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SEO for Advertising Agencies: Get on the Shortlist Before the Pitch

SEO for advertising agencies is how a creative, media or branding agency gets found by the marketing director who is drawing up a longlist, on Google and more and more in ChatGPT. Sorank does the publishing work your new business team never finds time for: it finds the questions brands ask about your disciplines and sectors, writes articles in your agency's voice that point to your case studies, and checks every month which agencies the AI assistants name.

Sorank is software, not another agency: your strategists keep the opinions, and the articles go out on autopilot, from $49 a month.

Man with dark hair and beard wearing a light brown shirt speaks in front of a microphone on a podcast or recording setup.Portrait of a man with short dark hair wearing a white shirt and dark jacket, looking directly at the camera with a neutral expression.Man with short dark hair, beard, and clear glasses wearing a black t-shirt with a white circular logo, standing in front of a stone wall.Celio fabianoSmiling young woman with long brown hair wearing a red top and necklace, outdoors in a tree-filled background.Profile photo of Xavier Breull, Sorank customer
Google
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5/5
+5,000
users
ChatGPT answer to a tracked question in Sorank for a demo site: the brand highlighted with the Mentioned badge, the AI search queries the model ran and the sources it quoted
  • Assurances Van Herpe
  • Abecassis Avocat
  • Maison Leverage
  • Addictik
  • DBW
  • The New Black AI
  • AlloTaxis
  • Althévia
  • Luvaika
  • Apollo Health Institute
  • Art Vision Awards
  • The Deployer
  • Bolieu
  • Borrello
  • Fullstack
  • Immersion Cinéma
  • Decovase
  • TheArsenale
  • Silénis
  • LAB N°4
  • Suigar
  • Fripe'in Store United
  • Informanet
  • Mon Robot Lave Vitre
  • Inova Green
  • JurisCorrect
  • Home Services Lux
  • Laponie Trip
  • Le Mary Lili
  • Outside The Box
  • Mat-Elect
  • Natis Lab
  • LV3D
  • Neutraliz
  • PES Engineering
  • Petite Diane
  • PM Business Support Services
  • PolitiMind
  • TribuColor
  • Zero Data Protocol

27,148

Articles created

11,067,049

Visits from Google

18,397

Visits from AI

Article generated by Sorank for a demo site from the top 10 Google results: a direct answer, a ranking table and an article score of 100 out of 100

Pages that explain your craft, not only show it

Agency sites are built like showreels: full-screen videos, client logos, one line per project. Google and the AI assistants read text, and brands search in words before they brief anyone: "how much does a TV commercial cost to produce", "how to write a creative brief", "in-house team or media agency". Sorank writes these answers with a direct opening, a comparison table when it helps and links to the case studies that prove the point.

Each article is built from the top Google results in the blog article generator.

Know what the AI searches before it names an agency

"Best creative agency for a fintech launch", "media buying agency for ecommerce brands in the UK", "agency that runs TikTok campaigns for food brands": a marketing director can now get a shortlist from one prompt. Before answering, the assistant runs its own web searches. Sorank records them and ranks the ones that come back most often, so you know which pages to publish and which rankings or directories to appear in.

The recorded searches sit in AI query fanout.

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AI Query Rankings in Sorank for a demo site: the searches ChatGPT, Gemini, Claude and Grok run most before citing companies, with the number of runs per model
AI visibility overview of a demo site in Sorank: cited in 31 of 120 AI answers, a visibility of 25.8%, rank 4 of 38 cited websites, 46 sources across 19 domains and one card per model

Measure your place in the AI shortlist

New business teams count the pitches they win, rarely the shortlists they never heard about. For the prompts you track, Sorank shows how often your agency is cited, its rank among the cited websites and the score of each model, against the previous period. You see whether a prompt such as "best B2B creative agency in Chicago" starts to cite you after a run of articles.

The overview opens in GEO optimization.

How it works

Connect the agency site

WordPress, Webflow and Wix connect in a few minutes. Squarespace and other builders get a blog hosted by Sorank on a subdomain of your site, and any custom site works through a webhook.

Brief Sorank like a new hire

Describe your disciplines, your sectors, the clients you want more of and your tone. Add the agencies you meet in pitches as competitors. Sorank proposes the questions brands ask in each sector, ranked by intent.

Review, publish, watch the shortlist

A strategist reviews the drafts, or lets them go live on schedule. Each month, Sorank shows whether the AI assistants name your agency for the prompts you track.

What Sorank publishes for an advertising agency

  • Cost and budget guides"How much does a 30-second TV ad cost to produce?", the question a marketing director asks before setting a budget.
  • Process explainers"How to write a creative brief an agency can work with", linked to your services page.
  • Sector articles"Launching a food brand on TikTok: formats, budgets and timing", written for the sectors you want to win.
  • Point-of-view articlesYour strategist's view on a format or a channel, written from the instructions added to the topic.
  • A monthly AI reportWhich agencies ChatGPT, Claude and Gemini name for your tracked prompts, and the rankings and directories they quote.
  • Search Console follow-upThe articles and case study pages gaining or losing clicks, with the Sorank articles marked.

THEY TRIED SORANK BEFORE YOU

Testimonials from ambitious founders

Organic growthE-commerce

0 to 10000 visitors in 5 months

Celio Fabianomonrobotlavevitre.fr
Organic growthLeisure and aviation

0 to 1104 clicks in 4 months

Dominiqueflight-sensations-idf.com
Organic growthMusic software

x55 clicks in 5 months

Valentin Cordiertiger-sounds.com
Organic growthPhotography

x6.6 clicks in 4 months

Gil Zetbaseartvisionawards.com
Organic growthLaw firm

x4.2 clicks in 5 months

Laura Abecassisabecassis-avocat.fr
Organic growthE-commerce

x4 traffic in 5 months

Karl Emeriklv3dofficiel.fr
Organic growthMarketing Agency

x2.7 traffic in 5 months

Thomas Giraudthe-deployer.fr
Organic growthFashion

x2.5 clicks in 6 weeks

Alice Attalipetitediane.com
Organic growthFine food

x2 clicks in 7 weeks

Frédéric Chaineerablechezsenequier.com
Organic growthSoftware

0 to 5000 clients in 8 months

Thibault BMsorank.com
Organic growthLead generation for installers

x98 clicks in 2 months

LeadBolt Agencyleadbolt.online
Organic growthHealth and wellness

x44 clicks in 5 months

Rodrigue Bretonalthevia.com
Organic growthE-commerce

x6.2 clicks in 7 weeks

Celio Fabianosentinelle-auto.fr
Organic growthHome services

x4.2 clicks in 3 months

Petit Prince Servicespetitprinceservices.fr
Organic growthTravel

x3.3 clicks in 6 weeks

Jenny Diablaponie-trip.fr
Organic growthPest control

x2.6 clicks in 3 months

A. Mechrafitracknuisibles.fr
Organic growthE-commerce

x2 traffic in 30 days

Patrice Meignanthearsenale.com
Thibault Besson-Magdelain, Founder of Sorank

Founder’s Note.

I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.

Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.

Thibault Besson-MagdelainFounder of Sorank

Try for Free

What is SEO for advertising agencies?

SEO for advertising agencies is the work that makes a creative, media or branding agency appear when a brand looks for a partner: on Google, in the AI assistants and on the pages they quote. It is a new business tool, not a client service. Agencies that sell SEO to their clients have their own page, for SEO and marketing agencies; this one is about the agency's own pipeline.

The search is short but decisive. Brands type a discipline, a sector or a city ("brand identity agency Berlin", "media agency for retail"), read a few agency sites, then ask colleagues and consultants. The agencies missing at that stage never see the brief.

How do brands build an agency longlist today?

Online, before anyone calls. The Finding an Agency guide published in September 2019 by the IPA and ISBA, the UK bodies of advertising agencies and advertisers, tells clients to research agencies on their websites and through trade associations. It notes that with so much information online, many companies now skip the request for information, and it recommends a pitch list of up to 3 agencies, or 4 when the incumbent is invited.

Three seats per pitch means the shortlist is settled on what a client can read about you. A site that states your disciplines, your sectors and your thinking in words gets read and compared; a site that only plays a reel gets a glance.

Why does a showreel site struggle on Google?

Because search engines need text, and a page for each piece of work. Google's video best practices recommend a dedicated watch page for each video, with the video as its main content and a valid thumbnail. Its image SEO guide explains that Google reads alt text together with computer vision and the content of the page to understand an image. A campaign shown as one video in a carousel gives Google very little to index.

So give each case study its own page: the client, the brief, the idea, the channels, the results the client allows you to publish, and the names of the team behind it. Our guides to video sitemaps and to image SEO cover the markup.

How does ChatGPT choose which agencies to recommend?

It searches the web, then quotes the pages that answer best: agency rankings, directories, trade press, award sites and the agencies' own pages. Video carries weight in the creative world. In our media AI citation study, YouTube leads the sources the AIs cite, at 6.48% of the answers measured, and rises to 12.14% on Perplexity.

Media is not advertising, but the lesson carries over: put your best work on a public video page with a written description, and publish the written thinking an assistant can quote. Our guide on how to rank in ChatGPT details the method, and the one on thought leadership content covers the articles worth signing.

Which keywords should an advertising agency target?

  • Discipline and city: "creative agency Manchester", "media buying agency Chicago". Your services page, with your address and contact details.
  • Discipline and sector: "advertising agency for healthcare brands". A sector page with the matching case studies.
  • Cost and budget: "how much does a brand campaign cost". An article with honest ranges and what changes them.
  • Process: "how to run an agency pitch", "what is a creative brief". Articles that show how you work.
  • Comparisons: "in-house team or agency", "full service or specialist agency". An article that weighs both fairly.

What does Sorank do, and what stays with the agency?

Sorank handles keyword research by discipline and sector, articles in your voice with sources and internal links, publication on your site, monthly tracking of the AI answers and your Search Console data. It can hold every article as a draft until a strategist approves it.

The agency keeps what gets it chosen: the work, the case study pages and their videos, award entries, the trade press, the pitch and the client references. If you also sell SEO and GEO to your clients, each client site can have its own subscription, and the white label offer puts the dashboard on your domain. Neighboring trades have their own pages: PR firms and brand managers.

Article of a demo site in the Sorank editor with its cover image and an article score of 100 out of 100, the factors checked including content structure, cited sources, internal links, image alt text and JSON-LD schema
Every article is checked before it goes live: structure, sources, internal links, alt text and schema.

How much does SEO cost for an advertising agency?

Sorank costs $49 a month for the agency site on the annual plan, or $99 month to month, for 20 articles and 10 tracked AI prompts. Pro ($129 annual, $249 monthly) brings 60 articles, 20 prompts and Grok; Business ($249 annual, $499 monthly) brings 120 articles and 50 prompts (see pricing). You start with a 3-day free trial, and every plan includes a 90-day results-or-refund guarantee.

How long before articles bring briefs?

Longer than a campaign. Google gives no fixed delay: new articles earn impressions, then clicks, over several months, and a brief can follow a first visit by weeks or months. Judge after three months on impressions, clicks and AI visibility, and ask every new prospect how they found you.

Frequently asked questions

Can an advertising agency rank on Google without a blog?

Rarely beyond its own name. Service, sector and case study pages carry the commercial searches, but the questions brands ask before a brief need articles, and articles give AI assistants passages they can quote.

Does Sorank write our case studies?

No. Case studies need your work, your figures and your client's approval. Sorank writes the articles around them and links each one to the case studies that support its point.

How do I get my agency recommended by ChatGPT?

Be on the pages it reads: rankings and directories of your discipline, award sites, trade press and your own site. Then publish clear written answers on your disciplines, and check every month the prompts where a rival agency is named.

Can we use Sorank for our clients as well?

Yes. Each client site is its own subscription, with volume discounts from the second site, and the white label offer puts the dashboard on your own domain.

How much does Sorank cost for an advertising agency?

From $49 a month for one site on the annual plan, or $99 month to month, with a 3-day free trial. Pro and Business add articles, prompts, and Grok tracking.

Does Sorank work with Webflow, Squarespace or WordPress?

Yes. WordPress, Webflow and Wix connect directly, Squarespace and other builders get a blog hosted by Sorank on a subdomain of your site, and any custom site works through a webhook.

How does Sorank compete with billion-dollar tools like Semrush?

We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.

How much does Sorank cost?

From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.

You don't have time and a big budget?

You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.

Others

Feature

Cost

Keyword Analysis
$516
Rank Tracking
$120
Content generation
$89
Text optimisation
$49
Reporting
$19
Backlinks Analysis
$499
AI search analysis
$499
Automation
$40
SEO brainstorming
$80
Technical audit
$99
Cluster Generator
$60

Total

$2070
$99

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