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SEO for recycling companies has to win two kinds of search. A household types "where to recycle electronics near me" or "what plastics can be recycled"; an office manager looks for secure document shredding and a plant manager needs a buyer for production scrap. Sorank writes and publishes the articles that answer both on your site, linked to your material and service pages, and checks every month whether ChatGPT, Claude and Gemini name your company.
It fits scrap metal yards, electronics recyclers, paper and cardboard recyclers, plastics reprocessors, shredding services and multi-stream recycling centers.
27,200
Articles created
11,080,971
Visits from Google
18,447
Visits from AI
A household wants to know what you take, when you are open and whether you pay: "scrap metal prices", "do recycling centers take old TVs", "recycle car batteries near me". A business wants collection rounds, certificates and volumes: "cardboard baler pickup service", "certified e-waste recycling for companies". Sorank sorts these searches by intent and difficulty, so each material and each service gets its own articles instead of one crowded page.
Topics come from keyword research on your site, your Search Console data and the recyclers you compete with.
"Where can I recycle a mattress in Denver?", "who buys copper wire near me?", "best e-waste recycler for a 50-person office": assistants reply with a short list and a few sources, often a directory or a city page. Sorank asks your tracked questions every month, records the searches each model runs before answering and the sites it quotes, and shows where your company is missing.
The answers are stored in AI mention tracking.
A recycling website rarely earns links on its own: a city page, a business directory, sometimes a customer. Sorank places contextual links to your pages inside articles of other Sorank client sites, above a minimum authority you choose, and lists each link received with its anchor, the page it points to and its status.
Read how it works in backlinks acquisition.
WordPress, Wix, Webflow, Shopify, or a webhook for a custom build. Sorank then reads in Search Console the searches that already reach your material, price and service pages.
Materials and grades, items you refuse, sites and opening hours, collection areas, certifications, whether you pay for scrap. Sorank turns this brief into a topic list split between households and business clients.
Articles go live on your schedule or wait as drafts. When an accepted item, a site address or a local rule changes, edit the brief: new articles use it at once, and older ones can be corrected in the editor.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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SEO for recycling companies is the work that gets a recycler's own pages found when people ask what can be recycled, where to take it, what scrap is worth or who collects from a business: on Google, in AI Overviews and in assistants such as ChatGPT. Most of these searches are precise and local. A national guide can answer "is aluminum foil recyclable", but only you can say whether your yard takes it today and on what terms.
Collection and landfill operators face related questions about bins, routes and contracts; see our page for waste management companies.
Households start with a material and a doubt. The EPA page on common recyclables notes that the symbol on a plastic container "does not necessarily mean it can be collected for recycling in your community", and that local programs set their own rules. That doubt becomes a search, then a short visit to whichever site gives a clear yes or no.
Businesses compare service, not just distance: pickup frequency, container sizes, certificates, reporting for their sustainability files. The volumes are large. In the United States, the EPA national overview counts 292.4 million tons of municipal solid waste in 2018, of which about 69 million tons were recycled and 25 million composted, a 32.1% rate. In the EU, Eurostat reports 517 kg of municipal waste per person in 2024, and 48% of it recycled or composted.
Often in directories. Recycling locators, city pages and business listings give the models what they need: a name, an address, a list of accepted items. Our study of directories in AI answers, built on 301025 answers, found one sector directory cited in 2.06% of them and pagesjaunes.fr in 1.47%, close to Trustpilot, the most cited platform of the panel at 2.7%; nine aggregators sit among the 50 most cited domains, and none of them is a social network.
Two tasks follow. Complete and align your entries on the locators and business directories of your area, and publish on your own site the detail they cannot hold: accepted grades, preparation rules, business services. Assistants check one against the other.
Our guide to question keywords shows how to turn these doubts into titles.
A direct answer in the first lines (yes, no, or yes under conditions), then the facts a visitor acts on: accepted forms and grades, what to remove first, where and when to bring it, whether you pay, and what happens to the material next. For electronics, add data protection. The EPA page on certified electronics recyclers lists two accredited standards in the United States, R2 and e-Stewards, which "require destruction of all data on used electronics"; elsewhere, name the certifications that apply in your country.
Sorank writes from your site brief, so it states only the materials, sites and certifications you entered there.
Sorank finds the keywords, writes articles with sources, internal links and images through its article generator, publishes them on WordPress, Wix, Webflow, Shopify or by webhook, gets backlinks from other Sorank client sites, tracks AI answers every month and puts Search Console, Analytics and AI visits in one dashboard.
The recycler keeps its Google Business Profile, opening hours, reviews, daily price list, quote and pickup forms, certificates and town pages. Sorank does not manage the Business Profile or the map results, and it does not create pages per town; our guide to local landing pages explains how to write them yourself.
Essential costs $49 a month per website billed yearly, or $99 without commitment, for 20 articles a month and 10 prompts tracked in ChatGPT, Claude and Gemini. A recycler with several streams and a business service often needs more topics: Pro brings 60 articles and 20 prompts, with Grok, at $129 a month yearly or $249 monthly; Business brings 120 articles and 50 prompts at $249 yearly or $499 monthly. Try it for 3 days; the 90-day results-or-refund guarantee and every limit are on the pricing page.
Count in months, not weeks. Material and drop-off questions for your area face fewer competing pages and tend to move first; business service searches take longer. Review impressions, clicks to your price and quote pages, and AI mentions per material after a quarter, in the GEO / SEO dashboard.
No. Your daily rates stay on the page you control. Sorank writes the articles that explain grades and price factors, and links them to that page so visitors always land on your current figures.
No. The map listing, opening hours, photos and reviews stay with you. Sorank works on your website: keywords, articles, backlinks and the monthly AI report.
Yes. The topic list is split by audience: drop-off and material guides for households, collection, shredding and certificate articles for companies, each linking to the right page.
$49 a month per website on the yearly Essential plan, or $99 month to month, for 20 articles. Recyclers with several streams often choose Pro or Business, for 60 or 120 articles a month.
No tool can promise it. Sorank asks your chosen questions every month, such as "where to recycle tires near [your city]", and shows whether you are named, who is named instead and which sources the answer used.
Only the ones you hold, as written in your site brief. For electronics in the United States, R2 and e-Stewards are the two accredited standards listed by the EPA; elsewhere, use the schemes recognized in your country.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
