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SEO for event planners is what puts your company on the shortlist when an office manager searches "corporate event planner Chicago", a founder asks ChatGPT who can run a 300-person product launch, or a family looks up what a 50th birthday party costs. Sorank handles the website side: it finds the planning questions your clients ask, publishes the answers on your site with links to your services, and tracks which planners the AI assistants recommend.
Your team stays on site with clients while the content plan runs on its own.
27,120
Articles created
11,059,494
Visits from Google
18,371
Visits from AI
"How far in advance to book a venue for 200 guests", "holiday party ideas for 50 employees", "how much does an event planner cost": clients research long before they request a quote. Sorank lists these questions for each type of event you run, and you can add your own topics with a custom title for each, so every guide reflects how your company works.
Articles come from the Blog Article Generator.
A marketing director who asks ChatGPT or Perplexity for "event management companies in Austin for a sales kickoff" gets three or four names. Sorank runs the questions you choose every month and ranks the companies each assistant cites, with your own site placed among them.
See the ranking, assistant by assistant, in the GEO Leaderboard.
Sorank reads Google Analytics and Search Console: visits coming from ChatGPT, Claude, Gemini, Perplexity or Grok, the searches that show your site and the guides that gain clicks. You see whether corporate or private events bring more visitors, and where to publish next.
Everything sits in the GEO / SEO Dashboard.
Sorank publishes to WordPress, Wix, Webflow and Shopify, and to other sites through a webhook. It then reads your Search Console data to see which event types already bring visitors.
Corporate offsites, conferences, holiday parties, product launches, milestone birthdays: add your event types and the cities you work in. Sorank proposes the client questions for each, ranked by how close they are to a quote request.
Sorank publishes on the dates you choose, so holiday party guides are online in late summer, when companies start to plan. Each article links to the matching service page and to your contact form.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
Try for Free
SEO for event planners is the work that gets an event company found by the people who hire it: HR and marketing teams, executive assistants, associations and families. It covers your Google Business Profile, one page per type of event on your website, and articles that answer the planning questions clients search before they ask for a quote. It now also covers AI assistants, which build shortlists of planners on request.
The market is large and crowded. The US Bureau of Labor Statistics counts about 172,100 meeting, convention and event planner jobs in 2025, with 6% growth projected to 2035, and the Events Industry Council measured 1.65 billion participants in business events worldwide in 2025.
Corporate buyers compare two or three companies, and they start with a search or a question to an assistant. On Google, they type the event type and the city ("conference organizer Denver"); in ChatGPT, they describe the brief ("a two-day offsite for 40 people near Austin, with workshops") and ask who can deliver it. The assistant runs several searches behind that question, a process called query fan-out, and builds its shortlist from the pages it finds.
Many planners show their work mainly on Instagram and Pinterest. Those pages rarely reach AI answers: in our social media AI citation study, Instagram appears in 0.42% of measured answers and Pinterest in none, while YouTube reaches 2.35% (see also social media search engines). Your own site needs the facts an assistant can quote: event types, group sizes you handle, cities, sectors of past clients, price ranges.
Corporate searches follow the logic of B2B SEO: fewer searches, larger contracts, longer decisions.
Real numbers and a real method. A budget guide gives ranges per guest and names the items that move them: venue, catering, staffing, audiovisual, travel. A timeline lists what to book at each stage and why. Add a short example from an event you ran (sector, guest count, city) and a link to the matching service page, and ask the client before you name them. Sorank writes on this structure and takes the details you add as instructions for each article.
Yes, as a service-area business. Google's guidelines for representing your business say that businesses serving customers at their locations should have one profile and hide their address from customers, which suits a planner working from home. A virtual office is not eligible. Choose precise categories, list the areas you cover, add photos of real events and answer every review; our local SEO checklist covers the rest.
Sorank automates keyword research by event type, the guides and their internal links, publication on your site, the monthly check of the AI answers and the reporting of your Search Console and Analytics data.
Your team keeps the client-facing work: the Business Profile, reviews after each event (see how to get more Google reviews), portfolio photos, case studies approved by clients and your listings on event directories. Venues, wedding specialists and caterers have their own pages: event venues, wedding planners and catering.
Sorank costs $49 a month for one website on the yearly Essential plan, or $99 if you pay month to month. That includes 20 articles a month and 10 tracked AI questions in ChatGPT, Claude and Gemini. Pro ($129 a month on the yearly plan) moves to 60 articles and adds Grok; Business ($249 a month on the yearly plan) moves to 120 (see pricing). You can test it for 3 days at no cost. Agencies that sell event marketing usually work on a monthly retainer.
Count one booking cycle. Google gives no fixed delay, and a new guide usually collects impressions for several weeks before clicks follow. Holiday party content published in August has time to gain visibility before companies make their choice in the autumn. Judge each event type after three months of steady publishing.
Count one booking cycle. A new guide shows impressions in Search Console for several weeks before it earns clicks, so publish seasonal content three to four months ahead and judge each event type after three months.
Sorank costs $49 a month for one website on the yearly plan, or $99 month to month, with 3 days free. Agencies usually charge a monthly retainer that also covers ads or social media.
Yes. Set it up as a service-area business, hide your home address and list the areas you cover. A virtual office is not eligible. The profile and its reviews stay with you; Sorank works on your website and the AI answers.
Publish the facts an assistant can quote: event types, group sizes, cities, sectors of past clients and price ranges, plus guides that answer planning questions. Then check every month whether your company appears for the briefs you track.
Start with your main event type combined with your city, then the budget and timing questions clients ask about it. Idea lists come next: they bring earlier visitors who need more follow-up.
Yes. Sorank publishes to WordPress, Wix, Webflow and Shopify, and to other sites through a webhook, either live or as drafts your team checks first.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
