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SEO for software development companies is how a custom development studio, an outsourcing firm or an IT services company makes the list when a founder searches "how much does it cost to build an app like Uber", a CTO compares "nearshore vs offshore development" or an operations director asks ChatGPT for "a software partner that knows logistics". Sorank finds these questions for each service, technology and industry you cover, publishes articles on your site that lead to your service pages, and tracks which firms the AI assistants recommend.
Your team keeps the case studies and the discovery calls; Sorank takes the weekly writing your developers never get to.
27,199
Articles created
11,080,820
Visits from Google
18,446
Visits from AI
"How long does it take to build an MVP", "fixed price or time and materials", "React Native or Flutter for a first app": buyers learn the vocabulary of a project before they contact a vendor. Sorank groups these searches by service and technology, with their intent, difficulty and volume, and gives each keyword a single page so your articles never compete with your service pages.
Every topic sits in your Keyword Research library.
Ask Perplexity for "the best custom software development companies for healthcare" and the answer leans on directories, review platforms and ranking articles as much as on the firms' own sites. Sorank ranks the domains each assistant cites for your tracked prompts, with their visitors, keywords and Google position. You see which directories and rival firms take the answer, and where your firm needs a profile, a review or a page.
Compare model by model in the GEO Leaderboard.
A firm that builds in Python, React and Kotlin, for fintech and logistics, with fixed-price and dedicated-team offers, has dozens of pairings to cover. Enter the keywords, give an article its own title if you want one, and Sorank writes a complete article per keyword, with sources and a link to the matching service page. Your tech lead reads the draft before it goes live.
Start them in the Blog Article Generator.
WordPress, Webflow or Wix in a few minutes; a Next.js, Nuxt or custom site through a webhook. Sorank reads your Search Console data to see which services and technologies already bring visits.
List what you sell (MVPs, legacy modernization, dedicated teams), the technologies you master and the industries you know. Add the firms you meet in tenders as competitors, and Sorank proposes the searches for each pairing.
Drafts wait for a check of the technical points, or go live on the days you choose. Each article links to a service page and, where it helps, to a case study.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
Try for Free
SEO for software development companies is the work that makes a development studio, an outsourcing firm or an IT services company appear when a business looks for someone to build software: on Google, in the answers of AI assistants and in the directories those assistants read. It differs from SEO for a software product. A firm that sells subscriptions and free trials is closer to our page for SaaS companies, and a studio that mostly builds marketing websites to the one for web designers.
A development firm sells time, skills and trust. Its pages have to show that it has solved a similar problem, with a similar stack, for a similar client.
They learn the project before they meet a vendor. A founder reads about MVP budgets, a CTO compares engagement models, an operations director checks what a logistics platform involves. The shortlist then comes from referrals, directories and, more and more, a question typed into ChatGPT or Perplexity.
Hiring keeps that market wide. The US Bureau of Labor Statistics counts about 1.7 million software developer jobs in 2025 and projects 10% growth from 2025 to 2035 in its Occupational Outlook Handbook. A company that cannot staff a project in time looks outside, and it calls first the firms that explained the project in plain words.
Directories and review platforms carry more weight than most firms expect. In our directories AI citation study, run on a panel where most questions were asked in French, the agency directory sortlist.fr appears in 2.06% of measured answers, the freelance platform codeur.com in 0.55% and clutch.co in 0.26%. Aggregators answer "who should I hire" with entries an assistant can compare.
Keep each directory profile complete (services, rates, industries, team size, reviews) and consistent with your site. Our guide to business directories lists what to fill in.
Because they are built like the apps the firm sells. A single-page application that renders in the browser asks Google to crawl, render and only then index each page, the three phases described in Google's JavaScript SEO basics. The same guide calls server-side or pre-rendering "still a great idea" because it makes a site faster for users and crawlers, recommends the History API rather than URL fragments for routing, and lists fixes for soft 404 errors in client-side routing.
Google also notes that some bots cannot run JavaScript, so a page that stays empty before rendering may not exist for them at all. Our guides to JavaScript SEO and to Next.js SEO cover fixes your developers already know how to ship.
Describe the problem, not the client. An anonymized case study can still name the industry, the company size, the starting point, the stack, the architecture choices, the team and the timeline, and give results as ranges the client accepts. A technical write-up of a hard migration often convinces a CTO more than a logo would.
Reviews need a third party. Google's review snippet guidelines state that when a business controls the reviews about itself, its LocalBusiness or Organization pages cannot get review stars, even through a widget. Ask satisfied clients to review you on the platforms buyers and assistants read, and quote them on your site as plain testimonials.
Lay these searches out as a topical map, so each page owns one search and none competes with another.
Sorank handles keyword research by service, technology and industry, the articles with their sources and internal links, publication on your site, backlinks through other Sorank users' sites, the monthly tracking of AI answers and your Search Console data in one dashboard. Headless setups work too: Sorank publishes to a CMS such as Strapi through a Make scenario, or to any stack through a webhook.
The firm keeps the proof and the sale: case studies and their approvals, directory profiles and reviews, the rendering of its own site, rates, proposals, open source work and conference talks.
The Essential plan, at $49 a month per site paid yearly or $99 paid monthly, publishes 20 articles and checks 10 prompts on ChatGPT, Claude and Gemini every month. Pro ($129 yearly, $249 monthly) moves to 60 articles and 20 prompts with Grok; Business ($249 yearly, $499 monthly) to 120 articles and 50 prompts (see pricing). You can test it free for 3 days, and the 90-day results-or-refund guarantee applies to every plan.
Longer than a sprint. Google gives no fixed delay: articles gather impressions, then clicks, over several months, and a software project often goes through a brief, a call for proposals and a budget approval before it starts. Judge each service after three months on impressions, clicks and AI visibility, and note in your CRM which page a lead read first.
Several months. Articles first earn impressions, then clicks, and projects follow budget and tender cycles. Judge each service and technology after three months, on its Search Console impressions and clicks and on your AI visibility.
With Sorank, $49 a month per website on the annual plan or $99 month to month, for 20 articles a month and monthly AI tracking. Pro and Business raise the volume to 60 or 120 articles.
Yes, through a webhook, or through Make for a headless CMS such as Strapi. Make sure the blog pages are rendered on the server or at build time, so Google and the AI crawlers can read them.
Yes, in anonymized form: industry, size, problem, stack, timeline and results as ranges, with the client's approval. Sorank does not write the case studies; it writes the articles around them and links to them.
Be present where it looks: complete directory profiles with recent reviews, one clear page per service and industry, and articles that answer cost, timeline and engagement questions. Then check every month which firms it names for your prompts.
Yes. Every article can be published as a draft on your site, so a developer or tech lead corrects the technical details, then publishes.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
