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Oil and gas SEO is how an oilfield service company, an equipment maker or a distributor gets found when an engineer searches "API 6A gate valve 5000 psi", a buyer looks for a "sour service pipe supplier in Texas" or a project team asks ChatGPT for a shortlist of inspection contractors. Sorank turns your datasheets, standards and field experience into technical articles on your site, links them to your product and quote pages, and checks every month which suppliers the AI assistants name.
Each article can wait as a draft until one of your engineers signs it off.
27,200
Articles created
11,080,971
Visits from Google
18,447
Visits from AI
"API 6A gate valve 5000 psi", "NACE MR0175 duplex stainless", "DS-1 drill pipe inspection category 4": technical buyers search with the exact standard and rating in mind. Sorank finds the searches around your products and services, sorts them by intent and difficulty, and plans one article per specification question, linked to the datasheet and to your request for quote.
Each plan starts from keyword research on your catalogue and on the suppliers you compete with.
"How to choose a choke valve for a high-pressure well", "sour service vs standard service trim", "when to replace wellhead seals": the answers sit in your engineers' heads and in your PDFs. Sorank writes them up as articles from the specifications and notes you provide, scores each one, and keeps it as a draft in your CMS until an engineer approves the figures.
Writing and scoring happen in the blog article generator.
"Best wellhead equipment manufacturers in the US", "oilfield chemical suppliers in Alberta", "who does phased array inspection on pipelines": project teams now ask assistants for a first list. Sorank asks your prompts every month, shows whether your company is named and lists the competitors cited instead; the suppliers you track also feed your keyword plan.
Choose the rivals to watch in SEO competitor spy.
WordPress, Webflow or Wix connect directly; other sites receive articles through a webhook. Sorank reads Search Console to see which products, services and standards already bring engineers to you.
Product lines, pressure and temperature ratings, the standards and licenses you hold, the regions you serve, the suppliers you meet in tenders. Sorank turns them into a keyword plan, from specification searches to buyer questions.
Articles wait as drafts until a technical lead checks the numbers, or go live on the days you set. Each one links to the datasheet and the quote form.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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Oil and gas SEO is the work that brings engineers, buyers and project managers to the website of a company that sells into the industry: equipment makers, oilfield service companies, inspection and testing firms, distributors. The searches are few but precise, and a single one can lead to a sizeable request for quote. The goal is not traffic for its own sake: it is being on the list when a team prepares a tender. Our guide to B2B content marketing covers the long sales cycle behind it.
The readers already know the standards: a drilling engineer, a completions manager, a buyer in a procurement team. Content has to speak their language, with ratings, materials, test methods, field conditions and the limits of each product. Copy without figures is skipped by them, and the AI assistants have nothing in it to quote.
Because each project counts more and suppliers compete harder for it. The IEA World Energy Investment 2025 report expected a 6% fall in upstream oil investment in 2025, the first year-on-year drop since 2020, and upstream oil and gas spending of just under 570 billion dollars, down around 4%. When fewer projects go ahead, the suppliers already known to the engineering team get the first call.
Proof they can verify. A license claim is checked against the API Composite List, the public directory of API Monogram licensees and registered organizations, searchable by company name, certificate number or specification. State your license numbers and the exact specifications they cover on your pages, link to the directory, and keep datasheets current. The AI assistants can pick up the same facts when a buyer asks them for licensed suppliers.
From the pages they can read and the communities that discuss the work. Our closest measurement is industrial: in the manufacturing AI citation study (2000 answers, July and August 2026), Reddit is the most cited source at 5.55%, ahead of YouTube at 3.65%, and Perplexity cites Reddit in 13.5% of its answers. Technical threads and field videos weigh as much as brochures. Answer questions where engineers ask them, openly, and publish the full answer on your own site so it can be quoted; our technical GEO checklist covers what makes a page readable by AI crawlers.
Volumes are small, so rank these searches by buying intent rather than by traffic.
Keep the PDF for download, but put the key figures in HTML too. Google lists PDF among the file types it can index, yet a PDF offers no path to your quote form and is easy to forget when a rating changes. A short HTML page or article per product line, with ratings, materials and standards in plain text and the PDF attached, serves both the engineer and the assistant. Our guide to PDF SEO covers the details.
Sorank handles keyword research, the technical articles and their internal links, publication on WordPress, Webflow, Wix or by webhook, the monthly AI tracking, backlinks from other Sorank users' sites, and a dashboard for Search Console, Analytics and AI visits.
Your company keeps the engineering sign-off, product pages and datasheets, licenses and certificates, supplier prequalification portals, trade shows and the sales relationship. Equipment makers serving several industries will find another angle on the industrial equipment page; production chemicals suppliers can read the chemicals page, and companies moving into wind, solar or hydrogen the renewable energy page.
Sorank costs $49 a month per site on a yearly plan, or $99 month to month, with 20 articles a month and 10 AI prompts tracked; Pro ($129 or $249) and Business ($249 or $499) publish 60 and 120 articles (see pricing). Every plan begins with a 3-day free trial.
Google gives no fixed delay. Narrow technical searches face fewer competing pages, but they still take months to build; judge each product line after three months on its impressions and clicks.
Yes, for the companies that sell into the industry: equipment makers, service companies, inspection firms and distributors. Searches are few but precise, and an article that answers a specification question reaches the engineer who writes the request for quote.
Your engineers. Sorank writes from the specifications and notes you provide and can keep every article as a draft in your CMS until a technical lead approves the figures.
Publish precise pages on your products, ratings and licenses, keep the same facts in directories and industry listings, and take part in the technical discussions where engineers ask questions. Then track supplier prompts every month to see whether you are named.
The specifications and services you are strongest in, combined with the standard or the region: "API 6A gate valve 5000 psi", "wireline services Permian Basin". Broad terms like "oil and gas equipment" come last.
Sorank starts at $49 a month per site on a yearly plan, or $99 month to month, with 20 articles a month and 10 AI prompts tracked. Pro and Business publish 60 and 120 articles, and the first 3 days are free.
Sorank publishes to WordPress, Webflow and Wix, and to other sites through a webhook. It adds articles; your product pages, datasheets and quote forms stay as they are.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
