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How Access Cosmetique used Sorank to structure its SEO and attract a qualified audience to its online cosmetics program.
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Online Course
website
on
Webflow
Access Cosmetique runs an online training program dedicated to cosmetics entrepreneurs. The challenge: turn a site with almost no visibility into a reliable, long-term organic acquisition channel, independent from paid campaigns.
At the start of the project, the site was generating almost no organic traffic. Acquisition relied entirely on social media and paid ads, with a high cost per lead and very little visibility on the strategic queries of the cosmetics and online education niches.
The team used Sorank to audit the site, prioritize SEO tasks and identify the highest potential keywords. A content plan was structured around the most relevant search intents, combined with on-page optimization (titles, tags, internal linking) and monitoring of AI visibility via the GEO Leaderboard.
Within a few months, Access Cosmetique built a solid base of qualified organic traffic and started ranking on its target queries. Pillar pages now rank on transactional intents, and acquisition cost has dropped thanks to this new independent channel.
Building an organic acquisition channel without depending solely on ads and social media.
Through a full audit, a prioritized content strategy and SEO + GEO tracking in a single tool.
A significant increase in qualified organic traffic and rankings on strategic queries.
See how businesses like yours multiplied their organic traffic in months with Sorank.
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