Data study of 301025 AI answers: how often Amazon is cited by ChatGPT, Gemini, Perplexity, Claude and Grok, month by month over 13 months.
Amazon is cited in 1.12% of measured answers over the last three months, which places it fifth of the platforms tracked. It is cited by all five models, most often by Grok at 3.03% and least often by Perplexity at 0.4%.
Amazon is cited by all five models, with a strong bias towards the model that leans on marketplaces and communities.
A citation rate of 2% means the source was cited twice for every 100 measured answers. Rates are computed per model against the number of answers of that model, so a model with a smaller sample never distorts a column. A source cited several times inside one answer is counted once per company block, which keeps a single verbose answer from dominating a month.
The gap between the model that cites Amazon most and the one that cites it least is 2.63 points. That spread, not the average, is what should decide a budget: the same work returns most on Grok and least on Perplexity. Across all tracked platforms, Amazon ranks fifth.
Over the 13 months measured, Amazon moved from 2% in August 2025 to 0.87% in August 2026, with a peak of 2.75% in October 2025. Averaged over the first three months against the last three, the movement is minus 1.48 points.
For anyone selling physical products, the marketplace listing is not only a sales channel, it is a source the models read when they compare products. The citation pattern follows commercial intent: it rises where the question is about buying something and falls where the question is about choosing a supplier. The listing content, the specification block and the review section are all part of what gets summarised, which makes marketplace hygiene a visibility issue and not only a merchandising one.
Every number on this page comes from the public Sorank dataset. The underlying figures, the monthly detail and the filters are available here:
Open the source data on data.sorank.com
Data updated on 2026-08-26.
This study is free to quote, in an article, a deck or a report. Please cite the source and the measurement period, because the numbers move every month.
Sorank (2026). Amazon AI Citation Study: Does Amazon Get You Cited by the AIs. Sorank GEO studies, measured on 301025 AI answers collected between August 2025 and August 2026. Available at https://www.sorank.com/data/amazon-ai-citation-study
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Amazon is cited by all five models measured. Grok cites it most, in 3.03% of its answers, and Perplexity least, in 0.4%. The full model by model breakdown is on this page.
On 301025 answers from five AI, collected between August 2025 and August 2026, with every cited source extracted and normalised. The citation rate is the number of citations per 100 measured answers. The public dataset is on data.sorank.com.
It competes for the same slot. In practice the marketplace page often wins on commercial questions, which is why the recommendation is to keep your own product page richer and more specific rather than to leave the marketplace.
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