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Sorank is car dealership SEO software for franchised and independent dealers. It finds the questions buyers ask before they visit the lot, such as "RAV4 or CR-V for a family of five" or "how is my trade-in value calculated", publishes the answers on your website with links to your new and used stock, and checks every month which dealerships ChatGPT, Claude and Gemini name in your area.
Your sales team stays on the floor while the research content goes out on autopilot, from $49 per month.
27,199
Articles created
11,080,734
Visits from Google
18,446
Visits from AI
"Toyota RAV4 vs Honda CR-V", "best used SUV under $20,000", "should I lease or buy my next car": most shoppers compare models and monthly payments long before they choose a dealer. Sorank groups these searches by brand and model you sell, with their monthly volume, difficulty and intent, so each article targets a buyer rather than a casual reader.
Every plan starts from keyword research on your market and on the dealerships you compete with.
A shopper who asks "which Honda dealer in Phoenix has the best service department?" or "where to buy a certified pre-owned truck near Dallas" gets two or three names back. Sorank runs the questions you choose every month and shows whether your store is named, which rival dealers each assistant cites instead, and which pages the answers rely on.
Watch the stores that beat you with competitor analysis.
Search Console and Analytics sit in one SEO and GEO dashboard: clicks and impressions for each article, visits sent by ChatGPT or Gemini, and the model pages that gain or lose ground. When a new model year arrives, you see which comparisons to refresh first.
Sorank publishes to WordPress, Webflow, Wix and Shopify, and to other platforms through a webhook. On a closed dealer platform, ask your website provider whether it accepts a webhook: without one, Sorank cannot publish there directly. Search Console then shows which pages already bring shoppers.
The new brands you sell, the used stock you focus on, trade-in, financing and the service department. Sorank proposes the buyer questions for each one and makes sure two articles never chase the same search.
Sorank publishes on the days you choose. Each article links to the model page or the filtered search page of your inventory, which stays online when a single car is sold.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
Try for Free
Car dealership SEO is the work that puts a dealership in front of buyers while they research: in Google Maps when they look for a brand dealer nearby, in the regular results when they compare models, and in the answers of AI assistants such as ChatGPT. It rests on three layers: complete Google Business Profiles, inventory pages that Google can crawl, and research content that answers buyer questions before the visit.
Car dealership SEO software automates the third layer and measures all three. Sorank plans the articles, writes and publishes them with links to your stock, and tracks how Google and the AIs treat your store.
They compare on several sites before they call. The Cox Automotive Car Buyer Journey study published in January 2026 found that 19% of all buyers and 25% of new-vehicle buyers used AI websites such as ChatGPT, or AI overviews in Google, along the way. Buyers visited 4.6 websites on average.
On Google Maps, your Business Profiles carry most of the weight, and Google has rules written for dealers in its guide to car dealership profiles. Every dealership can add profiles for its sales, parts and service departments, named after the dealership plus the department, and a new-car dealer can add one profile per brand it sells. Used-car dealers cannot have profiles per brand.
AI assistants lean on reference pages. In our automotive AI citation study, 1275 AI answers were measured between May and August 2026: Wikipedia is the most cited platform at 4.39%, and it reaches 12.71% in ChatGPT alone. Car answers are built from facts, so a dealership that publishes precise, dated model information gives the assistant something to quote next to the encyclopedia. Sorank's AI mention tracking shows when that happens.
Sort them by intent, and give each group the page that answers it:
Our guide to buying intent keywords explains how to rank them by how close they are to a sale.
Point them at pages that last. A vehicle detail page disappears the day the car is sold, so an article that links to it soon sends readers to an error page. Link comparisons and guides to the model page or to the filtered search page of your inventory instead, which stay online while the stock rotates.
Two more inventory traps. Manufacturer descriptions are copied on every dealer site of the brand, so the paragraph you write about condition, options and history is what sets your listing apart. And Google no longer shows vehicle listing rich results: its Search Central changelog records that the vehicle listing markup documentation was removed on September 9, 2025, because these results are no longer displayed. Several dealer SEO guides still recommend that markup.
One question, answered in the first lines. A comparison names the model years and trims it compares, gives the figures a buyer checks (cargo space, towing capacity, fuel use, warranty) and says who each model suits. A financing article explains how a payment is built and what changes it, rather than an offer that expires next month. Each piece shows the date of its last update, the dealership name and town, and a link to the matching stock. AI assistants quote self-contained passages like these; Sorank writes on this structure, and our guide to ranking in ChatGPT explains why it works.
Sorank handles keyword research by brand and model, the research articles and their internal links, publication on your site, monthly tracking of the AI answers, and your Search Console and Analytics data in one dashboard.
The dealership keeps what needs a person or a feed: the Business Profile of each department, the reviews you ask for after each delivery (see how to get more Google reviews), the inventory feed and vehicle pages, prices and incentives, and paid ads. Dealer groups with several rooftops will find how to set up each location in our guide to multi-location SEO. An independent garage without new-car sales fits our page on SEO for auto repair shops, and a parts counter that sells online fits SEO for automotive parts.
Sorank starts at $49 a month per website on the annual Essential plan ($99 without commitment), which covers 20 articles a month and 10 AI questions tracked in ChatGPT, Claude and Gemini. Pro ($129 a month billed yearly) moves to 60 articles and adds Grok; Business ($249 billed yearly) publishes 120 articles, enough for a dealer group with several brands (see pricing). The first 3 days are free.
Dealer website providers and automotive agencies usually sell SEO as a monthly package next to the website and the ads. Sorank covers the content and the measurement for a fixed price per site.
Google gives no fixed delay. Business Profile changes and new reviews can show within weeks, while research articles collect impressions first, then clicks, over several months. Judge each brand after three months of publishing, and refresh comparisons when a new model year lands, since buyers search the new year right away (see seasonal SEO).
Several months for articles: they show impressions in Search Console first, then clicks. Business Profile changes and new reviews can count within weeks. Judge each brand you sell after three months of publishing.
Sorank costs $49 a month per website on the annual plan, or $99 month to month, with 3 days free. A dealer group that needs 60 or 120 articles a month moves to the Pro or Business plan.
No. Your Business Profiles, one per department and, for new-car dealers, one per brand, stay with your team, and so do reviews. Sorank works on your website content and on the AI answers.
Be present where ChatGPT reads: complete Business Profiles, recent reviews, consistent directory listings and precise model content on your own site. Then check every month whether your dealership is named for the questions you choose, and which sources the answer quotes.
Start with the models you sell most, in the comparisons and money questions buyers search: "model A vs model B", trade-in, lease or finance. Brand and town searches depend first on your Business Profile, inventory searches on your model pages.
Sorank publishes directly to WordPress, Webflow, Wix and Shopify, and to other platforms that accept a webhook. On a closed dealer platform, ask your website provider whether it accepts a webhook; without one, Sorank cannot publish there directly.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
