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AI visibility measures your site’s presence in responses returned by AI assistants. SORANK tracks a set of questions, analyses the responses and lets you compare mentions of your site, the sources used and the companies cited. Each analysis is a measurement taken at a given date, for a site, a market, a language and a set of questions. It helps you understand which topics your site appears for and guides your content strategy.

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Opening your results

  1. Select the site to track in SORANK.
  2. Open the AI Visibility space in the analyses.
  3. Review the history: it lists the dates, market, visibility, citations, competitors, prompts sent and the status of each analysis.
  4. Click View to open an analysis and see the detailed responses by assistant.
In the detail view, the Mentioned and Not mentioned filters let you distinguish responses in which your site was detected. This allows you to move from a global indicator to the individual responses that explain that result.

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What are prompts for?

A prompt is a question sent to the assistants. For example: “Which solution should I choose to manage appointments for a practice?” Prompts define what you are measuring. A question about choosing a solution and a question about the benefits of a product explore two different situations. Use topics that match your business and the questions your audience is asking. A tracked prompt is not automatically a published article. Its primary purpose is to measure the assistants’ responses. You can then use those observations to choose topics for your editorial strategy.

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Adding and editing your questions

Open Manage prompts to access the questions for the selected site. You can search for prompts, filter them, add new ones, edit them or delete them. To add questions:
  1. Click Add a prompt to open the Import prompts window.
  2. Enter a question or paste several questions, with one question per line.
  3. The counter shows how many prompts are ready to be imported.
  4. Confirm with Import prompts.
The import also accepts questions separated by commas. To keep a comma inside a question, wrap the question in double quotation marks. One question per line remains a simple way to prepare your list. Use Edit to change a prompt, then Save. To remove questions from your tracking, select them and use Delete.

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What happens to previous analyses?

Analyses retain the questions that were used when they were launched. Editing or deleting a prompt affects future analyses, not the content of historical results. Example: today you replace a general question with one focused on a specific offer. The previous analysis keeps the old question; a new analysis uses your updated selection, within the limits of your plan.

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Questions and analysed responses: why two numbers?

The same question can be submitted to several assistants. The number of expected responses equals the number of selected questions multiplied by the number of assistants queried. For example, 10 questions sent to 3 assistants represent 30 expected responses. This is neither 30 different questions nor 30 articles to generate. The number of questions and the assistants available depend on your plan.

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Refreshing or launching a new analysis

Refresh reloads the data and their status on screen. This action does not resubmit the questions to the assistants. Launching an analysis creates a new measurement using the questions selected for the site. Your space shows the limits of your plan and the next available date. The new measurement appears in the history. SORANK also has automatic scheduling of analyses for eligible sites: setup complete, valid paid subscription, active questions and the required interval between analyses elapsed. The number of tracked questions and the point at which a new analysis is permitted are two separate limits. Check the dates and history for your site to follow the analyses that have been carried out.

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Understanding the indicators

Example: a completed analysis has 30 expected responses. If your domain is detected in 9 completed responses, the visibility score is 30%. Multiple appearances within the same response do not count as multiple responses mentioning your site. A mention and a source are not the same piece of information: an assistant can talk about a company while drawing on a third-party page. Review the responses and their sources to understand what is being cited. The comparison with competitors covers the questions in this analysis. It does not represent a general ranking of all Google results or all possible assistant responses.

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Comparing your analyses over time

To understand a trend, compare results obtained for a comparable market, language and selection of questions. If you significantly change the tracked questions, the next score also measures that new set of questions. Example: adding many questions about a new activity broadens the measurement. A change in the overall score may then reflect that shift in topics, in addition to changes in the assistants’ responses.

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Moving from observations to content

Identify the questions that match your offer and the information that is useful to your audience. Then use the editorial calendar to schedule the articles you want to create. Visibility measurement and content publication are complementary: the first describes the observed responses, the second lets you develop your content. Publishing an article does not by itself trigger a new AI analysis or guarantee a citation.