Athena HQ vs Profound which one to choose for your GEO ?
Updated :
30/11/25
Athena HQ
Profound
Athena HQ is an AI-powered SEO platform that provides a unified view of your online presence, guiding teams to improve visibility across both generative and traditional search engines. It features AI citation tracking, cited source detection, and competitive espionage capabilities.
For organizations that need AI mention tracking alongside SEO competitor analysis, Athena HQ delivers strategic insights that bridge the gap between traditional SEO and the emerging AI search landscape.
Profound is an AI visibility optimization platform that promises durable visibility on both search engines and AI assistants, turning data and signals into concrete actions. It offers AI citation tracking, AI visibility scoring, cited source detection, and SEO article generation for a balanced content and monitoring approach.
For teams looking for AI mention tracking alongside content generation, Profound provides a toolkit that bridges the gap between AI visibility monitoring and content optimization, helping brands maintain a strong presence across all search channels.
Athena HQ is a brand-mention tracking software on AI platforms. It monitors mentions in real time, analyzes sentiment, and generates personalized reports to assess your brand perception.
Yes, Athena HQ has a free version with limited features. To unlock advanced options, you need to switch to a paid subscription.
You can cancel directly from your account settings. Go to the Billing section, click on 'cancel subscription', and your access will end at the next due date.
Profound is an AI/LLM visibility tracking platform for SEO and AI. It offers features such as audits, AI content creation, backlink management and competitive intelligence through a unified cockpit.
Yes, Profound offers a free version with limited features. To access advanced options, you need to switch to a paid subscription.
You can cancel your subscription directly from your account settings. Go to the Billing section, click on 'cancel subscription', and your access ends at the next due date.
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