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SEO for fashion brands has a timing problem other stores do not: a collection lands, sells through and disappears within a season, while the searches that sell it ("linen trousers that don't wrinkle", "what to wear to a winter wedding", "does [your brand] run small") start weeks before and go on after. Sorank writes the styling, fit and fabric guides that answer them on your own site, links each one to the product pages you choose, schedules them around your drops, and tracks every month which labels ChatGPT, Claude and Gemini recommend.
Product pages, photography and lookbooks stay with your team. Plans start at $49 a month per store.
27,133
Articles created
11,063,088
Visits from Google
18,383
Visits from AI
Shoppers rarely type a product name. They type an item, a fabric, a cut and an occasion: "wide-leg linen trousers for work", "merino jumper that doesn't itch", "midi dress for a winter wedding guest". Sorank groups these searches by category and by intent, with their difficulty and volume, so you see which ones a brand of your size can win and which ones belong to marketplaces.
Each group comes from keyword research on your site, your Search Console data and the labels you compete with.
"How to style a slip dress in winter", "what to pack for a long weekend in Lisbon", "five ways to wear a white shirt": these readers want outfits, and the brand that answers with its own pieces gets the click to the product page. Sorank writes each guide in your brand voice, links the pieces it mentions to the product pages you choose, and follows your image instructions ("studio light, our linen range, no models") for the pictures it creates. You can rewrite every title before it is generated.
Set titles and image instructions in the blog article generator.
"Best sustainable denim brands", "where to buy quality basics that last", "brands like [a label you compete with] but cheaper": an AI answer names a handful of labels, and the shopper often looks no further. Each month, Sorank asks your prompts in ChatGPT, Claude and Gemini (plus Grok on Pro) and shows the share of answers that cite your brand, your rank among the cited websites and a score for each model.
Follow your visibility in GEO optimization.
Connect your Shopify, WooCommerce, Webflow, Wix or WordPress store in a few minutes, or send articles to a headless front end through a webhook. Search Console then shows which categories and pieces already draw visits.
Add your categories (denim, knitwear, outerwear), your size range, your fabrics and the dates of your drops and sales. Write your rules once: how you name colors, which sustainability terms your team allows.
Guides wait as drafts for your merchandising team or go live on the dates you set. Each month shows their Google clicks and whether the AI assistants name your brand.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
Try for Free
SEO for fashion brands is the work that brings a clothing label's own site into Google results and AI answers when people look for a piece, an outfit or a brand like theirs. Two things set it apart from other stores. Collections are short-lived: a piece may be online for one season, so the traffic it earns has to flow to pages that last. And the brand rarely sells alone: retailers, marketplaces and resale sites list the same pieces and compete for your own name.
The pages that last are built around questions rather than products: styling, fit, fabric, care and the story of a collection. Stores that sell many brands face other questions, covered on our ecommerce page.
With words, with pictures and, more and more, by asking. Text searches combine an item with a fabric, a cut, an occasion or a fit ("high-waisted straight jeans for petites"). Pictures are the fashion habit: Google reports that Lens is used for nearly 20 billion visual searches every month, that 20 percent of them are shopping-related, and that Lens draws on more than 45 billion products in its Shopping Graph (October 2024). Clear product photos, descriptive alt text and an image sitemap give it something to match; our glossary entry on visual search explains the mechanism.
AI answers rely on a few sources. In our fashion AI citation study, Wikipedia appears in 3.58% of the answers, 2.2 times its average across sectors, while Instagram stays at 0.77%. An assistant needs text to quote: an about page with the facts of the brand, written collection stories and guides on your own site. Our Instagram SEO guide covers the social side.
It depends on whether the piece comes back. Google's availability rules for Merchant Center are a sound reference even outside Shopping: mark a piece that is temporarily unavailable as out of stock; for a preorder, give the availability date and show it on the product page; remove discontinued products from your product data; and show the same availability on the page, in the structured data, at checkout and in the feed.
On the site, keep the page of a piece that will be restocked, with a back-in-stock alert and links to similar items. For a piece that will not return, send visitors to the closest category, and update the guides that linked to it so their traffic still reaches something you sell. Our glossary entry on Merchant Center explains the feed.
Publish the questions before the pieces. Searches for a season start weeks before it: "spring capsule wardrobe", "what to wear to a festival", "best rain jacket for city commuting". Write the guides first, set the preorder pages with their dates, then link the guides to the pieces when the collection goes live. A collection page indexed on launch day competes with retailers that already rank; a guide published a month earlier has had time to collect impressions.
After the drop, update the guides with the best sellers and the sizes that ran out, so they stay useful for the same searches next year.
Only what it can state precisely. In March 2024, the UK Competition and Markets Authority obtained undertakings from ASOS, Boohoo and Asda, given without admission of wrongdoing: statements about materials in green ranges must be specific and clear, words such as "eco", "responsible" or "sustainable" need an explanation, the percentage of recycled or organic fibres must be easy to see, the criteria of a green range must be set out, and search filters must only show the items that meet them.
Write these rules into Sorank's default instructions (the fibre percentages you can prove, the words you never use) and keep articles as drafts until your sustainability lead has read them. Sorank gives no legal advice.
Sorank takes on the written side of the season: the keyword plan per category, styling, fit, fabric and collection articles with sources and internal links, publication on Shopify, WooCommerce, Webflow, Wix or WordPress, links from other Sorank users' sites, and every month the AI answers next to your Search Console and Analytics figures.
Your team keeps product pages and descriptions, size charts and fit data, photography and lookbooks, the product feed, retailer and marketplace listings, influencer partnerships and the proof behind every claim. Neighboring brands have their own pages: footwear brands and luxury goods.
Sorank bills per store. Essential is $49 a month on the yearly plan or $99 monthly, for 20 articles a month and 10 prompts tracked in ChatGPT, Claude and Gemini. A brand with several lines and two drops a season may need more: Pro ($129 yearly, $249 monthly) publishes 60 articles and adds Grok, and Business ($249 yearly, $499 monthly) publishes 120 (see pricing). You can test it free for 3 days, and the 90-day results-or-refund guarantee applies to all three plans.
Google gives no fixed delay. Fit, care and fabric questions about your own pieces often show impressions first; broad occasion searches take longer, because publishers and large retailers hold them. Publish seasonal guides four to eight weeks before the season, judge each category after three months, and keep the guides that work up to date from one year to the next.
Give it text to quote: an about page with the facts of the brand, styling and fit guides on your own site, and consistent descriptions at your retailers and on review sites. Then track prompts such as "best linen shirts for hot weather" every month to see which labels are named.
No. Sorank publishes articles on your blog and links them to the product and collection pages you choose. Product descriptions, size charts and your product feed stay with your team.
Keep the page of a piece that will be restocked, marked out of stock with a back-in-stock alert. For pieces that will not return, send visitors to the closest category and update the guides that linked to them.
Yes. Sorank publishes to Shopify, WooCommerce, Webflow, Wix and WordPress, and to a headless storefront through a webhook. Each article goes live or waits as a draft, as you prefer.
From $49 a month per store on the yearly plan, or $99 month to month, for 20 articles a month, with a 3-day free trial. Brands with several lines can move to Pro (60 articles) or Business (120).
Several months for most searches. Questions about your own pieces, fit and fabrics gain impressions first, and seasonal guides should go live weeks before the season. Judge each category after three months.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
