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Serpstat vs Semrush: my honest comparison for 2026

Serpstat and Semrush are two SEO and GEO tools, but which one best fits your needs?

We compare their features, pricing, and benefits to help you choose the AI SEO tool that fits your strategy.

Serpstat vs Semrush: my honest comparison for 2026

Serpstat

Serpstat software websiteNo Trustpilot reviews
Serpstat vs Semrush: my honest comparison for 2026

Semrush

Semrush software websiteTrustpilot rating 3/5, average
VS

Sorank is SEO and GEO software on autopilot, for Google and AI.

Serpstat

Serpstat

No Trustpilot reviews
Serpstat software website

Serpstat is an all-in-one SEO platform for freelancers, agencies, e-commerce sites and SaaS teams, started inside the Netpeak agency in 2013 and independent within Fractal since 2015. It covers competitor analysis for SEO and PPC, keyword research, keyword clustering, backlink analysis, site and page audits, daily rank tracking, local SEO listings and an API, on a database of 1.5 billion domains and 8.6 billion keywords across 230 countries. Its LLM Brand Monitor shows how ChatGPT, Claude, Gemini and more than 140 other AI models talk about a brand, and the Team plan adds an MCP integration for ChatGPT and Claude.

Pricing in October 2026, in US dollars: Individual $69, Team $129 and Agency $499 per month, or $50, $100 and $410 per month billed annually, with a 7-day free trial.

Pros: low entry price for a full toolbox, MCP and API from Team, AI brand monitoring across many models, white label on Agency. Cons: no article writing or CMS publishing, no link acquisition, daily search quotas, API and multi-user access absent from Individual.

Semrush

Semrush

Trustpilot rating 3/5, average
Semrush software website

Semrush is a comprehensive SEO and digital marketing platform built for marketers, agencies and businesses of all sizes. It offers powerful tools for keyword research, competitive analysis, content marketing and technical SEO auditing.

If you are looking for a platform that covers keyword research, SEO competitor analysis and GEO/SEO audits, Semrush offers one of the most complete toolsets in the industry. The platform is ideal for teams that need an all-in-one solution for their entire digital marketing strategy.

Compare Serpstat with other SEO and GEO tools

Sorank is SEO and GEO software on autopilot, for Google and AI.

Do you still have questions about Serpstat and Semrush ?

Frequently asked questions about Serpstat

What is Serpstat?

Serpstat is an all-in-one SEO platform created in 2013 and now part of the Fractal group. It offers competitor analysis, keyword research and clustering, backlink analysis, site audits, rank tracking, local SEO, an API, an MCP integration and an LLM Brand Monitor for AI models. It targets freelancers, agencies, e-commerce and SaaS teams.

How much does Serpstat cost?

In October 2026, Serpstat costs $69 per month for Individual, $129 for Team and $499 for Agency, or $50, $100 and $410 per month billed annually. Individual and Team come with a 7-day free trial, and a limited Freemium access is available. Tailored API and data offers are quoted on request.

Does Serpstat work with ChatGPT and Claude?

Yes. From the Team plan, Serpstat offers a ChatGPT and Claude integration through MCP, and its LLM Brand Monitor shows how ChatGPT, Claude, Gemini and more than 140 other AI models talk about your brand. Sorank also has an MCP connector and adds weekly tracking of the sources the AI cite, plus article writing and publishing.

Frequently asked questions about Semrush

What is Semrush?

Semrush is a tool that helps users track and optimize their SEO. It offers features such as keyword tracking, backlink analysis and site auditing.

Can I use Semrush for free?

Yes, Semrush has a free version with limited features. To unlock the advanced options and increase your quotas, you need to upgrade to a paid subscription.

How do I cancel my Semrush subscription?

You can cancel your subscription directly from your account settings. Go to the Billing section, click "cancel subscription" and your access will end at the next renewal.

THEY TRIED SORANK BEFORE YOU

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