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Audiology SEO is how a hearing clinic gets found when someone searches "hearing test near me", compares "hearing aids cost" or asks ChatGPT whether over-the-counter hearing aids are enough. In the United States, those devices have been sold in stores and online since 2022, so many patients now read a retailer's page before they meet an audiologist. Sorank publishes factual answers to their questions on your site, as drafts your audiologists approve, and tracks which clinics and sources the AI assistants cite.
For independent practices, hearing aid centers and ENT clinics with an audiology team, from $49 per month.
27,131
Articles created
11,062,540
Visits from Google
18,381
Visits from AI
"How much do hearing aids cost", "OTC hearing aids vs prescription", "how long does a hearing test take": people often hesitate for years before booking, and some searches come from an adult child on behalf of a parent. Sorank finds these questions for each service you offer, from testing and fitting to tinnitus care, with their intent, volume and difficulty, and turns the best ones into articles.
Each topic comes from keyword research on your Search Console data and your competitors.
A sentence on tinnitus or sudden hearing loss can send a reader the wrong way, so the review step matters more than speed. With draft mode on, each article lands in your CMS unpublished, with its sources and a quality score: your audiologist checks the facts, adds a name and degree, then publishes it.
Scores and drafts are handled by the blog article generator.
Ask Perplexity "best hearing aids for mild hearing loss" or ChatGPT "audiologist or hearing aid store near me" and the answer leans on a few sites: manufacturers, retailers, review platforms, sometimes a clinic. Sorank lists the websites each assistant quotes for your tracked questions and the searches it ran first, so you can see where your clinic is missing.
Every answer is kept in AI mention tracking.
WordPress, Wix, Webflow or a site made by your web provider: the connection takes a few minutes, by webhook if your platform needs it. Sorank reads your Search Console data to see which services and towns already bring visits.
Hearing tests, hearing aid fittings and repairs, tinnitus care, pediatric audiology, custom ear protection: list what you offer. Sorank proposes the patient questions for each one; you decide which audiologist reviews them.
Articles reach your CMS as drafts on the days you set. Once approved, each one links to the matching service page and to your hearing test booking form.
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NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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Audiology SEO is the work that makes a hearing clinic visible when people look for a hearing test, a hearing aid or help with tinnitus: in Google Maps, in the regular results and in the answers of ChatGPT, Gemini or Perplexity. It rests on a complete Google Business Profile, one page per service, and articles that answer patient questions with sourced facts.
The need is large and mostly unmet. The World Health Organization counts 430 million people who need rehabilitation for disabling hearing loss today, and expects over 700 million by 2050. In the United States, about 28.8 million adults could benefit from hearing aids, yet fewer than 1 in 3 people aged 70 and older who could benefit has ever used them, according to the NIDCD. Many of your future patients are still hesitating, and they read before they book.
In the United States, since October 17, 2022, adults with perceived mild to moderate hearing loss can buy hearing aids in a store or online, without a medical exam, a prescription or a fitting by an audiologist, under the FDA rules for OTC hearing aids. Prescription hearing aids remain available through licensed professionals, and the FDA tells buyers with ear pain, drainage, a sudden change in hearing or dizziness to see a doctor first. Other countries regulate hearing aid sales differently; check the rule where you practice.
This created a new family of searches: "OTC hearing aids vs prescription", "do I need a hearing test before buying hearing aids", "are cheap hearing aids worth it". Retailers answer them with product pages. A clinic can answer them with what a product page leaves out: the limits of self-fitting, what a hearing test reveals and the follow-up a device needs, written factually and without running down the alternative.
On Google, "hearing test near me" and "audiologist near me" lead first to the local results, where your Business Profile, its categories, hours and reviews do most of the work. Then patients read about cost, the brands you fit, the trial period and the aftercare.
AI assistants draw on a wider pool. In our healthcare AI citation study, which covers health questions in general with three answers in four in French, Amazon is the third most cited platform at 1.19%, and Apple is ChatGPT's leading source in the sector at 0.99%. Both companies sell hearing products to consumers: OTC devices are sold by online retailers, and in September 2024 the FDA authorized a hearing aid feature for Apple AirPods Pro. Perplexity leans on YouTube (2.29%), so a short video that shows a hearing test from start to finish can be quoted where a brochure would not. Our YouTube citation study explains why.
Because it is health content. Google treats it as a "Your Money or Your Life" topic, where the expertise and experience behind a page weigh more. Hearing care has clear markers of expertise: in the United States, most audiologists hold a doctor of audiology (AuD) degree and every state requires a license or registration, as the ASHA consumer guide explains.
Each article should name the audiologist who reviewed it, with degree and license where your country uses them, show the date of the last review, cite sources such as the FDA, the WHO or peer-reviewed studies, and make no promise about results. Our healthcare study also observes that the models tend to skip promotional health claims in favor of neutral sources. Sorank writes with sources, and draft mode keeps every article off your site until it is approved. Our guide to healthcare content marketing covers the editorial side.
Our guide to local keyword research shows how to pair each service with the towns you serve.
Sorank finds the patient questions by service, writes the sourced articles, holds them as drafts for review, links them to your service and booking pages, and publishes them on WordPress, Webflow, Wix or by webhook. It checks every month whether ChatGPT, Claude and Gemini name your clinic, and brings your Search Console data into one dashboard. It works on aggregated search data, never on patient records.
Your clinic keeps the clinical review, the Google Business Profile of each location, the reviews and your replies, the manufacturer and insurance details, and compliance with the health advertising rules of your country. Nearby specialties have their own pages: optometrists, dermatologists and medical clinics. Care providers who visit older patients at home will find their case on the home and senior care page.
Sorank is priced per website. Essential costs $49 a month billed yearly, or $99 month to month, for 20 articles and 10 tracked AI prompts; Pro ($129 yearly, $249 monthly) brings 60 articles and adds Grok; Business ($249 yearly, $499 monthly) brings 120 (compare the plans). A 3-day free trial comes first, and the 90-day results-or-refund guarantee is detailed on the pricing page. Twenty reviewed articles a month already fill most clinical review schedules, so choose the plan your audiologists have time to check.
Google gives no fixed delay. Business Profile changes can show within weeks; articles take several months to collect steady clicks, and clinical review adds its own time. Publish the cost and test explainers first, since they sit closest to a booking, and judge each service after three months on its Search Console impressions and clicks.
Yes, factually. People compare OTC and prescription devices before they book, and a clinic that explains both, with the limits of each, earns their trust. In the United States the FDA defines who OTC devices are for; elsewhere, follow the rules of your country.
Price is one of the first things patients search. A page that explains what changes the price (technology level, fitting visits, follow-up care, warranty), with your packages or ranges, answers that search and prepares the first appointment. Check your local advertising rules before quoting prices.
Yes. With draft mode on, Sorank sends every article to your website unpublished, with its sources listed. Your audiologist edits it, adds a name and credentials, and publishes it when it is right.
No. The profile of each location, the reviews and your replies stay with your clinic. Sorank publishes the articles on your website, tracks the AI answers and shows your Search Console data.
Keep the same name, address, audiologists and credentials everywhere they appear, from your site to directories and review platforms. Publish neutral, sourced answers to patient questions, then check every month in Sorank whether ChatGPT, Claude and Gemini name you and which sources they use.
Sorank starts at $49 a month per website on the annual plan, or $99 month to month, after a 3-day trial. Articles usually need several months to bring steady clicks; judge each service after three months in Search Console.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
