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SEO for language schools is how a school gets found when an adult searches "Spanish classes for beginners in the evening", a student needs an "IELTS preparation course starting next month", or someone asks ChatGPT how long it takes to reach B2 in German. Sorank finds these questions for every language, level and format you teach, publishes clear answers on your site with links to the matching course, and tracks which schools the AI assistants recommend.
It starts at $49 a month, with a 3-day trial to read the first articles.
27,144
Articles created
11,066,032
Visits from Google
18,394
Visits from AI
"How long does it take to learn Spanish", "difference between B1 and B2", "IELTS or TOEFL for a UK university": learners ask different questions at each stage. Sorank splits each language you teach into topics (levels, exams, formats, study abroad), with the keywords of each, their difficulty and volume, and a priority so the topics closest to enrollment come first.
The topics come from the Topical Cluster Generator.
"Best intensive English school in Dublin", "online Japanese classes with a native teacher": learners now ask an assistant to compare schools for them. Sorank asks the questions you track every month and shows your visibility rate, your rank among the cited sites and your share of mentions in each assistant.
Follow the results in AI Mention Tracking.
Search Console data sits in Sorank with the articles it wrote flagged: which pages gain or lose clicks, which languages grow, which exam guides fade once a test date has passed. You know where to publish before the next intake.
Read it in the GEO / SEO Dashboard.
WordPress, Wix, Webflow, Shopify or any other site through a webhook. Sorank reads Search Console to see which languages and courses already attract visitors.
Languages, levels, exam preparation, group or private lessons, online or in class, and your start dates. Sorank proposes the learner questions for each course and schedules them before each intake.
Each article links to the course page that matches its level or exam, and to your placement test or enrollment form. Sorank publishes on the days you choose.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
Try for Free
SEO for language schools is the work that brings learners to a school website from Google and from AI assistants: course pages that rank for each language and level, articles that answer learner questions (how long, which level, which exam), and a Google Business Profile for each place where classes are taught. Most learners compare several schools before they book a placement test, so the school that answers their questions clearly often gets the first contact.
They start with a goal and a deadline: a job abroad, a university entry test, a move. On Google, they search the language, the level or exam, and a city or "online". In ChatGPT, they describe their situation ("I need B2 French for a job in Montreal in nine months") and ask which school or format fits.
AI answers in education lean on video and community sources. In our education AI citation study, 9975 AI answers were measured between May and August 2026: YouTube leads at 4.17%, ahead of Trustpilot at 3.22% and Reddit at 2.73%. A school with short lesson videos, recent reviews and clear course pages gives the assistant several reasons to name it; our guide to YouTube marketing covers the video side.
It is the first question learners ask, and an honest answer builds trust. The Foreign Service Institute of the US State Department plans 24 to 30 weeks of full-time training (552 to 690 class hours) for English speakers to reach professional level in Spanish, French or Italian, and 88 weeks (2200 class hours) for Arabic, Chinese, Japanese or Korean, with about 23 hours of class and 17 hours of self-study a week.
A school that turns these figures into its own terms (how many of its courses, at what pace, to reach which level) answers searches such as "how long to learn Japanese" better than a generic page, and sends the reader to the right course. Treat levels with the same care: say what A2, B1 or B2 lets a learner do, and which course leads there.
Each group matches a search intent: give it the page type that fits.
Course rich results are gone. Google's Search Central changelog records that the course info structured data documentation was removed on September 9, 2025, because these results are no longer shown in Google Search. Course markup no longer earns a special display, so the course page itself must carry the facts: level, hours, dates, price, class size, teacher qualifications. The same reasoning applies to FAQ blocks, which our article on FAQ schema reviews.
Only the places your school owns or controls. Google's eligibility guidelines exclude "an ongoing service, class, or meeting at a location that you don't own or have the authority to represent", and require in-person contact with customers during stated hours. A school that teaches in rented rooms at a hotel or a coworking space, or only online, should not create a profile for those places; its website and course pages carry the weight instead.
Sorank handles keyword research by language, level and exam, the articles and their links to your courses, publication on your site, the monthly AI report and your Search Console data in one dashboard. Articles are written in the language set for your site, with keyword research done in that language; schools that recruit abroad will find the method in our guide to SEO localization.
The school keeps course content and prices, placement tests, the Business Profile of each campus, student reviews and teacher profiles. Neighbouring activities have their own pages: tutoring services, private schools, universities and translation services.
The Essential plan costs $49 a month per website, billed yearly, or $99 on a monthly plan: 20 articles a month and 10 AI questions tracked in ChatGPT, Claude and Gemini. A school teaching many languages may prefer Pro, $129 a month billed yearly for 60 articles plus Grok, or Business at $249 for 120 articles (see pricing). The trial lasts 3 days.
Plan two intakes ahead. Google gives no fixed delay, and an article first gathers impressions in Search Console, then clicks. Publish exam guides several months before registration deadlines and course articles before each start date, then judge each language after three months.
Several months. Articles gather impressions in Search Console before they earn clicks, so publish two intakes ahead of the courses you want to fill and judge each language after three months.
Sorank costs $49 a month per website on the yearly plan, or $99 month to month, with a 3-day trial. Schools teaching many languages often need the 60 articles of the Pro plan.
Only for places it owns or controls and where it receives students during stated hours. Classes held in rented rooms or fully online do not qualify. Your profile stays with you; Sorank works on your website and the AI answers.
Give it clear facts on your own site (languages, levels, hours, dates, prices, exam results you can prove), recent reviews and short lesson videos. Then check every month whether your school is named for the courses you track.
Start with your best-selling language and level combined with your city or "online", then the exam and learning-time questions around it. They bring learners who are already planning to enroll.
Sorank publishes to WordPress, Wix, Webflow and Shopify, and to other sites through a webhook. Articles are written in the language set for your site, with keyword research done in that language.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
