What is DeepSeek? Everything you need to know about the new Chinese AI tool

DeepSeek, the Chinese AI that rivals ChatGPT, stands out for its accuracy and multilingualism. Discover its uses and global impact.

Write by GEO expert
Thibault Besson Magdelain
Updated
5/12/2025
Deepseek website
Deepseek website

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DeepSeek is one of the new major players in generative artificial intelligence, developed by a Chinese company that aims to compete with global leaders like OpenAI and Anthropic. Designed to understand and generate natural language, DeepSeek presents itself as a strategic alternative to Western models, with impressive performance and integration into a rapidly expanding national tech ecosystem. This comprehensive guide to DeepSeek AI will help you understand its origins, how it works, its capabilities, its limitations, and the impact it could have on the global AI market.

DeepSeek: an ambitious new entrant in AI

DeepSeek AI is the result of work by a team of Chinese researchers and engineers specialized in large language models (LLMs – Large Language Models). Its mission is clear: to develop a conversational AI capable of competing with ChatGPT, Claude, and Gemini, while offering better compatibility with the needs and constraints of the Asian market.

The tool builds on the latest advances in natural language processing and deep learning, combined with significant computing power. DeepSeek is not designed merely as a chatbot: it integrates into broader solutions, from professional assistance to automated content creation, as well as real-time information retrieval.

History and development context

The development of DeepSeek comes in a particular geopolitical and technological context. While the United States and Europe still largely dominate the generative AI market, China is multiplying initiatives to build its own models, both for reasons of digital sovereignty and economic competitiveness.

DeepSeek was trained on a massive corpus of data including multilingual content, but with a strong presence of Mandarin and Asian languages. This gives it a clear advantage over its competitors for handling queries in these languages, while remaining effective in English and other international languages.

How does DeepSeek AI work?

Like its competitors, DeepSeek is based on a Transformer architecture, optimized to process and generate text at scale. Its training took place in two phases: pre-training on vast datasets to acquire a general understanding of language, followed by specific fine-tuning to improve the relevance and coherence of responses.

DeepSeek stands out for optimization focused on factual answer accuracy and handling long contexts. It can process large volumes of information within a single conversation, which makes it particularly useful for document analysis, report synthesis, or drafting complex content.

Uses of DeepSeek

DeepSeek AI can be used in many areas. Companies use it to automate customer service, create optimized marketing content, write reports, or analyze textual data. Developers can employ it to generate code, identify errors, and propose solutions. Researchers use it to summarize studies, translate documents, and extract key information.

For individuals, DeepSeek becomes a personal assistant capable of helping with writing articles, preparing presentations, or multilingual translation. Its reinforced understanding of Asian languages makes it a strategic tool for those seeking to enter the Chinese market or communicate with an Asian audience.

Advantages of DeepSeek

One of the main strengths of DeepSeek lies in its ability to deliver structured and detailed responses, even in technical or scientific contexts. Its specialization in multilingual processing, particularly in Mandarin, positions it as a formidable competitor in the Asia-Pacific region.

In addition, its speed of execution and optimization for factual queries make it particularly attractive for companies that need precise and verifiable information. Its integration with other digital tools and its open API allow quick adoption in existing systems.

Limitations and precautions

Like any language model, DeepSeek AI is not free of limitations. It can produce factual errors or imprecise wording, especially in fields where up-to-date knowledge is crucial. Its training, though massive, remains dependent on the data it had access to, which can introduce cultural or contextual biases.

Data confidentiality is also central. Being developed in China, DeepSeek is subject to local regulations, which may raise questions for international users regarding the management and protection of information.

Strategic and geopolitical issues

The emergence of DeepSeek is part of China's desire to reduce its technological dependence on Western models. Beyond the purely technical aspect, DeepSeek is a symbol of the global competition for leadership in artificial intelligence. It could also become a key tool for Chinese companies and institutions, integrating into local infrastructures and complying with national standards.

This dynamic creates a competitive environment that pushes the entire sector to innovate faster. Giants like OpenAI, Google, and Anthropic must now contend with new challengers capable of competing on performance and cultural adaptation.

Recent and future developments

In 2024 and 2025, DeepSeek saw significant improvements. The latest version offers better contextual understanding, higher accuracy on technical queries, and smoother handling of long conversations. Ongoing work focuses on integrating multimodality, allowing the model to process images, graphics, and videos in addition to text.

In the future, DeepSeek could broaden its scope by integrating real-time search features, voice analysis tools, and advanced customization for businesses.

The impact of DeepSeek on the global AI market

The arrival of DeepSeek AI marks a new step in the globalization of artificial intelligence. By offering a competitive alternative to Western models, it diversifies the market and opens new possibilities for users, particularly in Asia.

For companies, this means more choice, more competition, and potentially more competitive costs. For governments, the existence of multiple technological hubs reinforces the importance of strategic partnerships and appropriate regulations.

Conclusion

DeepSeek is emerging as one of the most promising next-generation AI tools. Designed to compete with market leaders, it stands out for its multilingual mastery, its ability to handle vast contexts, and its strategic positioning within the Chinese ecosystem.

For professionals, it represents an opportunity to access a high-performing assistant capable of adapting to varied environments and high demands. For individuals, it is an accessible and powerful tool for creation, research, and learning. In the coming years, DeepSeek could well play a central role in the global balance of forces in artificial intelligence.

Frequently questions asked

What is DeepSeek?

DeepSeek is a Chinese generative AI aiming to compete with ChatGPT. It is based on a Transformer architecture and stands out for its multilingualism, with strong proficiency in Mandarin. It aims for precise answers and efficient handling of large contexts for document analysis and writing.

How does DeepSeek work?

DeepSeek is trained in two phases: pre-training on massive datasets, then fine-tuning to improve relevance and coherence. It prioritizes factual accuracy and the handling of long contexts, while remaining effective on technical queries. Its integration enables automating tasks such as text analysis and content creation.

What are its limitations and prospects?

Like any model, DeepSeek can produce factual errors and exhibit biases from the training data. Data privacy and local regulations may raise questions for international users. Envisioned future developments include multimodality and real-time search to enrich interactions.

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