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Not sure where your visitors come from or how they interact with your site? Google Analytics is Google’s free tool that lets you analyze visitor behavior and understand if they come from Google, social media, or AI.

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Create Your Google Analytics Account

  1. Search for Google Analytics on Google and click the first link.
  2. Click Sign in to Google Analytics in the top right corner, then click Start measuring.
  3. Create a new account by entering your site name, time zone, and currency.
  4. Select Small business as your business type and Internet & Telecom as your industry.
  5. Check the first four objectives, accept the terms, and connect your site by entering its URL.

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Install the Tracking Tag on Your Site

After creation, Google provides you with a tracking tag. You have two options to install it:
  • Option 1: Copy the full code and paste it in the Head Code section of your CMS (Webflow, WordPress, Shopify, etc.).
  • Option 2: Use only the Measurement ID (format: G-XXXXXXXXX) in the dedicated field of your CMS.
Publish your site, then go back to Google Analytics and click Test installation to verify the tag is working.

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Connect Google Analytics to Sorank

  1. Select your website and open Settings in the main sidebar, then Analytics and Search Console.
  2. Click on Google Analytics then Connect.
  3. Select the correct Google account and authorize access.
  4. After returning to Sorank, select the matching property if prompted.
Google Analytics is now connected to Sorank. This allows us to analyze your traffic from Google and AI (ChatGPT, Perplexity, Claude) to improve your SEO.