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SEO for carpenters is how a homeowner planning an oak staircase, fitted wardrobes or a run of alcove cupboards finds your workshop rather than a flat-pack retailer. These clients research for weeks before they ask for a quote: they compare timbers, prices and photos of finished work on Google, and more of them now ask ChatGPT who builds bespoke furniture nearby. Sorank takes care of the written side. It finds those questions, publishes answers built around the work you do, and tracks which joiners the AI assistants name.
You stay at the bench and on site, while the articles go out on autopilot.
27,199
Articles created
11,080,695
Visits from Google
18,446
Visits from AI
"Oak staircase cost", "built-in wardrobes or freestanding", "walnut or oak for a dining table": clients search for the piece they want, rarely for the name of your trade. Sorank groups these searches into topics for each type of work you take on, with their volume, intent and difficulty, so the first articles target the projects you want more of.
See how the topics are built in the topical cluster generator.
A fitted alcove unit or a restored sash window proves your skill, yet a gallery of photos tells Google very little. Sorank writes the story around the job: the brief, the timber chosen, the joints, the finish, the time on site and what drives the price. You set the title of each article and the instructions for its pictures, and your own images can sit next to the generated ones.
Each article is written in the blog article generator, in your brand voice.
Ask ChatGPT "who makes bespoke oak staircases near Bristol" and it names two or three businesses. Sorank asks the questions you choose every month and ranks the websites each assistant cites, so you see which rivals appear, how often, and how many visitors and keywords they hold on Google.
Compare yourself with them in SEO competitor spy.
WordPress, Wix, Webflow, or any other site through a webhook. Sorank reads your Search Console data to see which projects and towns already bring visitors.
Staircases, fitted wardrobes, kitchens, windows and doors, decking, restoration: list your work, your timbers and the area you cover. Sorank proposes the questions clients ask about each one, starting with the jobs you want more of.
Keep the first articles as drafts to check the joinery details, then switch on autopilot. Each article links to your gallery or project pages and ends with an invitation to request a quote.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
Try for Free
SEO for carpenters is the work that gets a carpentry or joinery business found by people planning a woodwork project: on Google Maps, in the regular results and in the answers of AI assistants. For a trade sold on craftsmanship, it rests on three things: a Google Business Profile with photos and reviews, pages that show each type of work, and articles that answer the questions clients ask before they request a quote.
The market is large and local. In the United States, carpenters held about 889700 jobs in 2025, and self-employed workers are the largest group, at 25%, according to the Occupational Outlook Handbook of the Bureau of Labor Statistics. Most of these businesses compete for clients within a short drive of their workshop.
Clients use the word of their country and of the job, so your site needs each of them in the right place. In England, the carpentry and joinery occupational standard separates the site carpenter, who installs doors, staircases and roof structures on site, from the architectural joiner, who makes doors, windows and stairs in a workshop. In the United States, searches also use "finish carpenter", "trim carpenter" or "cabinet maker". Put each term on the page that matches the work, and let your articles speak the way your clients speak: "built-in shelves" before "carcass construction".
They look at finished work first. A bespoke project is a large purchase, so clients compare photos, read reviews and check that the workshop has built something close to what they want. Your Business Profile carries part of that proof: Google's photo guidelines accept JPG or PNG files and recommend 720 by 720 pixels. On your website, Google's image SEO best practices ask for short descriptive file names, useful alt text and images placed near the text that explains them, so "oak-staircase-open-risers.jpg" beats "IMG00023.jpg". Our guide to image SEO goes further.
AI assistants work from text, and each model favours different sources. In our construction AI citation study of 8175 answers, the leading source of Perplexity in the sector is YouTube at 2.28%, while Claude leans most on LinkedIn at 4%. A short fitting video and an up-to-date company page help, on top of project pages that describe each job in words; our YouTube citation study shows which models read video.
Our guide to local keyword research explains how to find the town variants, and the one on buying intent keywords how to spot the searches closest to a quote request.
One real job that answers one search. Name the piece the way a client would ("built-in wardrobes under a sloping ceiling"), then describe the brief, the constraints of the room, the timber and finish chosen and why, the joints or hardware used, the time in the workshop and on site, and the price range for similar work. Add three or four photos with descriptive captions and a clear next step: send measurements, book a survey or request a quote. This plan helps Google understand the page, gives an AI assistant a self-contained passage to quote, and screens out enquiries far below your usual budget. Sorank writes each article on this plan; you check the technical details and swap in your own pictures before it goes live.
Sorank handles the research of the questions by type of work and area, the writing and publication of the articles on WordPress, Wix, Webflow or Shopify, their internal links, the monthly tracking of ChatGPT, Claude and Gemini, and your Search Console and Analytics data in one dashboard.
Your business keeps what only a craftsman can do: the Google Business Profile and its photos, the reviews you ask for after each fitting (see how to respond to Google reviews), your gallery and your service pages. If you work alongside other trades on the same houses, our pages for painters and remodeling contractors show how their searches differ from yours.
Sorank's Essential plan is $49 a month per website when billed yearly, or $99 paid monthly, and includes 20 articles a month with 10 AI prompts tracked. Pro, at $129 a month billed yearly, raises that to 60 articles and adds Grok to the tracking; Business, at $249, goes to 120 articles. A 3-day free trial comes first, and the pricing page lists everything included. For a one-person workshop, the Essential plan is usually the place to start.
Expect months, and watch impressions before clicks. Google gives no fixed timing: a new article usually appears in Search Console impressions before it earns visits, and large projects such as kitchens or staircases have long decision cycles, so an article read in March can turn into a quote request in the autumn. Review each type of work after three months of publishing and keep going where impressions grow.
Several months for articles, a few weeks for changes to your Google Business Profile. Because kitchens and staircases are decided slowly, judge each type of work on its Search Console impressions after three months, then on the enquiries it brings.
With Sorank, $49 a month per website on the yearly plan or $99 month to month, with 20 articles a month and a 3-day free trial. The Pro and Business plans publish 60 and 120 articles a month.
No. The profile, its photos and your reviews stay in your hands. Sorank works on your website and on AI answers: it publishes the articles, links them to your project pages and tracks whether AI assistants name your business.
Sorank cannot decide what ChatGPT says, but it measures it and gives it better material. Every month it asks the questions you choose, such as "who makes bespoke staircases near me", shows which joiners are named and which sources are quoted, and publishes articles that describe your work accurately.
The types of work you want more of, searched with a price or a place: "bespoke staircase cost", "fitted wardrobes in [your town]". Then timber and finish comparisons, which reach clients earlier in their research.
Yes. Sorank publishes directly on WordPress, Wix, Webflow and Shopify, and any other site can receive the articles through a webhook. You can also keep each article as a draft and publish it yourself after a read.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
