Is DealerDeTemps worth it for your backlinks? Check their features now !

For a business, DealerDeTemps only makes sense if you already publish. The model asks you to host articles on your own site, so if you have no blog and no editorial capacity, there is nothing to trade and a purchase platform will serve you better.

If you do publish regularly, the arithmetic is attractive: you are paying with space you already own rather than with budget. That suits a company with an established site and a small cash budget for SEO.

Two cautions. You cannot see the partner sites before joining, so you are committing without knowing the inventory. And every article you host points somewhere, which affects how your own domain reads. Set a monthly cap on what you accept and stick to it.

For an agency, DealerDeTemps is a niche tool rather than a core supplier. It fits clients who already run content-producing sites and are willing to host third-party articles, which in practice is a minority of any roster.

Where it works, it works well on cost, since the client pays in inventory rather than in budget. Where it does not work, it is a non-starter: a client with a five-page brochure site has nothing to exchange.

Be explicit with clients about the reciprocity. You are placing outbound links from their domain as the price of the inbound ones, and that is a decision they should make knowingly. Document both sides in your reporting, because a profile built on exchange has a recognisable shape and you want the record ready before anyone asks about it.

DealerDeTemps is built around publishers, since the model only works if sites make space available. If you own a French site with a real audience, you are the supply side of this marketplace and you hold the leverage.

Use it. Decide what topics you accept, how many outbound links an article may carry, and how many paid or exchanged pieces you publish per month. A site that accepts everything loses the standing that made it worth exchanging with in the first place.

The specific thing to watch here, which does not apply on a straight purchase platform, is that you are giving a link every time you get one. Track both directions. If the sites you link out to drift away from your topic, the exchange has stopped being worth it, whatever you are receiving.

What DealerDeTemps is

DealerDeTemps is a French platform launched in 2020 that works on a model few of its competitors use. Instead of buying a placement outright, you publish articles on your own site and receive links on partner sites in return. The link goes both ways: articles are published on your site and on partner sites.

That single design choice changes everything about who the platform suits. You need a site worth publishing on before you can get anything out of it, which excludes anyone starting from nothing but rewards anyone who already runs a domain with some standing.

Exchange rather than purchase

An exchange model has one genuine advantage: you pay in effort and inventory rather than in cash, so the marginal cost of a link is the space on your own site plus the time to accept an article.

It also carries a specific risk that a purchase does not. Every link you receive is matched by a link you give, and the pages you host affect your own domain. Hosting badly matched articles in volume, with optimised anchors pointing out, changes your editorial profile as surely as it changes theirs. The discipline that protects you is the same one that protects any publisher: cap what you accept, keep it topically close, and refuse anything that does not fit.

The offers

Pricing is not published, and the catalogue of partner sites is not visible before you join. That is a real limitation compared with a marketplace such as Rocketlinks, where you screen the inventory before committing anything.

Sites cover blogs, media, forums, niche and generalist categories, in French.

How it works

You register, make your site available to host articles, and receive placements on partner sites in exchange. The mechanics beyond that are visible only from inside the platform.

Guarantees, limits and what to watch

Three points. Partner sites are not visible before you commit, so you are accepting the model before you can judge the inventory. The platform holds no Trustpilot rating, so there is no external signal to lean on. And the inventory is French-only.

The structural thing to watch is reciprocity itself. A profile built largely on exchanged links has a recognisable shape, because the same domains appear on both sides. Keep exchange as one source among several rather than as the whole strategy, and mix it with placements bought where no reciprocal link is involved.

DealerDeTemps: review, how this French link exchange platform works

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Everything you need to know about this backlink platform!

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About Author

Thibault Besson-Magdelain

What DealerDeTemps is

Exchange rather than purchase

The offers

How it works

Guarantees, limits and what to watch

How does DealerDeTemps actually work?

How much does it cost?

What is the risk with a link exchange model?

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