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Crypto SEO: Be the Clear Answer When People Research Your Project

Crypto SEO is how an exchange, a wallet or a protocol gets found by people who are still working out how crypto works: "what is a seed phrase", "how to bridge USDC to Base", "is this airdrop a scam". Most of them are newcomers, and most crypto advertising is closed to you, so the explainer that answers first becomes the project they remember. Sorank finds those questions, writes the articles with your required risk wording, publishes them on your site and checks every month which projects ChatGPT, Claude and Gemini name.

No article promises a return or predicts a price, and your compliance lead can read each one before it goes live.

Man with dark hair and beard wearing a light brown shirt speaks in front of a microphone on a podcast or recording setup.Portrait of a man with short dark hair wearing a white shirt and dark jacket, looking directly at the camera with a neutral expression.Man with short dark hair, beard, and clear glasses wearing a black t-shirt with a white circular logo, standing in front of a stone wall.Celio fabianoSmiling young woman with long brown hair wearing a red top and necklace, outdoors in a tree-filled background.Profile photo of Xavier Breull, Sorank customer
Google
Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.
5/5
+5,000
users
Prompts tab of the AI visibility section in Sorank for a demo site: 24 tracked questions, 17 mentioned and 7 not, each sorted by intent as Comparison, Understanding or Benefits, with the AI models that mention the site and a visibility from 0% to 80%
  • Assurances Van Herpe
  • Abecassis Avocat
  • Maison Leverage
  • Addictik
  • DBW
  • The New Black AI
  • AlloTaxis
  • Althévia
  • Luvaika
  • Apollo Health Institute
  • Art Vision Awards
  • The Deployer
  • Bolieu
  • Borrello
  • Fullstack
  • Immersion Cinéma
  • Decovase
  • TheArsenale
  • Silénis
  • LAB N°4
  • Suigar
  • Fripe'in Store United
  • Informanet
  • Mon Robot Lave Vitre
  • Inova Green
  • JurisCorrect
  • Home Services Lux
  • Laponie Trip
  • Le Mary Lili
  • Outside The Box
  • Mat-Elect
  • Natis Lab
  • LV3D
  • Neutraliz
  • PES Engineering
  • Petite Diane
  • PM Business Support Services
  • PolitiMind
  • TribuColor
  • Zero Data Protocol

27,136

Articles created

11,063,729

Visits from Google

18,386

Visits from AI

Keyword library of a demo site in Sorank filtered on difficulty 0 to 20: one topic of 84 keywords split into core, supporting and exploratory categories, each keyword with its search intent, difficulty and monthly volume

Write for the newcomer, not for the insider

"What is a seed phrase", "how to bridge USDC to Base", "why is my transaction pending": the people who type these do not know your token yet, and they will not read a whitepaper. Sorank groups their questions into topics with their intent, difficulty and volume, so a young domain can start with the explainers it can rank for, then move on to the crowded terms.

Browse them in keyword research.

Your risk wording in every article

Write your rules once in the default instructions: the risk statement your lawyers approved, no price predictions, no "guaranteed" or "passive income", only the networks and countries you support. Sorank applies them to every article, and the publishing settings can hold each one as a draft until compliance has read it.

Set the tone and the rules in Brand Voice.

Try for Free

Writing settings of a demo site in Sorank: default instructions sent with every article unless it has its own, expert mode switched on, and the choice of article tone and address form
AI Query Rankings in the Sources tab of Sorank for a demo site: 148 searches found, the three the assistants run most before citing companies, each with its number of runs for ChatGPT, Gemini, Claude and Grok

See what the assistants search before they name a wallet

Ask ChatGPT for the "safest hardware wallet for a beginner" or the "lowest fee exchange in Europe" and it first runs its own web searches, then picks the pages to quote. Sorank records those searches for the prompts you track, model by model, so you know which comparison or review your site must answer to make the list. Grok is tracked from the Pro plan.

Follow them in GEO optimization.

How it works

Connect the site people read, not the dApp

Sorank publishes to your marketing site or blog: WordPress, Webflow and Wix connect directly, and a custom front end or docs portal receives articles through a webhook. Your app, your contracts and your wallet flows are never touched.

List your products, networks and red lines

Exchange, wallet, protocol or chain; the networks and assets you support; the countries you serve; the words your legal team rejects. Sorank turns this into a keyword plan, from first-step explainers to fee and security questions.

Approved drafts go live on your schedule

Articles wait until your reviewer approves them, then publish on the days you choose, each one linked to the matching docs page, security page or download.

What Sorank publishes for crypto and Web3 projects

  • Concept explainers"What is a seed phrase, and why no one should ever ask you for it", "custodial or self-custody wallet": the first questions of a newcomer.
  • Step-by-step guides"How to bridge stablecoins to a layer 2", "how to add a network to your wallet", with the screens and the checks that prevent a lost transfer.
  • Security and scam awarenessHow to spot a fake airdrop, a phishing site or a drainer contract, and what your support team will never ask for.
  • Fee and network pagesTrading, withdrawal and gas costs explained from your published schedule, dated so readers know when they were checked.
  • Troubleshooting answers"Sent tokens on the wrong network", "transaction stuck as pending": help articles that answer before a support ticket is opened.
  • A monthly AI reportWhether ChatGPT, Claude and Gemini name your project for the prompts you track, and which forums, reviews and docs they quote.

THEY TRIED SORANK BEFORE YOU

Testimonials from ambitious founders

Organic growthE-commerce

0 to 10000 visitors in 5 months

Celio Fabianomonrobotlavevitre.fr
Organic growthLeisure and aviation

0 to 1104 clicks in 4 months

Dominiqueflight-sensations-idf.com
Organic growthMusic software

x55 clicks in 5 months

Valentin Cordiertiger-sounds.com
Organic growthPhotography

x6.6 clicks in 4 months

Gil Zetbaseartvisionawards.com
Organic growthLaw firm

x4.2 clicks in 5 months

Laura Abecassisabecassis-avocat.fr
Organic growthE-commerce

x4 traffic in 5 months

Karl Emeriklv3dofficiel.fr
Organic growthMarketing Agency

x2.7 traffic in 5 months

Thomas Giraudthe-deployer.fr
Organic growthFashion

x2.5 clicks in 6 weeks

Alice Attalipetitediane.com
Organic growthFine food

x2 clicks in 7 weeks

Frédéric Chaineerablechezsenequier.com
Organic growthSoftware

0 to 5000 clients in 8 months

Thibault BMsorank.com
Organic growthLead generation for installers

x98 clicks in 2 months

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Organic growthHealth and wellness

x44 clicks in 5 months

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Organic growthE-commerce

x6.2 clicks in 7 weeks

Celio Fabianosentinelle-auto.fr
Organic growthHome services

x4.2 clicks in 3 months

Petit Prince Servicespetitprinceservices.fr
Organic growthTravel

x3.3 clicks in 6 weeks

Jenny Diablaponie-trip.fr
Organic growthPest control

x2.6 clicks in 3 months

A. Mechrafitracknuisibles.fr
Organic growthE-commerce

x2 traffic in 30 days

Patrice Meignanthearsenale.com
Thibault Besson-Magdelain, Founder of Sorank

Founder’s Note.

I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.

Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.

Thibault Besson-MagdelainFounder of Sorank

Try for Free

What is crypto SEO?

Crypto SEO is the work that brings people to a crypto or Web3 project from Google and from AI assistants: exchanges, wallets, DeFi protocols, layer 2 networks, NFT platforms and the infrastructure behind them. Its audience is mostly people who are still learning. According to the Pew Research Center, 19% of US adults said in January 2026 that they had ever invested in or used a cryptocurrency, close to the 16% measured in 2021. Four in five have not, and they search before they try.

The page that answers their first questions clearly, without hype, is the one they come back to when they are ready.

Why can't most crypto projects rely on paid ads?

Because the main ad networks only open crypto to approved advertisers, country by country. Google's cryptocurrency ads policy requires certification for exchanges, software wallets, hardware wallets and coin trusts, and each location has its own licensing condition: registration with FinCEN as a money services business plus a state license in the United States, registration with the FCA in the United Kingdom, authorization as a crypto-asset service provider under MiCA in the European Union. Ads for initial coin offerings and DeFi trading protocols are refused everywhere, and so are pages that sell trading signals or investment advice.

A protocol without a license has almost no paid channel left. Organic search and AI answers are where its future users find it.

Which rules apply to crypto content?

Those of each country you market to, and they reach your blog. In the United Kingdom, the FCA regime for cryptoasset promotions has applied since 8 October 2023: a promotion must be communicated or approved by an FCA-authorized firm, come from a cryptoasset business registered with the FCA, or fit an exemption, and the consumer journey must include specific risk warnings and positive frictions such as a 24-hour cooling-off period. The FCA states that the regime is technology neutral and covers social media; promoting outside these routes is a criminal offence punishable by up to 2 years in prison. In the European Union, MiCA has applied in full since December 2024, and the transition for existing firms ended on 1 July 2026.

For your articles, this means three habits: never promise a return, never predict a price, and let the person responsible for promotions approve anything that links to a sign-up. Our glossary entry on YMYL topics explains why Google also reads these pages more strictly.

How do people choose an exchange, a wallet or a protocol?

On safety first, then on practical fit: who holds the keys, which networks and assets are supported, what a trade or a withdrawal costs, whether the contracts were audited and what other users report. More and more, they ask an assistant to sum it up, and the assistant builds its answer from many pages at once. In our Grok citation study, Gemini names 11.1 sources per answer on average against 3.3 for Perplexity, and the citation density of Grok, the assistant built into X where much of the crypto conversation happens, peaked at 10.3 sources per answer in April 2026.

Your project is therefore described by forums, review sites, data aggregators and your own docs together. Make sure your site gives the clearest version of the facts; our guide on how to rank in Grok covers the X side.

Google Analytics tab of Sorank for a demo site: 612 page views over twelve months from people who clicked a link in an AI assistant, split between ChatGPT, Claude, Gemini, Perplexity and Grok
Visits that start in ChatGPT, Perplexity or Grok are counted apart from the rest of your traffic.

Which keywords should a crypto project target?

  • Concepts: "what is liquid staking", "seed phrase vs private key". Explainers for newcomers.
  • How-to: "how to bridge to Arbitrum", "how to add Base to MetaMask". Guides with each step and each check.
  • Safety: "is [protocol] audited", "how to revoke token approvals". Pages that link to your audit reports.
  • Fees and comparisons: "exchange withdrawal fees", "hardware wallet vs software wallet". Pages built from your published schedule.
  • Problems: "transaction pending for hours", "sent to the wrong network". Help articles.

Leave out "price prediction" and "best coin to buy" searches: they invite promises you cannot make and rarely bring users who stay. Our guide to question keywords shows how to find the rest.

What should a crypto article contain?

A direct answer in the first lines, then the details a cautious reader checks: the network and version it applies to, the date it was last verified, the exact steps, the risks, and links to your documentation and audit reports. It states plainly that it is not investment advice, carries your required warning and never quotes a yield as if it were fixed.

Fees, supported networks and interfaces change often, so each article needs a review date and a content refresh when your product moves. If assistants still describe an old version of your token or your fees, the only clear page about it is often outdated: see our entry on AI hallucination.

What does Sorank do, and what stays with your team?

Sorank handles the keyword research, the articles with their sources and internal links, the publication on your site, backlinks from other sites of Sorank clients, the monthly tracking of AI answers, and your Search Console, Analytics and AI visits in one dashboard. If your site is a single-page app, check that articles are served as plain HTML: our guide to JavaScript SEO explains why.

Your team keeps the documentation, the audits, token data on aggregators, exchange listings, X and Discord, influencer deals and the legal approval of each promotion. Neighboring businesses face other rules: see our pages for fintech companies, forex brokers and AI companies.

How much does crypto SEO cost?

Sorank is billed per website. Essential costs $49 a month on the annual plan, or $99 without commitment, for 20 articles and 10 prompts tracked in ChatGPT, Claude and Gemini. Pro ($129 a month annually, $249 monthly) brings 60 articles and adds Grok, which matters for a community that lives on X; Business ($249 annually, $499 monthly) publishes 120 articles. Every plan starts with a 3-day free trial and comes with a 90-day results-or-refund guarantee (see pricing).

How long does crypto SEO take?

Count in months, and expect no fixed delay: Google gives none. Broad terms like "best crypto exchange" are held by large publishers and comparison sites. Concept and troubleshooting articles usually show impressions first, because few pages answer them precisely. Judge each topic after three months on its Search Console impressions and its mentions in the AI answers you track, then on the sign-ups Analytics attributes to it.

Frequently asked questions

How long does SEO take for a crypto project?

Several months. Explainers and troubleshooting articles usually gain impressions first, while broad terms such as "best crypto wallet" stay with large publishers for longer. Review each topic after three months of publishing.

How much does Sorank cost for a crypto or Web3 project?

Essential is $49 a month per website billed annually, or $99 month to month, for 20 articles. Pro adds Grok tracking and publishes 60 articles. Every plan includes a 3-day free trial and the 90-day results-or-refund guarantee.

Can Sorank write about token prices, yields or returns?

Sorank writes to inform, not to sell an investment. Your writing instructions can forbid price predictions and yield promises and add your risk statement, and every article can wait as a draft for legal review. Sorank gives no legal or investment advice.

How do we get our exchange or wallet named by ChatGPT or Grok?

Give the assistants a clear source to quote: security, fees and supported networks explained on your own site, consistent data on aggregators, and honest answers to the problems users raise on forums. Then track prompts such as "safest wallet for a beginner" every month.

Which keywords should a crypto project target first?

The questions a newcomer asks about your product category: concepts, setup steps, safety checks and common errors. Skip price prediction searches, which invite promises your compliance team cannot approve.

Does Sorank work with our docs portal or custom front end?

Yes. WordPress, Webflow, Wix and Shopify connect directly, and any custom site or docs portal can receive articles through a webhook. If your site runs on a closed platform, ask its provider whether it accepts a webhook.

How does Sorank compete with billion-dollar tools like Semrush?

We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.

How much does Sorank cost?

From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.

You don't have time and a big budget?

You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.

Others

Feature

Cost

Keyword Analysis
$516
Rank Tracking
$120
Content generation
$89
Text optimisation
$49
Reporting
$19
Backlinks Analysis
$499
AI search analysis
$499
Automation
$40
SEO brainstorming
$80
Technical audit
$99
Cluster Generator
$60

Total

$2070
$99

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