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Moz is one of the oldest SEO software companies, founded in 2004 and now part of Ziff Davis. Its main product, Moz Pro, is a research suite for marketers, small businesses and agencies: keyword research on a 1.25 billion keyword index, link research on more than 44 trillion links, Domain Authority and Brand Authority metrics, rank tracking across 170+ search engines, technical site audits and competitor research. Moz Pro now also measures how often a brand is mentioned in AI answers and how AI models perceive it. Moz Local (listings and reviews), STAT (daily rank tracking at scale) and the Moz API are sold separately.
Moz Pro pricing in October 2026, in US dollars: Standard $99, Medium $179, Large $299 and Premium $599 per month, or $79, $143, $239 and $479 per month billed yearly, with a 7-day free trial.
Pros: reference authority metrics, large link and keyword indexes, AI visibility tracking inside the same suite, free tools and MozBar. Cons: no content writing or CMS publishing, no link acquisition, analysis only with execution left to your team, local and enterprise rank tracking billed as separate products.
Serpstat is an all-in-one SEO platform for freelancers, agencies, e-commerce sites and SaaS teams, started inside the Netpeak agency in 2013 and independent within Fractal since 2015. It covers competitor analysis for SEO and PPC, keyword research, keyword clustering, backlink analysis, site and page audits, daily rank tracking, local SEO listings and an API, on a database of 1.5 billion domains and 8.6 billion keywords across 230 countries. Its LLM Brand Monitor shows how ChatGPT, Claude, Gemini and more than 140 other AI models talk about a brand, and the Team plan adds an MCP integration for ChatGPT and Claude.
Pricing in October 2026, in US dollars: Individual $69, Team $129 and Agency $499 per month, or $50, $100 and $410 per month billed annually, with a 7-day free trial.
Pros: low entry price for a full toolbox, MCP and API from Team, AI brand monitoring across many models, white label on Agency. Cons: no article writing or CMS publishing, no link acquisition, daily search quotas, API and multi-user access absent from Individual.
Moz is an SEO software company founded in 2004 and owned by Ziff Davis. Its main product, Moz Pro, combines keyword research, link research, Domain Authority, rank tracking, site audits, competitor research and AI visibility tracking. Moz Local, STAT and the Moz API are sold separately.
In October 2026, Moz Pro costs $99 per month for Standard, $179 for Medium, $299 for Large and $599 for Premium, or $79, $143, $239 and $479 per month billed yearly. A 7-day free trial is available. Moz Local starts at $16 per month and STAT at $360 per month.
Yes, Moz Pro now measures how often your brand is mentioned in AI answers, where it ranks against competitors and how AI models perceive it, with weekly data and a sentiment view. Its website does not show which sources the AI cite. Sorank tracks ChatGPT, Claude and Gemini each week from its Essential plan and shows the sources used by the AI.
Serpstat is an all-in-one SEO platform created in 2013 and now part of the Fractal group. It offers competitor analysis, keyword research and clustering, backlink analysis, site audits, rank tracking, local SEO, an API, an MCP integration and an LLM Brand Monitor for AI models. It targets freelancers, agencies, e-commerce and SaaS teams.
In October 2026, Serpstat costs $69 per month for Individual, $129 for Team and $499 for Agency, or $50, $100 and $410 per month billed annually. Individual and Team come with a 7-day free trial, and a limited Freemium access is available. Tailored API and data offers are quoted on request.
Yes. From the Team plan, Serpstat offers a ChatGPT and Claude integration through MCP, and its LLM Brand Monitor shows how ChatGPT, Claude, Gemini and more than 140 other AI models talk about your brand. Sorank also has an MCP connector and adds weekly tracking of the sources the AI cite, plus article writing and publishing.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant
