difficulty, so every article feeds the right practice-area page.
Each area becomes a pillar with its own subtopics in the topical cluster generator.
Ask ChatGPT for "an estate planning attorney in Columbus who sets up trusts" or "a business lawyer for a small company in Leeds" and it answers with a few firms and the pages it read. Sorank runs the prompts you choose every month and ranks the cited firms by number of citations, model by model, next to their traffic and keywords.
Pick a rival the AIs prefer and study its pages from the GEO leaderboard.
A bar regulator reads a blog post as a statement by the firm. Sorank writes each article with its sources, the jurisdiction it covers and a short FAQ, then checks structure, internal links and alt text before scoring it. Keep the drafts switch on and nothing goes live until a lawyer has read it, corrected it and signed it.
Every check is listed in the blog article generator.
WordPress, Webflow, Wix or a site built by a legal web designer: once it is connected, Sorank reads your Search Console data and shows which practice areas already bring visitors.
Add each area you practice and the states or countries where your lawyers are admitted. Sorank proposes the client questions for each pair and flags the ones closest to a consultation request.
Drafts wait on your site until a lawyer approves them. They then go live on your schedule, linked to the matching practice-area page and to your contact form.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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SEO for lawyers is the work that makes a law firm appear when people look for legal help: in the Google Maps results, in the regular results and in the answers of AI assistants such as ChatGPT. For a firm with several practice areas it rests on three pieces: an accurate Google Business Profile and directory listings, one page per practice area, and articles that answer the questions clients type before they pick up the phone.
A general practice or business firm meets a different search pattern from an injury firm: fewer emergencies, more research, and answers that change from one state or country to the next. Injury firms, with their accident searches and contingency fees, have their own page on SEO for personal injury lawyers.
Most start with their problem, not with a firm name. Someone facing a contested will first reads what the process involves, then looks for a lawyer nearby who handles that exact matter. The firm whose page explained the process clearly is often the one that gets the call.
AI assistants shorten that path and lean on reference material. In our legal services AI citation study, 3723 AI answers were measured between May and August 2026: YouTube is the most cited platform at 1.48%, ahead of Microsoft at 1.29% and Wikipedia at 1.1%, while Trustpilot reaches only 0.78%. Review platforms weigh less in legal answers than in any other sector we measured. Most of that panel was in French, so read the exact ranking with care; the pattern still favors firms that publish precise, sourced answers to narrow questions.
The rules on communications about legal services, because a blog post is one. In the United States, the ABA Model Rules are the template most state bars start from, and the text that binds each lawyer is the version adopted where they are admitted. Under Model Rule 7.1 and its comment, a communication must not be false or misleading, and a truthful report of past results can mislead if it leads readers to expect the same outcome without regard to the facts of their own case. Model Rule 7.2 bans giving anything of value for a recommendation, apart from exceptions such as the reasonable cost of advertising, forbids claiming certification as a specialist unless an approved body granted it and is named, and requires the name and contact details of at least one lawyer or firm responsible for the content. Model Rule 7.3 defines solicitation as a communication aimed at a specific person known to need legal services in a particular matter, and bars live person-to-person solicitation for financial gain, with narrow exceptions. Search content works the other way round: the reader looks for the answer and finds the firm.
In England and Wales, the SRA Code of Conduct for Solicitors requires publicity to be accurate and not misleading, charges included, and rules out unsolicited approaches to members of the public other than current or former clients. The SRA Transparency Rules add a website duty for firms offering residential conveyancing, uncontested probate, non-asylum immigration, motoring offences, employment dismissal claims, debt recovery up to £100000 or business premises licensing: they publish the total or average cost or a price range, what it covers, the key stages, likely timescales and the experience of the people doing the work. Every SRA-authorised firm also shows its complaints procedure and the SRA digital badge on its website. Those price pages answer cost searches, so your articles should link to them.
This page describes the rules; it does not tell you how they apply to your firm. Google holds legal pages to a higher standard too, as our glossary entries on YMYL and E-E-A-T explain.
Sort them by what the person needs at that moment, and give each group its own page:
Our guide to question keywords shows where to collect these searches, from Search Console to the AI answers.
A direct answer in the first two sentences, then the jurisdiction it covers: probate in Ohio and probate in Scotland are different subjects. Next come the steps, the documents, the usual timescales and the points where the answer turns on the facts. The article names the lawyer who reviewed it and where they are admitted (see author authority), shows the date of its last review, cites statutes, court pages or government guidance, and ends with the firm's contact details and a link to the practice-area page. It says plainly that it offers general information, not advice on the reader's situation. Every citation in a generated draft needs a human check before it goes out; our guide to fact-checking AI content lists what to verify.
Sorank handles keyword research by practice area and jurisdiction, the drafts with their sources and internal links, publication once approved, backlinks from the sites of other Sorank customers within the filters you set, the monthly AI report and your Search Console data in one dashboard. It is software: it gives no legal advice and makes no compliance decision on your behalf.
The firm keeps attorney review and sign-off, bar compliance, case results and client testimonials, the Google Business Profile of the firm and of each lawyer, reviews and the replies to them (see how to respond to Google reviews), directory profiles, practice-area pages and client intake.
Sorank's Essential plan costs $49 a month per site billed yearly, or $99 with no commitment, for 20 articles a month and 10 prompts tracked in ChatGPT, Claude and Gemini. A firm with many practice areas can pick Pro, at $129 a month yearly or $249 monthly, for 60 articles and 20 prompts with Grok added, or Business, at $249 yearly or $499 monthly, for 120 articles and 50 prompts (see the plans). You can test it free for 3 days, and the 90-day results-or-refund guarantee covers every plan. Legal marketing agencies usually bill a monthly retainer that may also cover the website, paid ads and intake.
Nobody can give a fixed date, Google included. Narrow questions tied to one jurisdiction, such as a probate step in one state, tend to collect impressions first; broad terms like "divorce lawyer" face directories and large legal publishers for much longer. A reader may also take a while to turn into a client, since legal decisions are rarely rushed. Review each practice area on its Search Console impressions, its clicks and its AI mentions after a full quarter, and keep publishing where impressions rise. Our article on how long SEO takes describes the usual stages.
Yes. Sorank publishes to WordPress, Webflow, Wix and Shopify, and to any other site through a webhook, including sites built by legal web designers. Every article can arrive as a draft, so an attorney approves it before it goes live.
Sorank writes general information without outcome promises or specialist claims, and keeps each article as a draft. Compliance with your state bar's rules, or with the SRA rules in England and Wales, stays with the lawyer who approves the article.
No, they stay with the firm. Google's guidelines let each lawyer who can be reached at the office during its hours have a profile in their own name, separate from the firm's profile, and rule out extra profiles for each specialty. Sorank works on your website content and on the AI answers.
Be the clearest source on narrow questions in each practice area and jurisdiction, keep your directory profiles and lawyer biographies consistent, then check every month whether ChatGPT names your firm and which pages it quotes.
Start with the practice areas that bring the matters you want most, combined with your city or jurisdiction, then the process and cost questions clients ask about them. Broad searches such as "lawyer near me" depend first on your Business Profile.
Sorank starts at $49 a month billed yearly, or $99 a month with no commitment, after a 3-day free trial. Expect several months: narrow questions in one jurisdiction move first, broad practice-area terms take longer.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
