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SEO for PR firms has two sides. Your own site has to come up when a founder searches "PR agency for fintech startups" or asks ChatGPT which firm handles crisis communications in London. And the coverage you earn for clients is now read by the AI assistants, which changes what a good media list looks like. Sorank works on both: it publishes articles on your site that answer the questions companies ask before they hire a firm, and it shows every month which websites ChatGPT, Claude and Gemini quote for the prompts you track.
Pitching, press releases and journalist relationships stay with your team. Plans start at $49 a month per site.
27,149
Articles created
11,067,212
Visits from Google
18,398
Visits from AI
"How much does a PR agency cost per month", "PR retainer or project fee", "what does a crisis communications firm do": a marketing director reads before booking calls with three firms. PR teams write for clients all day and rarely for their own site. Sorank groups these searches by theme, with their intent, difficulty and volume, and puts the ones you pick on the publishing calendar, written in the firm's voice and linked to your services and case studies.
Schedule them in the content planner.
When ChatGPT answers "best neobank for freelancers in the UK" or Gemini lists "the most trusted payroll providers", each answer rests on a handful of websites: trade titles, review sites, forums, sometimes a single newspaper feature. Sorank keeps every answer to the prompts you track, with the searches the assistant ran first and the sources it listed. Read across weeks, those sources form a media list built on evidence: the publications worth pitching because the assistants already read them.
Each answer and its sources stay available in AI mention tracking.
"What did this quarter of coverage change?" is the question every client asks at the review. Clippings and reach answer part of it; whether the assistants now name the client is a newer outcome you can show. For each tracked site, Sorank compares the visibility rate, the rank among the cited websites and the number of sources citing it against the previous period, over one, three, six or twelve months, with one score per model.
Follow the trend in the GEO leaderboard.
WordPress, Webflow and Wix connect directly, and any other site works through a webhook. Sorank reads your Search Console data to see which services and sectors already bring visits.
List your sectors (tech, health, consumer, public affairs), your services (launches, crisis, executive profiles) and the firms you meet in pitches. Sorank proposes the questions buyers ask in each, and you choose the prompts to track.
An account director signs off each draft, or lets articles go live on schedule. Each month, the AI report lists the firms and the outlets the assistants cite.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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SEO for PR firms covers two jobs. The first is new business: making the firm's own site appear when a company looks for a PR partner, on Google and in AI assistants. The second sits inside client work: the coverage a firm earns is read by Google and by the assistants, so it shapes what they say about the client. A firm that handles both wins briefs with its own content and can show clients a new effect of their coverage.
Campaigns built to earn links for clients are covered in our guide to digital PR; this page is about the firm itself and the measurement it can offer.
Because assistants that search the web answer from the pages they find, and press coverage, trade titles and review sites are among them. Each model reads a different number of sources: in our Perplexity citation study, Gemini names 11.1 sources per answer on average, Grok 7.1, ChatGPT 4.1, Claude 3.5 and Perplexity 3.3. When an answer rests on three or four sources, one feature in the right publication can carry it.
Readers are moving as well. The Reuters Institute Digital News Report 2025, which covers 48 markets, found that 7% of people use AI chatbots for news each week, and 15% of the under-25s. Small today, and highest among the youngest readers.
Not as links. Google's spam policies list links with optimized anchor text in articles, guest posts or press releases distributed on other sites as link spam, and state that such links are acceptable once qualified with rel="nofollow" or rel="sponsored". A wire release does not build ranking strength; our glossary entry on nofollow and the guide to press release SEO explain the difference.
The value lies elsewhere: a journalist who turns the release into an article, an editorial link chosen by the newsroom, and a mention that Google and the assistants read even without a link. Find the mentions that carry no link and ask for one where it helps the reader (see unlinked brand mentions).
By need and sector before name: "PR agency for B2B SaaS", "crisis communications firm for healthcare", "consumer PR agency in Manchester". They read a few firm sites, look at the client list and the coverage, then ask peers. More of them now type the same request into ChatGPT or Perplexity and get three to five names, with a line on each.
The firms named are the ones described in plain words somewhere the assistant can read: their own service and sector pages, award shortlists, industry rankings, interviews in the trade press. A site made of logos and press clippings gives it little to repeat. Executive posts on LinkedIn help reach, but our LinkedIn citation study finds LinkedIn in 0.71% of the answers measured over its last three months, and in 1.82% of the answers on media questions: the page an assistant quotes is more often on your own site.
Situation searches come with urgency: a company facing a recall reads the first useful answer it finds, then calls the firm that wrote it.
Like any other outcome: fix the prompts before the campaign and measure the same ones after it. The Barcelona Principles 3.0 of AMEC, the measurement body of the communications industry, ask that measurement identify outputs, outcomes and potential impact, and keep the rule that advertising value equivalents are not the value of communication. Whether an assistant names your client for "most reliable payroll software for small companies" is an outcome; a count of clippings is an output.
Choose ten to twenty prompts per client, track them every month in each assistant, and report the visibility rate, the rank among cited websites and the sources quoted, a measure also called share of model. Visits from assistants to the client's site complete the picture.
Sorank handles the firm's own content: keyword research by service and sector, articles with sources and internal links, publication on your site, and the monthly AI tracking, with the answer, the searches and the sources kept for each prompt. Search Console, Analytics and the visits from assistants sit in one dashboard.
Your team keeps media relations: pitching, press releases, embargoes, interviews, crisis response, award entries and client sign-off. To track a client, add the client's site as its own subscription; firms that also sell SEO to clients will find the white label offer on our page for agencies. Close trades have their own pages, for advertising agencies and brand managers.
Sorank is billed per site. On Essential, a PR firm pays $49 a month on the annual plan or $99 month to month, for 20 articles a month and 10 prompts tracked in ChatGPT, Claude and Gemini. Pro ($129 annual, $249 monthly) brings 60 articles and 20 prompts and adds Grok; Business ($249 annual, $499 monthly) brings 120 articles and 50 prompts (see pricing). Each plan opens with 3 free days and carries the 90-day results-or-refund guarantee.
Months rather than weeks. Google gives no fixed delay: a new article gathers impressions in Search Console, then clicks, and a company may read three of your articles before it asks for a proposal. Judge after three months on impressions and clicks per service, on the prompts where the assistants name the firm, and on a "how did you hear about us" field added to your contact form.
Yes, and sector or situation searches are easier to win than "PR agency" alone. Give each sector and service its own page, then publish articles that answer the questions buyers ask before a brief, linked to those pages.
Not directly. Google counts keyword-rich links in press releases distributed on other sites as link spam unless they carry nofollow or sponsored. A release helps when a journalist turns it into an article, which can bring an editorial link and a mention.
Be described clearly where it reads: service and sector pages on your own site, award shortlists, rankings and trade press interviews. Then track the prompts buyers use, such as "best tech PR agency in London", every month to see which firms are named.
Yes, with one subscription per client site. For each one, Sorank asks the prompts you choose every month and keeps the answers, the searches run and the sources cited, ready for the coverage report.
From $49 a month per site on the annual plan, or $99 month to month, with a 3-day free trial and a 90-day results-or-refund guarantee. Pro adds Grok to the tracking.
Several months. Articles collect impressions before clicks, and buyers often read more than one before they ask for a proposal. Review each service after three months, with the AI prompts where the firm is named.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
