Athena HQ vs Semrush : which one to choose for your GEO ?
Updated :
30/11/25
Athena HQ
Semrush
Athena HQ is an AI-powered SEO platform that provides a unified view of your online presence, guiding teams to improve visibility across both generative and traditional search engines. It features AI citation tracking, cited source detection, and competitive espionage capabilities.
For organizations that need AI mention tracking alongside SEO competitor analysis, Athena HQ delivers strategic insights that bridge the gap between traditional SEO and the emerging AI search landscape.
Semrush is a comprehensive SEO and digital marketing platform built for marketers, agencies, and enterprises. It provides an extensive toolkit covering keyword research, backlink analysis, site auditing, and AI citation tracking, making it one of the most widely adopted solutions in the industry.
For teams that need robust Keyword Research, detailed SEO Competitor Spy capabilities, and thorough Audit GEO/SEO Reports, Semrush delivers a mature ecosystem with over 55 tools under one subscription. A free trial is available for new users.
Athena HQ is a brand-mention tracking software on AI platforms. It monitors mentions in real time, analyzes sentiment, and generates personalized reports to assess your brand perception.
Yes, Athena HQ has a free version with limited features. To unlock advanced options, you need to switch to a paid subscription.
You can cancel directly from your account settings. Go to the Billing section, click on 'cancel subscription', and your access will end at the next due date.
Semrush is a tool that helps users track and optimize their SEO. It offers features such as keyword tracking, backlink analysis, and site audit.
Yes, Semrush has a free version with limited features. To unlock advanced options and increase quotas, you need to switch to a paid subscription.
You can cancel your subscription directly from your account settings. Go to the Billing section, click on \"cancel the subscription\", and your access will end at the next renewal.
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