Peripl vs Waikay : which one to choose for your GEO ?
Updated :
30/11/25
Peripl
Waikay
Peripl is an AI-powered SEO software that helps you understand and optimize traffic generated by AI platforms. Its promise: turning complex data into concrete actions to increase quality AI traffic. Discover how Peripl can illuminate your SEO.
Traffic from AI platforms evolves rapidly and often escapes traditional SEO methods. Without visibility into sources, content, and the most affected pages, teams struggle to prioritize optimizations. Peripl enables you to track these visitors in real time and turn analysis into concrete actions. Many sites remain blind to these AI signals and prioritizations remain based on assumptions. With Peripl, you have a consolidated view and clear indicators to guide your decisions. This allows you to align your efforts with real AI signals. You save time by avoiding scattered reports and unverifiable assumptions.
Real-time tracking of visitors from AI (ChatGPT, Perplexity, Gemini); source analysis and the most recommended pages; ultra-simple integration with a single line of code; custom alerts to come and exportable reports to share insights; and a consolidated view to steer content. The monitoring adapts to your goals, whether you seek to increase impressions, clicks, or conversions. This orientation helps you prioritize points to optimize and measure the impact of adjustments.
Peripl is not a marketing automation tool nor a crawling spider. It does not replace your current tactics and does not seek to circumvent search engine rules. It is an observation and optimization tool, AI-powered, to illuminate editorial and technical decisions. This precision helps you avoid misinterpretations and misleading promises. Installation is done in one line of code and does not affect performance. It is simple to deploy and does not require significant network resources and it adapts to your processes.
In summary, Peripl provides a clear view of AI traffic and optimization opportunities. By relying on accessible data and relevant indicators, it helps marketing leaders prioritize actions and improve SEO performance without unnecessary complexity. This framework also enables your teams to gain autonomy and reduce validation cycles. It is possible to test deployment in a test environment to assess the impact. In short, Peripl turns AI traffic observation into measurable and actionable strategic choices.
Waikay is an AI-powered SEO software that transforms how your brand is seen and found online. It aggregates analysis, action plan and content monitoring to optimize your visibility and limit misinformation risks. This promise rests on reliable AI and data under control.
Today's SEO is overwhelmed by scattered data and contradictory information. Teams lack visibility into what AI engines really know about their brand, and action plans often remain abstract. Waikay brings these elements together and turns analysis into concrete action. Indicators mix: search volumes, page quality, link authority, and results remain difficult to interpret without a unified framework.
Visibility tracking by prompts to measure the impact of each AI query on your brand, Brand AI Score which evaluates reliability and thematic sharing, Fact-checking which detects errors and factual gaps, GEO Plans which turn insights into concrete actions, and Competitive benchmarking to place your performance. Onboarding is rapid and reports adapt to your language and sector, with privacy controls and permissions tailored for teams.
Waikay is not a content-generation tool nor a general marketing solution. This is not a simple data aggregator without context. It is a platform specialized in AI-driven SEO optimization, focused on clarity of insights and measurable action. It does not replace human expertise but complements it, by providing frameworks and benchmarks to prioritize actions and verify results.
In summary, Waikay helps executives and marketing managers understand what AI knows about their brand and influence their positioning on AI engines. The goal is a more transparent vision, actionable plans and better resilience to fluctuations in the digital landscape. An exploratory test can be considered to evaluate the tool without commitment. What matters is the traceability of actions and the ability to quickly recalibrate priorities. The reports are designed to be understood by an executive committee and to guide quarterly decisions. Data security is a priority and access is role-based managed.
Peripl is a tool that helps users track AI mentions and optimize their SEO. It offers features such as real-time mention tracking, visibility analysis for generative AIs, and automated reports.
Yes, Peripl has a free version with limited features. To unlock advanced options, you need to switch to a paid subscription.
You can cancel your subscription directly from your account settings. Go to the Billing section, click 'cancel subscription', and your access will end at the next renewal date.
Waikay is a tool that helps users track AI mentions of their brand and analyze the sentiment of the mentions. It offers features such as real-time monitoring of mentions, sentiment analysis, and personalized reports.
Yes, Waikay has a free version with limited features. To unlock the advanced options, you need to switch to a paid subscription.
You can cancel your subscription directly from your account settings. Go to the Billing section, click on “cancel subscription”, and your access will end at the next renewal date.
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