Scrunch AI vs Waikay : which one to choose for your GEO ?
Updated :
30/11/25
Scrunch AI
Waikay
Scrunch AI is an AI-based SEO software that transforms how teams optimize online presence. Its promise: make AI useful and accessible to evaluate, prioritize and act on content and search performance.
In a landscape where SEO results evolve quickly, Scrunch AI offers an AI-guided approach that helps understand why some pages perform and others stagnate. The tool relies on contextual analyses and AI signals to clarify priorities and reduce data noise. Professionals get lost in heterogeneous dashboards, historical data does not easily cross with AI signals, and decisions lack traceability. Scrunch AI brings these pieces of information together in a unified view and explains choices with concrete examples and measurable metrics.
3 to 5 features punctuate daily use: AI-powered content analysis to identify gaps, position tracking and share of voice to measure competitive impact, targeted optimization recommendations and operational dashboards that turn data into action. The tool also audits historical data, assesses source reliability and simulates scenarios for marketing priorities. Then it proposes a plan of action with concrete steps, owners and deadlines. Finally it facilitates integration with existing tools and provides quality controls to avoid biases. Each feature is designed to be rapidly deployable by a marketing team and to adapt to B2B or B2C needs, without requiring deep technical expertise.
Scrunch AI is not an automatic content generator and it does not replace a human editorial strategy. It does not promise instant miracles and does not substitute for an SEO team. It is an analytical assistant that reveals opportunities and clarifies decisions, while remaining transparent about the limits of data and models. It does not collect sensitive data without consent and respects compliance and security frameworks that guide businesses.
By bringing together data, context and usage scenarios, Scrunch AI provides a coherent view of online presence in AI-powered searches. The objective is to quickly align actions with real issues, without sacrificing the rigor and traceability needed for marketing governance. For leaders, this means better prioritization and demonstration of the impact of investments on performance.
Waikay is an AI-powered SEO software that transforms how your brand is seen and found online. It aggregates analysis, action plan and content monitoring to optimize your visibility and limit misinformation risks. This promise rests on reliable AI and data under control.
Today's SEO is overwhelmed by scattered data and contradictory information. Teams lack visibility into what AI engines really know about their brand, and action plans often remain abstract. Waikay brings these elements together and turns analysis into concrete action. Indicators mix: search volumes, page quality, link authority, and results remain difficult to interpret without a unified framework.
Visibility tracking by prompts to measure the impact of each AI query on your brand, Brand AI Score which evaluates reliability and thematic sharing, Fact-checking which detects errors and factual gaps, GEO Plans which turn insights into concrete actions, and Competitive benchmarking to place your performance. Onboarding is rapid and reports adapt to your language and sector, with privacy controls and permissions tailored for teams.
Waikay is not a content-generation tool nor a general marketing solution. This is not a simple data aggregator without context. It is a platform specialized in AI-driven SEO optimization, focused on clarity of insights and measurable action. It does not replace human expertise but complements it, by providing frameworks and benchmarks to prioritize actions and verify results.
In summary, Waikay helps executives and marketing managers understand what AI knows about their brand and influence their positioning on AI engines. The goal is a more transparent vision, actionable plans and better resilience to fluctuations in the digital landscape. An exploratory test can be considered to evaluate the tool without commitment. What matters is the traceability of actions and the ability to quickly recalibrate priorities. The reports are designed to be understood by an executive committee and to guide quarterly decisions. Data security is a priority and access is role-based managed.
Scrunch AI is a software for AI mention tracking and analyzing your brand's visibility in AI-generated responses. It offers features such as real-time mentions tracking, sentiment analysis, and customizable reports.
Yes, Scrunch AI offers a free version with limited features. To unlock advanced options and more comprehensive analysis, you need to switch to a paid subscription.
You can cancel your Scrunch AI subscription directly from your account settings. Go to the Billing section, click on 'cancel subscription', and your access will end at the next billing date.
Waikay is a tool that helps users track AI mentions of their brand and analyze the sentiment of the mentions. It offers features such as real-time monitoring of mentions, sentiment analysis, and personalized reports.
Yes, Waikay has a free version with limited features. To unlock the advanced options, you need to switch to a paid subscription.
You can cancel your subscription directly from your account settings. Go to the Billing section, click on “cancel subscription”, and your access will end at the next renewal date.
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