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SEO for utility companies is how an electricity, gas or water provider puts its own answer in front of customers who search "why is my electric bill so high", "how to set up water service when moving", or ask ChatGPT whether a text threatening disconnection is genuine. Sorank finds the questions your customers ask about bills, moves, outages, rates and programs, publishes clear help articles on your website, and checks every month what the AI assistants say about you.
For regulated utilities, municipal providers and competitive energy suppliers, from $49 a month per website.
27,123
Articles created
11,060,193
Visits from Google
18,373
Visits from AI
"What is the delivery charge on my electric bill?", "How do I transfer gas service to a new address?", "Can I get a payment plan if I am behind?": most of these questions have one correct answer, and a customer who finds it on your site has no reason to call. Sorank gathers them from your Search Console data, from competing sites and from AI answers, sorts them by topic (billing, start and stop service, outages, rebates, rates) and writes one article per question, linked to the right form or account page.
Topics and their keywords live in the Keyword Research library.
Customers now ask assistants "is this text from my power company a scam?", "cheapest electricity plan in Houston" or "what to do if I smell gas". The reply may rest on an old rate, a forum thread or a comparison site rather than on your own page. Sorank asks the questions you track every month and shows whether your company is named, what the answer says and which pages it relies on, so your team knows which help article to write or correct.
The questions where you are missing are listed in AI Mention Tracking.
A storm, a rate change or a new rebate sends a wave of customers to the same few pages. Sorank turns your Google Search Console data into a pages report: clicks, impressions, position and trend for each page, with the articles written by Sorank marked. You see which answers people find, which ones slip, and where a page is still missing.
The report sits in the GEO / SEO Dashboard, next to the visits that come from AI assistants.
Utility websites often run on WordPress, Drupal or an in-house system looked after by IT. Sorank publishes to WordPress, Webflow and Wix directly, to anything else through a webhook, and reads Search Console to see which help pages already get traffic.
Billing, start and stop service, outages and safety, payment help, rebates and efficiency programs, rate plans. Add the periods when questions spike (winter heating bills, summer cooling, rate changes, storm season) and Sorank schedules the answers ahead of them.
Every article can wait as a draft for your customer service, legal or communications team. Once approved, it goes live with links to the account portal, the forms and the phone lines it mentions.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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SEO for utility companies is the work that makes an electricity, gas or water provider's own pages appear when customers look for help with their service: in Google, in the AI Overviews above the results and in assistants such as ChatGPT. Most of these searches are not about choosing a provider. They concern a bill, a move, an outage or a program, and the best result is the one that gives the correct answer and the next step.
This page covers the companies that deliver or supply energy and water to homes and businesses. Installers and producers will find more on our pages for solar installers, renewable energy and EV charging.
Yes, for a different reason. A regulated utility does not compete for customers, but every question its website leaves unanswered turns into a call, a complaint or a visit to a third-party page that may be wrong. Search is also where customers check whether a message sent in your name is genuine.
Where customers can choose, search brings new customers as well. In the United States, the Energy Information Administration counts 13 states and the District of Columbia with residential retail choice programs, not counting Texas, where choice is mandatory under state law; in 2021, 26% of eligible customers took part, 13.2 million residential customers. In Great Britain, Ofgem states that suppliers must complete a switch within 5 working days and that customers can cancel within 14 days. "Fixed or variable rate?" and "how to switch energy supplier" are searched before each of these decisions.
They type the problem, not your name: "power out on my street", "water bill doubled", "budget billing pros and cons". Google answers with your pages, a local news site, a forum or a comparison site, and more and more often with an AI Overview. Assistants such as ChatGPT run their own web searches before replying and quote a handful of sources.
No platform owns these answers. Our study of the platforms the AIs cite extracted 1820738 citations from 301025 answers collected between August 2025 and August 2026: they point to 131349 different domains, and the most cited platform, Trustpilot, reaches only 2.7%. For a question about your service, a precise page on your own site can become the source.
Because a wrong answer costs customers money or puts them at risk. Bills, payment help and disconnection touch people's finances, and outage or gas safety pages must give the right instruction the first time. Scammers live in the gap: the FTC warns that they pretend to be utility companies, threaten to shut off gas, electric or water service unless people pay at once, and points out that real utility companies won't demand immediate payment to avoid same-day disconnection.
A clear page on how you contact customers and how they can pay is what people need when they search a suspicious number. Rates, deadlines and phone numbers should come from your team: put them in the writing instructions, and keep articles as drafts until someone has checked them. Our guide to content refresh explains how to keep older pages current when tariffs or programs change.
Grouped together, these articles form a help center that Google can crawl; our guide to building a knowledge base covers the structure.
The answer in its first two sentences, then the steps in order, deadlines and fees as plain text, the documents needed and a link to the form or portal. It names the team that checked it and the date of its last review, since rates and programs change. Phone numbers and emergency instructions sit near the top, written out rather than shown in an image. On your home page, Google's organization structured data can list your customer service contact points, which helps Google understand your administrative details. Our guide on how to rank in AI Overviews covers the rest.
Sorank handles the question research by service topic, the articles and their internal links, publication on your website (including Drupal through a webhook), the monthly reading of the AI answers and your Search Console data in one dashboard.
Your team keeps the facts and the systems: rate schedules, outage maps, the account portal, phone lines, the Google Business Profile of any customer office, and everything filed with your regulator. Approvals stay with you as well. Telecom operators deal with similar questions about bills and coverage; see our page for telecom companies.
One website, one subscription, however many customers it serves. Sorank Essential costs $49 a month on annual billing ($99 without commitment) and publishes 20 articles a month. Pro brings 60 articles and adds Grok to the AI checks for $129 a month annually ($249 monthly); Business brings 120 articles for $249 a month annually ($499 monthly). A 3-day trial comes first, and the pricing page sets out the details. A subsidiary or a separate brand on its own domain needs its own plan.
Google gives no fixed delay, and help content builds traffic over several months. Publish seasonal topics (winter bills, cooling costs, storm preparation) one season ahead so they are indexed in time, then judge each topic on its Search Console impressions and clicks, and on the calls your teams still receive about it.
Expect several months before help articles bring steady traffic. Seasonal topics such as winter bills or storm preparation should go live one season ahead, so Google has indexed them when customers start searching.
Sorank costs $49 a month per website on the annual Essential plan, with 20 articles a month, or $99 month to month, after a 3-day trial. Pro ($129 annually) and Business ($249 annually) publish 60 and 120 articles.
Yes. Sorank can keep every article as a draft in your website, so your customer service, legal or communications team edits and approves it before publication.
Sorank asks the questions you choose every month in ChatGPT, Claude and Gemini (plus Grok from the Pro plan) and shows each answer, whether your company is named and which pages it quotes.
The questions that generate the most calls: bill explanations, starting or moving service, payment help and outages. Competitive suppliers can add plan comparisons and switching guides.
Sorank publishes directly to WordPress, Webflow, Wix and Shopify, and to Drupal or any in-house system through a webhook, as drafts or live articles.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
