Qwen: Everything you need to know about Alibaba’s AI - The Complete Guide 2025

Qwen, Alibaba Cloud’s AI, combines power, multilingual capabilities, and multimodality. Discover its uses, advantages, and impact on AI.

Write by GEO expert
Thibault Besson Magdelain
Updated
5/12/2025
Qwen website
Qwen website

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Qwen is the range of artificial intelligence models developed by Alibaba Cloud, the cloud computing arm of the Chinese giant Alibaba Group. Designed to compete with models like ChatGPT or Claude, Qwen AI combines processing power, multilingualism, and multimodal capabilities to meet a wide range of needs, from consumers to enterprises. This comprehensive guide to Qwen explores its origins, how it works, its applications, its advantages, its limitations, and its strategic role in the rise of Chinese AI.

Qwen AI: a next-generation Chinese language model

Qwen (short for “Tongyi Qianwen,” meaning “a thousand questions” in Chinese) is a large language model (LLM) designed to understand and generate text, analyze images, write code, and interact in natural language.

Unlike other AIs focused exclusively on English, Qwen was designed from the outset to excel in Mandarin Chinese while delivering strong performance in English and other languages. Its architecture and training corpus make it particularly well-suited to Asian markets while remaining relevant internationally.

The history and development of Qwen

The Qwen AI project grew out of Alibaba Cloud’s desire to strengthen its AI offering in response to the rise of American and European models. Unveiled in 2023, Qwen fits into China’s national strategy to develop proprietary models and reduce dependence on Western technologies.

Alibaba quickly rolled out Qwen in several versions, including Qwen-7B and Qwen-14B, offering power levels suited to different needs. These models are available through the Tongyi Qianwen ecosystem, which also includes tools for content creation, workplace automation, and information retrieval.

How does Qwen AI work?

Qwen is built on a state-of-the-art Transformer architecture, similar to those used by GPT or Claude, but optimized for multilingual processing and long-context handling. It was pre-trained on a large corpus including textual data, computer code, and images, which enables it to operate in multimodal mode.

In addition to pretraining, Qwen benefits from supervised fine-tuning and reinforcement learning with human feedback (RLHF) to improve the relevance and fluency of its responses. Alibaba has also built in safeguards to avoid inappropriate answers and to comply with local regulations.

Use cases for Qwen

Qwen AI is designed to adapt to a wide range of applications. In professional settings, it can draft documents, analyze data, translate texts, or create code scripts. In education, it serves as a virtual tutor capable of explaining complex concepts and offering personalized exercises.

In e-commerce, a key domain for Alibaba, Qwen is used to generate optimized product descriptions, respond to customers in real time, and analyze market trends. Developers can also access Qwen Chat via API to integrate its features into their own applications.

The advantages of Qwen

One of Qwen AI’s strengths is its advanced multilingual capability, with remarkable performance in Chinese and English, which makes it particularly relevant for companies operating between China and the international market.

Its multimodal capability allows it to handle both text and images and to combine these data in its responses. Its modularity, with lightweight or powerful versions depending on needs, makes it adaptable to many environments, from smartphones to enterprise servers.

Limitations and precautions

Like all generative AI models, Qwen can produce incorrect or approximate answers, especially on highly specialized topics or on recent data it has not yet incorporated.

Moreover, as a model developed in China, it is subject to local regulations, which may entail certain topical restrictions or stricter filtering of content deemed sensitive by the authorities. For international users, this requires carefully assessing Qwen’s compliance with their use cases.

Strategic implications for Alibaba

With Qwen, Alibaba is not merely offering a chatbot: it aims to create a complete AI infrastructure to power its cloud, e-commerce, and logistics services. The integration of Qwen into Alibaba Cloud enables customer enterprises to access advanced AI capabilities directly within their professional environment.

This positions Alibaba as a serious competitor not only to OpenAI, but also to other Chinese AI giants such as Baidu (Ernie Bot) and Tencent.

Recent and future developments

In 2024 and 2025, Alibaba continued to improve Qwen AI, with more powerful models and optimization for advanced multimodality, including image recognition and generation, chart understanding, and video analysis.

Qwen’s future could include expanding its API internationally, deeper integration into collaborative work tools, and finer customization for enterprises, with bespoke models trained on their own data.

Qwen’s impact on the AI market

Qwen embodies the rise of Chinese AI on the global stage. By offering a competitive alternative to American and European models, Alibaba contributes to a more diversified market, where competition drives innovation.

For companies operating in Asia, Qwen represents a strategic opportunity to adopt a high-performing AI optimized for the local linguistic and cultural context while benefiting from Alibaba Cloud’s technological expertise.

Conclusion

Qwen AI, developed by Alibaba Cloud, is a powerful, multilingual, and multimodal language model designed to meet the needs of businesses and individuals in a world where AI is becoming an indispensable tool.

Its ability to combine technical performance, professional integration, and cultural adaptation makes it a key player in the next generation of AI. In the coming years, Qwen could play a central role in the rise of Chinese artificial intelligence worldwide.

Frequently questions asked

Is Qwen multilingual?

Yes. Qwen is designed to excel in Mandarin Chinese and delivers strong performance in English and other languages, making it relevant for Asian and international markets.

Is Qwen multimodal?

Yes. Qwen can process text and images and combine these inputs in its responses. Its pretraining covers text, code, and images, and it benefits from supervised fine-tuning and RLHF, with safeguards to prevent inappropriate content.

What practical uses does Qwen offer for businesses?

It can draft documents, analyze data, translate texts, and generate code scripts. In e-commerce, it generates product descriptions and answers customer service queries, and via the Qwen Chat API it can be integrated into business applications.

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