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Moz vs Ahrefs: my honest comparison for 2026

Moz and Ahrefs are two SEO and GEO tools, but which one best fits your needs?

We compare their features, pricing, and benefits to help you choose the AI SEO tool that fits your strategy.

Moz vs Ahrefs: my honest comparison for 2026

Moz

Moz software websiteNo Trustpilot reviews
Moz vs Ahrefs: my honest comparison for 2026

Ahrefs

Ahrefs' websiteTrustpilot rating 2/5, poor
VS

Sorank is SEO and GEO software on autopilot, for Google and AI.

Moz

Moz

No Trustpilot reviews
Moz software website

Moz is one of the oldest SEO software companies, founded in 2004 and now part of Ziff Davis. Its main product, Moz Pro, is a research suite for marketers, small businesses and agencies: keyword research on a 1.25 billion keyword index, link research on more than 44 trillion links, Domain Authority and Brand Authority metrics, rank tracking across 170+ search engines, technical site audits and competitor research. Moz Pro now also measures how often a brand is mentioned in AI answers and how AI models perceive it. Moz Local (listings and reviews), STAT (daily rank tracking at scale) and the Moz API are sold separately.

Moz Pro pricing in October 2026, in US dollars: Standard $99, Medium $179, Large $299 and Premium $599 per month, or $79, $143, $239 and $479 per month billed yearly, with a 7-day free trial.

Pros: reference authority metrics, large link and keyword indexes, AI visibility tracking inside the same suite, free tools and MozBar. Cons: no content writing or CMS publishing, no link acquisition, analysis only with execution left to your team, local and enterprise rank tracking billed as separate products.

Ahrefs

Ahrefs

Trustpilot rating 2/5, poor
Ahrefs' website

Ahrefs is one of the most established all-in-one SEO suites on the market, trusted by marketers and agencies worldwide. It turns data into concrete decisions, helping users understand customer searches, optimize websites, and track growth across both traditional and the AIs.

With capabilities spanning keyword research, SEO competitor analysis, and domain authority tracking, Ahrefs provides a comprehensive toolkit for teams looking to dominate in organic and AI-powered search.

Compare Moz with other SEO and GEO tools

Sorank is SEO and GEO software on autopilot, for Google and AI.

Do you still have questions about Moz and Ahrefs ?

Frequently asked questions about Moz

What is Moz?

Moz is an SEO software company founded in 2004 and owned by Ziff Davis. Its main product, Moz Pro, combines keyword research, link research, Domain Authority, rank tracking, site audits, competitor research and AI visibility tracking. Moz Local, STAT and the Moz API are sold separately.

How much does Moz cost?

In October 2026, Moz Pro costs $99 per month for Standard, $179 for Medium, $299 for Large and $599 for Premium, or $79, $143, $239 and $479 per month billed yearly. A 7-day free trial is available. Moz Local starts at $16 per month and STAT at $360 per month.

Does Moz track my brand in ChatGPT and other AI?

Yes, Moz Pro now measures how often your brand is mentioned in AI answers, where it ranks against competitors and how AI models perceive it, with weekly data and a sentiment view. Its website does not show which sources the AI cite. Sorank tracks ChatGPT, Claude and Gemini each week from its Essential plan and shows the sources used by the AI.

Frequently asked questions about Ahrefs

What is Ahrefs?

Ahrefs is a tool that helps users improve their online visibility. It offers features such as backlink analysis, keyword research, and rank tracking.

Can I use Ahrefs for free?

No, Ahrefs does not offer a permanent free version. It provides paid trials and demonstrations, and full access requires a subscription.

How to cancel my Ahrefs subscription?

Log in to your Ahrefs account, go to the Billing section, click 'Cancel Subscription' and confirm. Your access will end at the next due date.

THEY TRIED SORANK BEFORE YOU

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