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Home care SEO is how a home care agency or a senior care provider gets found when a daughter searches "in-home care cost" for her father, a son compares "assisted living vs home care" from another city, or a family asks ChatGPT what Medicare pays for help at home. Sorank writes and publishes the calm, sourced answers these families look for on your website, links them to your services and your contact page, and tracks which providers the AI assistants recommend in your area.
Every article can wait as a draft until your care manager has checked it.
27,130
Articles created
11,062,108
Visits from Google
18,380
Visits from AI
"How much does in-home care cost per hour?", "Does Medicare pay for a caregiver at home?", "When is it time for memory care?": these searches often come from adult children, at a hard moment, sometimes late at night. Sorank finds the questions behind each service you offer, then writes plain, sourced answers that end with your phone number or contact form.
With the draft setting on, nothing about care, money or health goes live before someone on your team approves it.
A family that asks "how do I choose a home care agency for my mother in Phoenix?" gets a short answer and a few names. Sorank asks the questions you choose every month, shows whether your agency is mentioned, and lists the web searches the model ran before answering, so you see which pages your site still lacks.
Each answer is broken down in AI query fanout.
Families who click a link inside ChatGPT, Perplexity or Gemini arrive with half their questions answered. Sorank shows these visits next to your Google clicks, month by month, so you see which services draw visitors and which articles need an update.
Both sit in the GEO / SEO dashboard.
WordPress, Wix, Webflow, Shopify, or a site built by your marketing partner through a webhook. Sorank reads Search Console to see which services and towns already bring families to your pages.
Companion care, personal care, dementia care, respite, live-in or overnight care, and the towns you serve. Add your writing instructions once: the tone you want, the claims you never make, the payment options you accept.
Articles arrive as drafts for your care manager or nurse, or go live on the days you set if you prefer. Each one links to the matching service page and to your contact page.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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Home care SEO is the work that makes a home care agency, a home health provider or a senior living community visible when a family looks for help: in the Google Maps results, in the regular Google results and in the answers of AI assistants such as ChatGPT. It rests on a complete Google Business Profile with reviews, one page per service and area on your site, and articles that answer the questions families ask before they call.
The person searching is often not the person who will receive care. In the United States, AARP and the National Alliance for Caregiving count 63 million family caregivers in 2025, one adult in four and nearly 50% more than in 2015. Many research care for a parent while working, sometimes far away. Clinical providers have their own pages on healthcare SEO and SEO for hospitals; this one is for care at home and senior living.
Usually in two steps. First they try to understand: the types of care, the cost, what insurance pays, whether a parent can stay at home. Then they look for a provider: "home care near me", the Maps results, the reviews, two or three calls. The agency whose pages answered the first step is often the one they call in the second.
AI assistants answer both steps, and on health topics they spread their trust. In our healthcare AI citation study, the three most cited sources hold only 53% of the citations counted and just four platforms pass 1%: no single profile wins the answer. Our study of directories in AI answers adds that 9 aggregators rank among the 50 most cited domains, none of them a social network, because they answer the question "who should I use?". Consistent facts on your own site, your Business Profile and the care directories of your area give an assistant something it can confirm.
Because it touches health, money and safety. Google treats these as "Your Money or Your Life" subjects (see YMYL) and looks for experience, expertise and trust on them. A family reading about dementia care or care funding needs facts it can act on, not slogans.
Each article should name the person who reviewed it (a nurse, a care manager, the agency director), cite its sources, date every figure and send readers to a doctor or an advisor for any personal decision. Never promise outcomes or coverage you cannot guarantee. Sorank writes with sources and keeps articles as drafts on request; our guide to fact-checking AI content lists what your reviewer should verify.
Cost is often the first search, so answer it plainly. In the United States, the CareScout 2025 Cost of Care Survey puts the national median for non-medical caregiver services at $35 an hour, or $80080 a year at 44 hours a week, and assisted living at $6200 a month. Coverage comes next: Medicare does not pay for long-term care such as help with bathing, dressing or using the bathroom, while home health services can be covered when a person is homebound and needs part-time skilled care, ordered by a provider and delivered by a Medicare-certified agency.
Write these facts with their date and source, then explain your own rates and the payment options you accept. Rules differ by state and by country: in England, the Care Quality Commission registers, inspects and rates care services, and families read its reports; elsewhere, name the regulator and the public support available in your area.
Our guide to local landing pages explains how to make each area page say something true about the town.
Sorank handles keyword research by service and area, the articles and their internal links, publication on WordPress, Wix, Webflow or any site through a webhook, the monthly tracking of the AI answers and your Search Console data in one dashboard. Your tone and the claims you never make are set once in brand voice.
Your agency keeps everything that needs a person: the Google Business Profile, the reviews and the replies to them (see how to respond to Google reviews), your service and area pages, your directory listings, licences and inspection reports, and the first phone call with each family.
Sorank costs $49 a month per website on the yearly Essential plan, or $99 month to month, with 20 articles a month and monthly tracking on ChatGPT, Claude and Gemini. Pro ($129 a month billed yearly, $249 monthly) publishes 60 articles and adds Grok; Business ($249 a month billed yearly, $499 monthly) publishes 120, for groups with several locations. Everything is on the pricing page, and a 3-day free trial comes first.
Google gives no fixed delay. Business Profile updates and new reviews can show within weeks; articles build visits over several months. Judge each service after three months using the impressions and clicks Sorank shows from Search Console, and update cost and coverage pages whenever the figures change.
Several months for articles, a few weeks for Business Profile changes. Judge each service on its Search Console impressions and clicks after three months, and refresh cost pages when new figures come out.
$49 a month per website on the yearly plan, or $99 without commitment, with 20 articles a month and a 3-day free trial. Agencies with several locations often choose Pro or Business, with 60 or 120 articles a month.
No. Your Business Profile, your reviews and your replies stay with your agency. Sorank writes and publishes the articles on your site and tracks the AI answers; its guides explain how to collect and answer reviews.
Be consistent wherever families and assistants look: your site, your Business Profile, your reviews and the care directories of your area. Publish clear answers on care types, costs and coverage, then track every month whether ChatGPT names your agency and which sources it quotes.
Start with your main services combined with the towns you serve, then the cost, coverage and comparison questions families ask about them. "Near me" searches depend first on your Business Profile.
Yes. Sorank publishes to WordPress, Wix, Webflow and Shopify, and to other sites through a webhook. With the draft setting on, every article waits on your site until your care manager approves it.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
