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Casino SEO is how a licensed online casino or an affiliate site gets found when an adult player searches "how long do casino withdrawals take", "what does a 35x wagering requirement mean" or asks ChatGPT whether a brand is licensed where they live. Players check the licence, payment methods, bonus terms and reviews before they register. Sorank finds those questions for each market you hold a licence in, writes the answers on your site on autopilot, and tracks which operators and review sites the AI assistants name.
For licensed operators and their affiliates. Sorank writes for adults only, never suggests that a player will win, and lets your compliance team approve each article before it goes live.
27,199
Articles created
11,080,734
Visits from Google
18,446
Visits from AI
"Blackjack rules for beginners", "what is a wagering requirement", "which documents does an online casino ask for": players ask about rules, terms and payments long before they compare brands. Sorank groups these searches into topics by market and game type, ranks them core, supporting or exploratory, and fills your publishing calendar with them.
See how topics are built with the topical cluster generator.
An adult who asks Perplexity "which licensed online casinos pay out fastest in Ontario" or "is this casino legit" gets a few names and the sources behind them. Sorank asks your tracked questions every month and ranks the cited domains model by model, with their visitors, keywords and Google position: an operator sees which affiliates speak for it, an affiliate sees which rivals are quoted.
Compare them in the GEO leaderboard.
A bonus described with the wrong wagering figure, or a game guide that reads like a promise of winnings, is a compliance problem before it is an SEO one. In the scheduler you write default instructions once (adults only, your safer gambling section, the markets you are licensed in) and switch on draft mode, so nothing goes live until your team has read it.
Set it up in the content planner.
WordPress, Webflow, Wix, Shopify, or a webhook for a custom platform. Sorank then reads Search Console to see which games, terms and markets already bring visitors.
List the countries where you hold a licence (or where the brands you review do), the languages you publish in, the games you offer and the words your compliance team refuses. Sorank turns this into the questions adult players ask in each market, ranked by volume and difficulty.
Articles arrive as drafts with their sources. Once someone has checked bonus terms, payout times and the safer gambling section, they go live on schedule, linked to your game, payment and responsible gambling pages.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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Casino SEO is the work that makes a licensed online casino, or an affiliate that reviews casinos, visible when adults look for information before they play: on Google and in the answers of ChatGPT, Gemini or Perplexity. It covers the same ground as any SEO (keywords, articles, links, technical health) under two extra constraints. Gambling is regulated market by market, and Google handles money and safety topics with more caution, as our glossary entry on YMYL explains.
Operators and affiliates chase the same searches but not with the same role. The operator holds the licence and the player's money; the affiliate compares brands and earns a commission. A good page says clearly which of the two wrote it.
They first check that a site is legal where they live, then compare payment methods, withdrawal times, bonus terms and reviews. Searches follow that path: "is online casino legal in Ontario", "casino withdrawal time with PayPal", "[brand] review", then the brand name alone. AI assistants answer from other people's pages more than from the operator's own. Our gaming AI citation study covers video games, not gambling, but it measures a close audience: on 3525 answers, the first source of Perplexity was YouTube (10.47% of its answers), that of ChatGPT was Wikipedia (4.85%) and that of Gemini was Reddit (4%), with Trustpilot second overall at 2.72%.
The lesson for a casino: reviews, forum threads and reference entries about your brand get summarized, so your licence number, payout times and terms must be correct and identical on your site and everywhere else. Sorank shows which sources each assistant used, in AI mention tracking.
Because Google lets only certified, licensed operators advertise, and only in some countries. Under the Google Ads gambling policy, advertisers must apply for certification, hold a valid local licence for every region they target, show responsible gambling information on the landing page, target approved countries only and never target minors.
Unpaid results have no certification step, but they are no loophole: the same law applies to every page you publish. What articles add is presence on the questions ads never cover well, such as game rules, bonus terms and payout delays.
Three practices come up most, all listed in Google's spam policies. Site reputation abuse: Google's own example is a medical site hosting a low-quality third-party page about "best casinos" that isn't integrated with the site (our glossary calls it parasite SEO). Thin affiliate pages: reviews copied from the operator without original content or added value. Link spam: buying or selling links for ranking, unless the link carries rel="sponsored" or rel="nofollow".
For an affiliate, the safe route is a review method you publish and apply, first-hand checks of registration, identity verification and withdrawals, and paid placements labelled as such. Our guide to affiliate SEO goes further.
One market, one set of articles, because licences, bonus rules and payment methods change at each border. Google's guide to localized versions sets the technical rules: each language version must list itself and all the others, the tags are ignored when two pages don't point to each other, x-default covers visitors that no version matches, and Google doesn't use hreflang to detect the language of a page. Your CMS sets these hreflang tags; Sorank writes the articles for each language and market. Our guide to international SEO covers the site structure.
Never publish a market article for a country where neither you nor the brand you review holds a licence.
In Great Britain, the operator answers for them. Condition 1.1.2 of the Gambling Commission's licence conditions and codes of practice makes licensees responsible for the third parties they contract with, requires those partners to act as if bound by the same licence conditions, and asks for a contract term that lets the operator end the relationship promptly, including with an affiliate that breaches an advertising code; elsewhere, check the local rule.
For an operator, that means briefing affiliates on bonus wording and audience. For an affiliate, it means writing as carefully as the brands it reviews.
Sorank researches the questions adult players ask in each of your markets, writes and publishes the articles (as drafts if you prefer), checks every month whether ChatGPT, Claude and Gemini mention your brand, and gathers Search Console, Analytics and visits from AI assistants in one dashboard. You keep the licences, the compliance review, age and identity checks, safer gambling tools, bonus terms, affiliate contracts and any Google Ads certification.
Other regulated sectors have their own pages: adult sites and crypto and Web3. For video games, see gaming and esports.
Sorank is priced per website. Essential costs $49 a month billed yearly, or $99 month to month, for 20 articles and 10 tracked prompts in ChatGPT, Claude and Gemini. Pro, at $129 billed yearly or $249 monthly, gives 60 articles and 20 prompts and adds Grok. Business, at $249 billed yearly or $499 monthly, gives 120 articles and 50 prompts for a site that covers several markets. A brand with one domain per market needs one subscription per domain (compare the plans). A 3-day trial comes first, and a 90-day results-or-refund guarantee backs the subscription.
Gambling is one of the most contested sectors in search, so count in months, market by market. Judge each topic on its Search Console impressions, then on registrations that came from organic search or an AI assistant, never on a promised ranking.
Yes. Unpaid search results have no certification step like Google Ads, but every page must follow the gambling law of the market it targets and Google's spam policies. Publish only for markets where you or the brand you review hold a licence.
No. Sorank writes for adults only. Put your age notice and your safer gambling section in the default instructions so every article carries them, and keep the final check with your compliance team.
No. Gambling is a contested sector and no tool controls Google's ranking. Sorank publishes the articles and measures, month after month, where you appear on Google and in AI answers.
Yes. Affiliates use it for review method pages, bonus term explainers and market guides, with paid placements labelled as Google asks. In Great Britain the operators you promote answer for your content, so expect them to check it; elsewhere, check the local rule.
Yes. Switch on draft mode and each article waits in your CMS until someone publishes it. Nothing about bonuses or payouts should go live without that check.
Essential starts at $49 a month per website on a yearly plan, or $99 billed monthly. Pro ($129 yearly, $249 monthly) adds Grok to the tracking.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
