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SEO for real estate developers starts long before the show apartment opens. Buyers and investors type "new construction homes in Austin" or "pre-construction condos Miami", then ask ChatGPT how off-plan deposits work and whether a developer delivers on time. Sorank finds those questions for each project and district, publishes the answers on your site with a link to the live project page, and tracks which developments the AI assistants name.
One software for every launch, from the first pre-sale to the last unit, from $49 per month.
27,127
Articles created
11,061,487
Visits from Google
18,378
Visits from AI
"What is included in a pre-construction condo price", "new townhomes near good schools in Plano", "how long does a new development take to build": people who cannot walk through a finished home ask more questions, not fewer. Sorank groups these searches by project, district and stage of the purchase, with their volume and difficulty, and turns them into a publishing plan for each launch.
The plan is built as topic clusters, so every district guide supports the project page.
Ask an AI assistant "best new developments in Tampa" or "is this developer reliable" and it names a handful of companies, along with the review sites and press it relied on. Sorank asks the questions you choose every month and shows whether your brand and your projects appear, which rival developers are cited and on which sources.
Rival developers are ranked side by side in the GEO leaderboard.
Clicks and impressions for every project page and article sit in one place, next to the visits that come from AI assistants. You see when a launch starts to draw searches, which districts bring the most interest and which pages need an update when a new release opens.
Everything is in the SEO and GEO dashboard.
Connect the domain that will host all your projects, on WordPress, Webflow, Wix or by webhook. Sorank reads its Search Console data to see which districts and project names already appear on Google.
Enter the project name, the location, the unit types and the launch date. Sorank proposes the buyer, investor and neighborhood questions to cover first, ranked by how close they are to an appointment request.
Articles go out on the days you set, or arrive as drafts for your sales and legal team to approve. Each one links to the live project page and its contact form.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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SEO for real estate developers is the work that puts a residential project in front of buyers and investors while it is still on paper: in Google results for new construction in a city, and in the answers of ChatGPT, Gemini or Perplexity when someone asks which developments to consider. It differs from an agent's SEO on one point. You sell a program of units over a fixed window, from pre-sales to the last release, and each project page has an end date.
That window opens early. U.S. Census Bureau figures published on FRED count 678000 new single-family houses sold in 2025; 215000 of them were still under construction at the time of sale and 67000 had not been started. About 4 in 10 of those homes were sold before they were finished, on plans, renders and a completion date, so the questions they type before signing are the ones your site has to answer.
They start wide, then narrow down. A search such as "new construction homes in Austin" mostly returns listing portals, so your project must be listed there. The questions that follow are narrower, and portals answer them poorly: what the district is like, how the deposit schedule works, what happens if completion slips, who the developer is and what it has delivered before. On Google Maps, your sales office can have a Business Profile but the model home cannot: Google's eligibility guidelines exclude model homes and for-sale properties and accept sales or leasing offices.
AI assistants answer the trust questions from sources other than your brochure. In our real estate AI citation study (7610 answers), Trustpilot is the most cited platform at 4.5%, and 8.81% in Gemini alone; the study finds that agency sites mostly repeat listings, so the models favor aggregated sources they can compare. Reviews from past buyers (see our Trustpilot citation study) and factual articles on your own domain give them something better to quote.
One article answers one buyer question for one district or one stage of the purchase. The answer comes in the first lines, followed by the facts a buyer cannot check on a finished home: distance to transit and schools, the expected completion quarter, what the deposit covers and when each payment is due, what the warranty includes. It ends with a link to the live project page and the appointment form of the sales gallery. Sorank writes in that order and adds the internal links; your team checks the figures. You can receive each article as a draft, so sales and legal approve it before it goes live. Video tours of the site work well alongside, as our guide to real estate video marketing shows.
Do not delete it and leave an error page. Two options keep the value it gathered. Keep it as a completed project, with handover photos and dates, which answers the trust searches before your next launch. Or, if it no longer serves anyone, send it to the closest live project: Google recommends a permanent server-side redirect and then treats the target as the page to show. Our guide to SEO redirects covers the setup. A related choice: a new domain for each project starts without the links and history of your main site, while folders on one domain build on each other (see subdomain or subfolder).
Sorank handles the keyword research by project, district and buyer stage, writes and publishes the articles with their links to your project pages, checks every month whether AI assistants name your developments for the questions you choose, and gathers your Search Console data in one dashboard. It connects to WordPress (see the WordPress integration), Webflow, Wix or any site by webhook.
Your team keeps the project pages with plans, prices and availability, the portal listings, the sales office Business Profile, buyer reviews and every regulated statement about deposits and completion dates. The agents who co-sell your units have their own needs, covered on our page for real estate agents; a company that builds and sells houses plot by plot will find its case on the home builders page.
Pricing is per site. Essential is $49 a month billed yearly, or $99 without commitment, and publishes 20 articles a month; Pro ($129 yearly, $249 monthly) publishes 60 and Business ($249 yearly, $499 monthly) 120, and Grok joins the AI tracking from Pro (see all plans). A developer that runs one site per brand needs one plan per site. The 3-day trial shows the first keyword plan before you pay. A launch ad campaign stops the day its budget ends, while the articles stay on your domain for the next project.
As soon as the project and its location can be announced. Google gives no fixed delay, and new articles usually need several months to gather steady visits, while pre-sales open before construction. District and buying guides written for a first project keep working for the next one in the same city. Review the clicks and AI mentions in Sorank each month and move the plan toward the questions that bring appointment requests.
List each project on the portals buyers use, give it its own page on your main domain, and publish articles that answer the questions buyers ask before signing: the district, the deposit schedule, the completion date and your track record.
No. Your team keeps the project pages, plans, prices and availability. Sorank publishes the articles around them and links each one to the right project, either live or as a draft for approval.
Yes. Every month Sorank asks ChatGPT, Claude and Gemini the questions you choose, such as the best new developments in your city, and shows whether your brand is named, which developers are cited instead and which sources the answers use. Grok is added from the Pro plan.
Keep it as a completed project with handover photos and dates, which supports your next launch, or redirect it permanently to the closest live project. Deleting it without a redirect throws away the visits and links it earned.
With Sorank, from $49 a month per site billed yearly ($99 monthly) for 20 articles a month, up to $249 yearly or $499 monthly for 120 articles. Each brand site needs its own plan, and a 3-day free trial comes first.
As early as the project can be announced. Articles need several months to gather visits and many buyers sign before construction ends, so the answers should be online before the sales gallery opens.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
