Profound vs Waikay : which one to choose for your GEO ?
Updated :
30/11/25
Profound
Waikay
Profound is an AI-powered SEO software that promises durable visibility on search engines and AI assistants. It turns data and signals into concrete actions to optimize your content and your architecture. Discover how Profound can transform your SEO planning and execution.
Profound centralizes SEO and AI analysis to provide a unique view of the potential of each page. Currently, SEO suffers from a lack of traceability between AI signals and organic results, and teams end up with disjointed workflows. Profound brings these signals together on a single platform and provides actionable indicators to prioritize optimizations and tests. This approach ensures clear and measurable prioritization. It reduces back-and-forth between teams and accelerates optimization cycles. The interface guides teams step by step, prioritizing readability and traceability.
Profound offers a set of key features that revolve around a mastered AI workflow: Workflows to generate and publish optimized content in minutes, Answer Engine Insights to track what AI says about your brand, Conversation Explorer to understand users' real questions, Agent Analytics to see how AI crawlers interpret your pages, and Shopping to optimize product sheets in ChatGPT Shopping. These capabilities fit into a pragmatic approach, focused on measurable results. You can test concrete scenarios via a structured demonstration.
Profound is not merely a SEO reporting tool nor a general marketing platform; it is not an isolated recommendations system either. It is an orchestration platform that places AI at the heart of the process and remains compatible with your workflows and existing data. This positioning is designed for marketing and product teams who want consistency between data, content and results.
In short, Profound combines AI visibility, content control and technical architecture to support a durable acquisition strategy. You benefit from clear indicators, a collaborative framework and continuous learning that adapts to your objectives and your sector, without compromising on compliance and security. It is a lever to orchestrate internal efforts, measure gains and drive sustainable growth. This set enables prudent investment and ROI evaluation. This approach promotes alignment between teams, data and results, while remaining respectful of constraints. It invites rapid and measurable iterations in your organization.
Waikay is an AI-powered SEO software that transforms how your brand is seen and found online. It aggregates analysis, action plan and content monitoring to optimize your visibility and limit misinformation risks. This promise rests on reliable AI and data under control.
Today's SEO is overwhelmed by scattered data and contradictory information. Teams lack visibility into what AI engines really know about their brand, and action plans often remain abstract. Waikay brings these elements together and turns analysis into concrete action. Indicators mix: search volumes, page quality, link authority, and results remain difficult to interpret without a unified framework.
Visibility tracking by prompts to measure the impact of each AI query on your brand, Brand AI Score which evaluates reliability and thematic sharing, Fact-checking which detects errors and factual gaps, GEO Plans which turn insights into concrete actions, and Competitive benchmarking to place your performance. Onboarding is rapid and reports adapt to your language and sector, with privacy controls and permissions tailored for teams.
Waikay is not a content-generation tool nor a general marketing solution. This is not a simple data aggregator without context. It is a platform specialized in AI-driven SEO optimization, focused on clarity of insights and measurable action. It does not replace human expertise but complements it, by providing frameworks and benchmarks to prioritize actions and verify results.
In summary, Waikay helps executives and marketing managers understand what AI knows about their brand and influence their positioning on AI engines. The goal is a more transparent vision, actionable plans and better resilience to fluctuations in the digital landscape. An exploratory test can be considered to evaluate the tool without commitment. What matters is the traceability of actions and the ability to quickly recalibrate priorities. The reports are designed to be understood by an executive committee and to guide quarterly decisions. Data security is a priority and access is role-based managed.
Profound is an AI/LLM visibility tracking platform for SEO and AI. It offers features such as audits, AI content creation, backlink management and competitive intelligence through a unified cockpit.
Yes, Profound offers a free version with limited features. To access advanced options, you need to switch to a paid subscription.
You can cancel your subscription directly from your account settings. Go to the Billing section, click on 'cancel subscription', and your access ends at the next due date.
Waikay is a tool that helps users track AI mentions of their brand and analyze the sentiment of the mentions. It offers features such as real-time monitoring of mentions, sentiment analysis, and personalized reports.
Yes, Waikay has a free version with limited features. To unlock the advanced options, you need to switch to a paid subscription.
You can cancel your subscription directly from your account settings. Go to the Billing section, click on “cancel subscription”, and your access will end at the next renewal date.
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