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Outranking is an AI-assisted SEO writing and optimization tool from outranking LLC, used by content strategists, SEO agencies and in-house content teams. It scores content in real time on more than 10 on-page factors using Google NLP and GPT-4, optimizes missing keywords automatically, builds SEO briefs and outlines, writes first drafts with brand style guides, checks plagiarism, adds internal links automatically from a crawl of your site and Search Console data, and clusters up to 100K keywords from live SERP data with the Strategist add-on.
Outranking offers Starter, SEO Writer and SEO Wizard plans, Enterprise on request and add-ons such as AI credit packs and the Strategist module. See the Outranking website for current pricing. A trial is available.
Pros: detailed content scoring, briefs and drafts in one editor, automatic internal linking, keyword clustering, workflows for teams. Cons: a fixed number of SEO documents per plan, no automatic publishing, no rank or AI visibility tracking, no backlinks.
Surfer (SurferSEO), now branded Positive Surfer, has moved from content optimization to what it calls an AI Visibility Platform for marketing teams, SEO specialists and agencies. Its AI Tracker shows how ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode talk about your brand, with a visibility score, mention gaps, sentiment and competitor share of voice. The Content Editor, AI writing assistant, Topical Map, content audit with ranking drop alerts and a beta MCP server cover the work on the page. Prices are in US dollars: Discovery at $59 per month, AI Search Analytics at $95 and Standard at $119, or $49, $82 and $99 per month billed yearly. Pro costs $219 ($182 yearly), Peace of Mind $359 ($299 yearly) and Enterprise is priced on request.
Pros: mature Content Editor, AI tracking on five AI surfaces, Topical Map, MCP and API access, large community and academy. Cons: AI prompts tracked only from AI Search Analytics or Pro upward (25 weekly prompts on ChatGPT only with Standard), no automatic publishing, no backlinks, white label only on Enterprise.
Outranking is an AI-assisted SEO writing and optimization tool. It scores content in real time, builds SEO briefs and outlines, writes first drafts with brand style guides, checks plagiarism, adds internal links automatically and clusters keywords from live SERP data. It is used by content strategists, SEO agencies and content teams.
Outranking offers three plans: Starter (4 SEO documents per month), SEO Writer (15 documents) and SEO Wizard (30 documents), plus Enterprise on request. Add-ons are sold separately: AI credit packs and the Strategist module for keyword clustering. See the Outranking website for current pricing.
Its website mentions WordPress linking and content workflows, but it does not show automatic publishing of articles to a CMS: drafts are optimized in the editor and finalized by your team. Sorank writes, illustrates and publishes articles directly on more than 10 CMS, including WordPress, Shopify and Webflow.
Surfer (SurferSEO), now branded Positive Surfer, is an AI visibility and content optimization platform. It tracks how ChatGPT, Perplexity, Gemini and Google AI features mention your brand, and helps you write and refresh pages with its Content Editor, Topical Map and content audit.
Discovery costs $59 per month, AI Search Analytics $95 and Standard $119, or $49, $82 and $99 per month billed yearly. Pro costs $219 ($182 yearly) and Peace of Mind $359 ($299 yearly), while Enterprise is priced on request. The prices are the same amounts in euros for visitors in Europe.
Yes. Surfer's AI Tracker follows prompts on ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, with a visibility score, mention gaps and competitor share of voice. Standard tracks 25 prompts weekly on ChatGPT only, while AI Search Analytics and Pro track 50 prompts daily on all models.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant
