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Cosmetics SEO is how a beauty brand gets found while shoppers research a concern, an ingredient or a shade: "niacinamide and vitamin C together", "fragrance-free moisturizer for sensitive skin", "foundation for olive undertones". More of them now ask ChatGPT or Gemini which product to buy, and the answer often points to a retailer, a review site or a cheaper dupe rather than to the brand that made the formula. Sorank writes the guides that answer these questions on your own site, follows the claim wording your regulatory team sets, and tracks every month which brands the AI assistants recommend.
It publishes to Shopify, WooCommerce, Webflow, Wix and WordPress, from $49 a month per site.
27,135
Articles created
11,063,497
Visits from Google
18,385
Visits from AI
"Can I use retinol with azelaic acid", "best sunscreen under makeup for oily skin", "is squalane comedogenic": these shoppers have a concern and no brand yet, and a retailer's category page or a creator's review usually answers first. Sorank groups such questions by concern and by ingredient, with their intent, difficulty and monthly volume, so you choose the ones your formulas can answer and turn them into articles in one click.
The plan comes from keyword research on your ranges and on the brands you compete with.
"Best lip oil for winter", "tinted serum shade range", "sunscreen for sensitive skin at the beach": beauty demand follows the calendar and your launches. Add a keyword to a publishing date with an instruction such as "mention the new shade range", and Sorank writes the article ahead of the release, with internal links to the product and collection pages you choose.
Plan it in the content planner.
"Best vitamin C serum for sensitive skin", "affordable alternative to [cult moisturizer]": an AI answer names three to five products, and often a cheaper lookalike. Sorank asks your prompts every month in ChatGPT, Claude and Gemini, plus Grok on the Pro plan, and shows your visibility rate, your rank among the brands cited and how both move over one, three, six or twelve months.
Follow your position in the GEO leaderboard.
Shopify, WooCommerce, Webflow, Wix or WordPress connect directly; a headless storefront receives articles through a webhook. Sorank imports Search Console to see which concerns, ingredients and product names already bring visits.
List your product lines, hero ingredients and the retailers that stock you, then write your claim rules into the default instructions, for example "visibly reduces the look of" rather than "repairs", and no "clinically proven" without a study on file. Sorank proposes the shopper questions of each range.
Articles wait as drafts until your regulatory or product lead signs off, then go live on your schedule. Each month you see their Google clicks and whether the AI assistants cite your brand.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
Try for Free
Cosmetics SEO, or SEO for beauty brands, is the work that brings a skincare, makeup or haircare brand into Google results and AI answers when people research a concern, an ingredient, a routine or a shade. Its particular difficulty is that the brand is rarely alone with its own product: the same serum is sold by beauty retailers and marketplaces, reviewed by creators and copied by dupes, and each of them competes for the searches your formula created.
Your advantage is what only the maker knows: why an ingredient is at that concentration, which skin types the texture suits, how the shades were built. Content that shares that knowledge is what retailers cannot copy. Stores with a broad catalog face other questions, covered on our ecommerce page.
Cosmetic claims only, and your blog counts as much as your label. The US Food and Drug Administration explains in Is It a Cosmetic, a Drug, or Both? that a product's intended use is established by claims on its labeling, in advertising and on the Internet, and that claims to treat or prevent disease or to affect the structure or functions of the body make it a drug; its examples include products that will restore hair growth or reduce cellulite.
In the European Union, Regulation (EU) No 655/2013 applies to claims made in texts, names, trademarks and pictures, and sets six common criteria: legal compliance, truthfulness, evidential support, honesty, fairness and informed decision-making. Sorank gives no regulatory advice. Write your approved wording into the default instructions, keep drafts mode on, and let your regulatory lead or safety assessor read each article before it is published.
They start from their skin, not from a brand: a concern, a skin type, an ingredient they heard about, a shade they cannot match. Then they check reviews, swatches and the full ingredient list before they buy, often on a retailer's page.
AI answers draw on a scattered set of sources, and each model has its own favorite. In our beauty AI citation study (2700 answers, June to August 2026), Gemini's leading source is Trustpilot at 3.22%, ChatGPT's is Wikipedia at 1.67% and Perplexity's is YouTube at 2.11%, and YouTube fell from 2.67% of answers in June to 0.33% in August. A ranking that moves this fast rewards brands described the same way everywhere: the same ingredient list, the same claims and the same product names on your site, at your retailers and in your reviews. Our guide to ChatGPT Shopping explains how products enter those answers.
Searches close to a purchase deserve priority, as our guide to buying intent keywords explains.
As one product with many variants that Google can read. Its documentation on product variants describes the ProductGroup markup, with properties such as variesBy for color or size. When all shades share one page, there must be one canonical URL for the group, and each shade must be selectable directly through its own URL with query parameters, showing the right image, price and availability.
Shade names, swatch photos and their alt text live in your store theme (see our guides to product pages and image SEO). Sorank's shade guides then link to the product and collection pages you choose.
A direct answer, then what a careful shopper checks: which skin types it suits, how to introduce the ingredient, what not to combine it with, when to stop and see a dermatologist, and the sources behind each statement. Name the person who reviewed the article and date it; in a field full of opinions, these signs of expertise are what E-E-A-T refers to. Avoid before-and-after promises and percentages you cannot document, and link each product mentioned to its page with the full ingredient list.
Sorank handles the keyword research by concern and ingredient, the writing and publication of the guides with sources, images and internal links, publication on Shopify, WooCommerce, Webflow, Wix or WordPress, backlinks from other sites of Sorank clients, the monthly AI tracking and one dashboard for Search Console, Analytics and AI visits.
Your team keeps product pages and labels, ingredient lists, safety assessments and claim substantiation, retailer and marketplace listings, reviews, creator partnerships and product photography. Brands with neighboring rules have their own pages: supplements brands, fashion brands and, on the medical side, dermatologists.
Sorank is billed per store. Essential is $49 a month on a yearly plan or $99 monthly, with 20 articles a month and 10 prompts tracked in ChatGPT, Claude and Gemini. Pro ($129 yearly, $249 monthly) brings 60 articles and adds Grok, a better fit for a brand with several ranges; Business ($249 yearly, $499 monthly) brings 120 articles. Every plan starts with a 3-day free trial and carries the 90-day results-or-refund guarantee (see pricing).
Google gives no fixed delay. Questions about your own products and ingredients often gather impressions first; broad concerns such as "best moisturizer" take longer, because retailers and publishers hold them. Publish seasonal and launch guides several weeks ahead, and judge each range after three months on its Search Console impressions and its AI mentions.
Several months. Articles about your own products and ingredients usually show impressions first, while broad concerns held by retailers take longer. Judge each range after three months and publish seasonal guides ahead of time.
From $49 a month per store on the yearly Essential plan, or $99 month to month, with 20 articles a month and a 3-day free trial. Brands with several ranges often choose Pro (60 articles) or Business (120 articles).
Yes. Your approved wording goes into the writing instructions, and drafts mode keeps each article unpublished until your team signs off. Sorank does not provide regulatory advice.
Be described the same way everywhere ChatGPT looks: your own guides and product pages, your retailers' listings and your reviews. Then track prompts such as "best fragrance-free moisturizer" every month to see whether your brand or a dupe is named.
No. Sorank publishes articles on your blog and links them to your products and collections. Product pages, ingredient lists and marketplace listings stay with your team.
Yes. Sorank publishes to Shopify, WooCommerce, Webflow, Wix and WordPress, and to a headless storefront through a webhook. Articles go live or wait as drafts, as you choose.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
