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Marketplace SEO is the work that brings both sides of a platform from search: the buyer who types "used road bike size 56" and the seller who asks "where to sell vintage furniture". Sorank does the editorial part for marketplace operators. It finds the questions of each category, publishes guides that link to your category pages, writes the articles that recruit sellers, and tracks every month which platforms ChatGPT, Claude and Gemini recommend in your market.
Listing templates, filters and indexing rules stay with your product team. Sorank publishes through WordPress, Webflow or a webhook to a custom stack, from $49 a month.
27,199
Articles created
11,080,695
Visits from Google
18,446
Visits from AI
A category page lists offers that change every day, so it rarely holds enough stable text to rank on its own. Buyers search around it: "best used camera for beginners", "how to check a second-hand e-bike battery", "is a refurbished iPhone worth it". Sorank builds a keyword library for each category, split into core, supporting and exploratory topics, then publishes one guide per search with a link to the matching category page.
Each library is built in the topical cluster generator.
"Safest site to buy used concert tickets", "best place to rent camping gear", "is it safe to buy a watch on a marketplace": these questions now go to ChatGPT, Gemini or Perplexity, and the answer names two or three platforms. Sorank asks the prompts you choose every month, sorts them by intent (comparison, understanding, benefits) and shows which ones cite your marketplace and which ones cite Amazon, eBay or a niche rival instead.
Write and sort your prompts in AI prompt research.
A marketplace without new sellers runs out of offers, and sellers search too: "where to sell handmade candles online", "marketplace fees for selling furniture", "how to photograph clothes to sell". Sorank adds these questions to your plan next to the buyer topics, and each seller article links to your "sell on" page and your fee table.
You choose the topics of the month in the content calendar.
WordPress or Webflow connect in a few minutes; a custom or headless marketplace receives the articles through a webhook into its guides section. Sorank then reads your Search Console data to see which categories already collect impressions.
List your main categories, your "sell on" page and your fee page. Sorank proposes the buyer questions of each category and the questions of future sellers, and keeps two articles from ever chasing the same search.
Guides go live on the days you choose, or wait as drafts for the category manager. Their Google clicks and the AI answers that cite your marketplace sit in the same dashboard.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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Marketplace SEO is the work that gets a multi-vendor platform found on Google and named by AI assistants: its category pages, its listings, its seller profiles and the guides around them. It differs from the SEO of a single store in three ways. Sellers write most of the content, so quality and duplicates escape your control. Listings appear and expire every day. And the number of URLs grows with every filter, which makes crawling a topic of its own.
The term also covers the opposite job, sellers who optimize their listings inside Amazon or eBay: our guide to Amazon SEO covers that side. A brand that sells only its own products is closer to ecommerce SEO.
The pages a buyer would land on: category pages, a few stable combinations such as category and city, seller profiles with real content, and live listings. Internal search results, endless filter combinations and expired offers usually should stay out of the index (see faceted navigation SEO).
Size changes the rules. Google wrote its crawl budget guide for sites of more than 1 million unique pages whose content changes weekly, and for sites of 10000 pages or more that change daily: most marketplaces fit one of the two. The guide asks for a 404 or 410 code on pages removed for good, and warns that soft 404 pages keep being crawled and waste the budget. For listings with a known end date, the unavailable_after rule of the robots meta tag tells Google not to show the page after that date. When Search Console reports pages as crawled, currently not indexed, the cause often sits in these rules.
Choose one URL per product and let the others point to it. When twelve sellers list the same phone, Google's documentation on how to consolidate duplicate URLs gives the reasons to declare a canonical: gather the signals of similar pages, and stop spending crawl time on duplicates. Our glossary entry on the canonical tag explains the markup.
Seller descriptions and reviews are user-generated content, and spammers know it. Google's page on how to prevent user-generated spam recommends a ugc or nofollow attribute on links in untrusted content, a noindex on posts from new accounts until they earn a reputation, and moderation of some actions. These rules live in your platform; the articles Sorank publishes add the stable, edited text that seller pages lack.
Because the large platforms are the pages they read most often on commercial questions, and that habit moves. In our Amazon AI citation study, Amazon went from 2% of the AI answers measured in August 2025 to 0.87% in August 2026, after a peak of 2.75% in October 2025. The slot is not locked: on each buying question, the giant competes with guides, review sites and specialist platforms.
A niche marketplace earns that slot by becoming the reference of its category: the guide that explains how to buy safely, the price ranges, the checks to make, published on its own domain. It also needs to be present on the review sites and forums the assistants quote; our article on review sites in AI recommendations lists them. The GEO leaderboard shows which platforms the AIs cite in your category, month after month.
Sort them by side and by intent, and give each group its own page:
Sorank handles the editorial layer: keyword research by category, buyer guides and seller articles written in your voice, internal links to your category and "sell on" pages, publication on WordPress, Webflow or a custom stack through a webhook, monthly tracking of the AI answers, and your Search Console data in one dashboard. It does not edit listings or seller profiles.
Your product and engineering team keeps the listing templates, filters, canonical tags, sitemaps, structured data and the rules for expired offers. Your trust and safety team keeps the moderation. The Search Console view in Sorank shows which pages gain or lose clicks, so both teams know where to look first.
Sorank costs $49 a month per site on the annual plan, or $99 month to month, for 20 articles and 10 tracked AI prompts. Pro ($129 annual, $249 monthly) publishes 60 articles, tracks 20 prompts and adds Grok; Business ($249 annual, $499 monthly) goes to 120 articles and 50 prompts (see pricing). A marketplace with many categories and two sides to serve usually needs Pro or Business. You start with a 3-day free trial, and each plan carries a 90-day results-or-refund guarantee.
Google gives no fixed delay. A new guide first shows impressions in Search Console, then clicks, and a group of guides on one category builds over several months. Review each category after three months, then move the publishing toward the categories where impressions grow.
Yes. A store writes its own product pages, while a marketplace depends on what sellers write, on listings that expire every day and on a number of URLs that grows with every filter. Indexing rules and the seller side weigh more than for a single store.
No. Indexing rules, canonical tags, sitemaps and listing templates stay with your engineering team. Sorank publishes the guides and seller articles, and its Search Console view shows which pages gain or lose clicks.
Yes. Sorank publishes to WordPress, Webflow, Shopify and Wix directly, and to any custom or headless platform through a webhook. Articles go live or wait as drafts.
Publish the reference guides of your categories on your own domain, keep your platform listed on the review sites and forums the assistants read, then check every month the prompts where a rival is named instead of you.
Sorank starts at $49 a month per site on the annual plan, or $99 month to month, with a 3-day free trial. Pro and Business add articles, prompts, and Grok tracking.
Several months. New guides show impressions before clicks; judge each category after three months of publishing, on its Search Console impressions, clicks and AI visibility.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
