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Serpstat vs SE Ranking: my honest comparison for 2026

Serpstat and SE Ranking are two SEO and GEO tools, but which one best fits your needs?

We compare their features, pricing, and benefits to help you choose the AI SEO tool that fits your strategy.

Serpstat vs SE Ranking: my honest comparison for 2026

Serpstat

Serpstat software websiteNo Trustpilot reviews
Serpstat vs SE Ranking: my honest comparison for 2026

SE Ranking

SE Ranking software websiteTrustpilot rating 4/5, good
VS

Sorank is SEO and GEO software on autopilot, for Google and AI.

Serpstat

Serpstat

No Trustpilot reviews
Serpstat software website

Serpstat is an all-in-one SEO platform for freelancers, agencies, e-commerce sites and SaaS teams, started inside the Netpeak agency in 2013 and independent within Fractal since 2015. It covers competitor analysis for SEO and PPC, keyword research, keyword clustering, backlink analysis, site and page audits, daily rank tracking, local SEO listings and an API, on a database of 1.5 billion domains and 8.6 billion keywords across 230 countries. Its LLM Brand Monitor shows how ChatGPT, Claude, Gemini and more than 140 other AI models talk about a brand, and the Team plan adds an MCP integration for ChatGPT and Claude.

Pricing in October 2026, in US dollars: Individual $69, Team $129 and Agency $499 per month, or $50, $100 and $410 per month billed annually, with a 7-day free trial.

Pros: low entry price for a full toolbox, MCP and API from Team, AI brand monitoring across many models, white label on Agency. Cons: no article writing or CMS publishing, no link acquisition, daily search quotas, API and multi-user access absent from Individual.

SE Ranking

SE Ranking

Trustpilot rating 4/5, good
SE Ranking software website

SE Ranking is an all-in-one SEO and GEO platform used by agencies, in-house marketing teams and small businesses in more than 150 countries. It covers rank tracking on all major search engines, keyword and competitor research, backlink analysis and monitoring, website audits, on-page checks, page change monitoring, a content editor with an AI writer, local marketing and reporting. Its AI search toolkit tracks brand mentions and links in ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, with an aggregated visibility score, cited sources and competitor benchmarks. An MCP connector, a public API and a white label Agency Pack complete the offer.

Prices in October 2026 on the French site, in euros: Core at €109 per month (€87.20 billed annually), Growth at €235 (€188 billed annually) and Enterprise on quote, with a 14-day free trial.

Pros: very wide SEO toolset, AI visibility on five platforms, MCP and API, white label reporting, 20% off on annual billing. Cons: no article publishing to a CMS, no way to obtain backlinks, several key features sold as add-ons, limits on keywords and prompts per plan.

Compare Serpstat with other SEO and GEO tools

Sorank is SEO and GEO software on autopilot, for Google and AI.

Do you still have questions about Serpstat and SE Ranking ?

Frequently asked questions about Serpstat

What is Serpstat?

Serpstat is an all-in-one SEO platform created in 2013 and now part of the Fractal group. It offers competitor analysis, keyword research and clustering, backlink analysis, site audits, rank tracking, local SEO, an API, an MCP integration and an LLM Brand Monitor for AI models. It targets freelancers, agencies, e-commerce and SaaS teams.

How much does Serpstat cost?

In October 2026, Serpstat costs $69 per month for Individual, $129 for Team and $499 for Agency, or $50, $100 and $410 per month billed annually. Individual and Team come with a 7-day free trial, and a limited Freemium access is available. Tailored API and data offers are quoted on request.

Does Serpstat work with ChatGPT and Claude?

Yes. From the Team plan, Serpstat offers a ChatGPT and Claude integration through MCP, and its LLM Brand Monitor shows how ChatGPT, Claude, Gemini and more than 140 other AI models talk about your brand. Sorank also has an MCP connector and adds weekly tracking of the sources the AI cite, plus article writing and publishing.

Frequently asked questions about SE Ranking

What is SE Ranking?

SE Ranking is an all-in-one SEO and GEO platform for agencies, marketing teams and small businesses. It includes rank tracking, keyword and competitor research, backlink analysis, website audits, content tools, local marketing and reporting, plus an AI search toolkit that tracks brand mentions and sources in ChatGPT, Gemini, Perplexity and Google AI Overviews.

How much does SE Ranking cost?

In October 2026, on its French site, SE Ranking Core costs €109 per month (€87.20 billed annually), Growth costs €235 per month (€188 billed annually) and Enterprise is priced on quote. Add-ons such as the Agency Pack (€59 per month, annual only) and extra AI prompts cost more. A 14-day free trial is available.

Does SE Ranking track AI visibility and offer white label?

Yes. SE Ranking tracks mentions, links and cited sources in Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, with prompts included in each plan and more through the AI Search add-on. White label reports and platform come with the Agency Pack add-on. Sorank includes weekly AI tracking in every plan and offers a white label for agencies.

THEY TRIED SORANK BEFORE YOU

Testimonials from ambitious founders

Organic growthE-commerce

0 to 10000 visitors in 5 months

Celio Fabianomonrobotlavevitre.fr
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0 to 5000 clients in 8 months

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