



Moz is one of the oldest SEO software companies, founded in 2004 and now part of Ziff Davis. Its main product, Moz Pro, is a research suite for marketers, small businesses and agencies: keyword research on a 1.25 billion keyword index, link research on more than 44 trillion links, Domain Authority and Brand Authority metrics, rank tracking across 170+ search engines, technical site audits and competitor research. Moz Pro now also measures how often a brand is mentioned in AI answers and how AI models perceive it. Moz Local (listings and reviews), STAT (daily rank tracking at scale) and the Moz API are sold separately.
Moz Pro pricing in October 2026, in US dollars: Standard $99, Medium $179, Large $299 and Premium $599 per month, or $79, $143, $239 and $479 per month billed yearly, with a 7-day free trial.
Pros: reference authority metrics, large link and keyword indexes, AI visibility tracking inside the same suite, free tools and MozBar. Cons: no content writing or CMS publishing, no link acquisition, analysis only with execution left to your team, local and enterprise rank tracking billed as separate products.
SE Ranking is an all-in-one SEO and GEO platform used by agencies, in-house marketing teams and small businesses in more than 150 countries. It covers rank tracking on all major search engines, keyword and competitor research, backlink analysis and monitoring, website audits, on-page checks, page change monitoring, a content editor with an AI writer, local marketing and reporting. Its AI search toolkit tracks brand mentions and links in ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, with an aggregated visibility score, cited sources and competitor benchmarks. An MCP connector, a public API and a white label Agency Pack complete the offer.
Prices in October 2026 on the French site, in euros: Core at €109 per month (€87.20 billed annually), Growth at €235 (€188 billed annually) and Enterprise on quote, with a 14-day free trial.
Pros: very wide SEO toolset, AI visibility on five platforms, MCP and API, white label reporting, 20% off on annual billing. Cons: no article publishing to a CMS, no way to obtain backlinks, several key features sold as add-ons, limits on keywords and prompts per plan.




Moz is an SEO software company founded in 2004 and owned by Ziff Davis. Its main product, Moz Pro, combines keyword research, link research, Domain Authority, rank tracking, site audits, competitor research and AI visibility tracking. Moz Local, STAT and the Moz API are sold separately.
In October 2026, Moz Pro costs $99 per month for Standard, $179 for Medium, $299 for Large and $599 for Premium, or $79, $143, $239 and $479 per month billed yearly. A 7-day free trial is available. Moz Local starts at $16 per month and STAT at $360 per month.
Yes, Moz Pro now measures how often your brand is mentioned in AI answers, where it ranks against competitors and how AI models perceive it, with weekly data and a sentiment view. Its website does not show which sources the AI cite. Sorank tracks ChatGPT, Claude and Gemini each week from its Essential plan and shows the sources used by the AI.
SE Ranking is an all-in-one SEO and GEO platform for agencies, marketing teams and small businesses. It includes rank tracking, keyword and competitor research, backlink analysis, website audits, content tools, local marketing and reporting, plus an AI search toolkit that tracks brand mentions and sources in ChatGPT, Gemini, Perplexity and Google AI Overviews.
In October 2026, on its French site, SE Ranking Core costs €109 per month (€87.20 billed annually), Growth costs €235 per month (€188 billed annually) and Enterprise is priced on quote. Add-ons such as the Agency Pack (€59 per month, annual only) and extra AI prompts cost more. A 14-day free trial is available.
Yes. SE Ranking tracks mentions, links and cited sources in Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, with prompts included in each plan and more through the AI Search add-on. White label reports and platform come with the Agency Pack add-on. Sorank includes weekly AI tracking in every plan and offers a white label for agencies.
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