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Masonry SEO is how a concrete, brick or stone contractor gets found by the homeowner who spends weeks comparing pavers and stamped concrete before calling for three quotes, and by the builder hunting for a flatwork crew. Sorank takes care of the website side: it finds the questions people ask about each material and project, publishes detailed answers on your site, and tracks which contractors ChatGPT, Gemini and Claude put on their shortlist.
Your crews stay on the slab while the articles go out on autopilot.
27,113
Articles created
11,057,717
Visits from Google
18,364
Visits from AI
"Stamped concrete vs pavers", "how long does a concrete driveway last", "retaining wall block or poured concrete": a masonry job is planned, priced and compared long before the first site visit. Sorank collects these questions for every project type you build, sorts them by material and by buying intent, and turns them into a plan where each article has one clear job.
The topical cluster generator groups them around your core services.
A homeowner about to spend thousands on a driveway wants facts: base preparation, thickness, curing time, when a car can drive on it, why control joints matter. Sorank writes each article with sources, a comparison table where it helps, internal links to your service pages and a quality score before it goes live.
Every draft is built in the blog article generator, and you can add your own job photos before publishing.
Ask "who builds retaining walls near me" in ChatGPT, then in Perplexity, and you often get different contractors backed by different sources. Sorank asks your questions every month, model by model, and ranks the domains each one cites, from competitors to video channels and review sites.
Spot the rivals worth studying with competitor spy.
Whether your site runs on WordPress, Wix or Webflow, or was built by a local designer, the connection takes minutes. Sorank then reads Search Console to see which projects already bring visits, from driveways to chimney repair.
Flatwork, block walls, brick and stone veneer, steps, repointing, commercial pours: tell Sorank what you build and for whom. It drafts the questions homeowners and builders ask about each one, with volume and difficulty.
Articles go out on the days you set, including in winter when the crews slow down, so the pages are indexed by the time spring projects get planned. Each one ends with a link to your quote request form.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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Masonry SEO covers everything that helps a concrete, brick, block or stone contractor appear when someone plans a project: the Google Maps results for "concrete contractor near me", the regular results for questions like "pavers vs concrete patio", and the answers of AI assistants. It combines a complete Google Business Profile with project photos, one page per service, and articles that answer the questions asked during the weeks of planning.
Masonry often overlaps with other building trades. Our pages for construction companies, general contractors, home builders and demolition contractors cover their own searches; this one focuses on the people who pour, lay and repoint.
Homeowners decide in two stages. First they research the project: material, lifespan, rough budget, permits. Then they search for contractors near them and compare three or four profiles. Google says its local results are mainly based on relevance, distance and popularity, and its tips to improve your local ranking encourage photos and videos of your work as well as reviews. The research stage happens on your website, in articles, and that is where a contractor can stand out before the comparison starts.
Builders and general contractors look for subcontractors differently: capacity, insurance, references and past commercial jobs. A section written for them, with project types and the areas you cover, captures searches such as "commercial concrete contractor" that homeowners never type. Our guide to B2B SEO explains how to address that audience.
Because wrong advice damages walls, and both readers and AI assistants can tell a guess from expertise. Two examples. The NRMCA, the ready mixed concrete industry association, defines cold weather in its cold weather concreting sheet as more than three consecutive days with an average below 40°F, and warns that the potential strength of concrete frozen while fresh can drop by more than 50%. On old brick, the National Park Service's brief on repointing mortar joints states that new mortar should be softer or more permeable than the bricks, and no harder than the historic mortar.
An article built on facts like these shows the experience Google looks for (see E-E-A-T) and gives an assistant a precise passage to quote. Sorank writes with sources, and drafts mode lets your foreman correct a detail before anything goes live.
It depends on the model. In our construction AI citation study of 8175 answers, the leading source differs for each assistant: Wikipedia for ChatGPT at 3.44%, Trustpilot for Gemini at 2.62%, YouTube for Perplexity at 2.28%. A contractor who explains a pour or a repair on video, keeps an honest review profile and publishes reference articles on its own site covers the three habits at once.
Put real job photos on the page that describes the job, and name them as a person would. Google's image SEO guidelines recommend short descriptive file names, alt text that describes the image without stuffing keywords, and placing each image near the text it illustrates. "exposed-aggregate-driveway-before-after.jpg" beats "IMG_2041.jpg". Our guide to image SEO goes through the details.
Sorank handles the keyword plan by material and project, the articles with their sources, illustrations and internal links, publication on your site, monthly tracking of the AI answers and your Search Console data in one dashboard. Your company keeps the Google Business Profile, the reviews you ask for at the end of each job (our guide on getting more Google reviews helps), your service and town pages, and your own project photos.
Sorank plans start at $49 per month with yearly billing, or $99 paid monthly, for 20 articles a month on one site. Pro ($129 yearly, $249 monthly) brings 60 articles, and Business ($249 yearly, $499 monthly) brings 120 (compare the plans). Each plan opens with a 3-day free trial and carries a 90-day guarantee. A single driveway or wall contract usually costs the client far more than a year of the software.
Plan on several months. Articles first gather impressions in Search Console, then clicks; publishing from late fall through winter means the pages are indexed when homeowners start planning spring projects. Judge each service after a full season rather than week by week.
Yes, when the jobs are large and planned. A homeowner researching a driveway or a patio reads several pages before asking for quotes; being the contractor whose articles answered those questions puts you on the shortlist.
No. You or your web designer build the service and town pages. Sorank publishes articles that answer project and material questions, and links them to your service pages.
You do: your crew keeps the profile, its photos and the reviews. Sorank works on your website content and on the AI answers, and its guides explain how to ask for reviews after each job.
Sorank checks every month whether ChatGPT, Gemini and Claude name your company for the questions you pick, shows the sources they quote, and publishes the articles that give them accurate material to cite.
Yes. Keep the articles as drafts in your site, add your job photos with descriptive file names and alt text, then publish. Sorank adds illustrations by default.
It is the work that makes a building company visible when people search for its services or ask questions about a project: on Google Maps, in the regular results and in AI answers. For masonry, it rests on a complete profile, service pages and factual articles.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
