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Moz is one of the oldest SEO software companies, founded in 2004 and now part of Ziff Davis. Its main product, Moz Pro, is a research suite for marketers, small businesses and agencies: keyword research on a 1.25 billion keyword index, link research on more than 44 trillion links, Domain Authority and Brand Authority metrics, rank tracking across 170+ search engines, technical site audits and competitor research. Moz Pro now also measures how often a brand is mentioned in AI answers and how AI models perceive it. Moz Local (listings and reviews), STAT (daily rank tracking at scale) and the Moz API are sold separately.
Moz Pro pricing in October 2026, in US dollars: Standard $99, Medium $179, Large $299 and Premium $599 per month, or $79, $143, $239 and $479 per month billed yearly, with a 7-day free trial.
Pros: reference authority metrics, large link and keyword indexes, AI visibility tracking inside the same suite, free tools and MozBar. Cons: no content writing or CMS publishing, no link acquisition, analysis only with execution left to your team, local and enterprise rank tracking billed as separate products.
Semrush is a comprehensive SEO and digital marketing platform built for marketers, agencies and businesses of all sizes. It offers powerful tools for keyword research, competitive analysis, content marketing and technical SEO auditing.
If you are looking for a platform that covers keyword research, SEO competitor analysis and GEO/SEO audits, Semrush offers one of the most complete toolsets in the industry. The platform is ideal for teams that need an all-in-one solution for their entire digital marketing strategy.
Moz is an SEO software company founded in 2004 and owned by Ziff Davis. Its main product, Moz Pro, combines keyword research, link research, Domain Authority, rank tracking, site audits, competitor research and AI visibility tracking. Moz Local, STAT and the Moz API are sold separately.
In October 2026, Moz Pro costs $99 per month for Standard, $179 for Medium, $299 for Large and $599 for Premium, or $79, $143, $239 and $479 per month billed yearly. A 7-day free trial is available. Moz Local starts at $16 per month and STAT at $360 per month.
Yes, Moz Pro now measures how often your brand is mentioned in AI answers, where it ranks against competitors and how AI models perceive it, with weekly data and a sentiment view. Its website does not show which sources the AI cite. Sorank tracks ChatGPT, Claude and Gemini each week from its Essential plan and shows the sources used by the AI.
Semrush is a tool that helps users track and optimize their SEO. It offers features such as keyword tracking, backlink analysis and site auditing.
Yes, Semrush has a free version with limited features. To unlock the advanced options and increase your quotas, you need to upgrade to a paid subscription.
You can cancel your subscription directly from your account settings. Go to the Billing section, click "cancel subscription" and your access will end at the next renewal.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant
