What PressWhizz is
PressWhizz is a link building marketplace whose development began in early 2023 and which launched publicly in September 2024. It offers a catalogue announced at 100000 sites, with three placement formats: guest posts, link insertions into existing content, and thematic placements.
What makes it worth reading about is not the catalogue. It is that PressWhizz published an analysis of its own transaction data, and in doing so produced the most useful pricing benchmark available on this market.
The only real price data on this market
The platform analysed nearly 23000 actual link placements from its marketplace, representing 3.66M$ of spend, and published what it found.
The headline numbers deserve to be memorised by anyone buying links. The median price of a placement is $112. The average is $161, and the gap between the two matters: the average is pulled upward by premium placements, so the median is the better guide to what a normal link costs. Guest posts account for close to 64% of all placements at an average of $164. The most expensive niches are casino, sports and finance.
Use this as your benchmark everywhere, not only here. When an agency quotes $100 per link, you now know that sits just below the median. When another quotes $500 to $1000, you know that is the premium end and you should ask what justifies it. Very few suppliers on this market will hand you the numbers to negotiate against them, and publishing them is genuinely to PressWhizz's credit.
The offers and the pricing
- Guest posts: the most common format, averaging $164 across the platform's own data.
- Link insertions, or niche edits: a link added to a page that already exists, inheriting its accumulated authority.
- Thematic placements: matched to your subject area.
Individual prices are set per site and visible in the catalogue before you order.
How it works
You register, filter the 100000-site catalogue, choose a format and order. Sites are visible before purchase throughout.
Guarantees, limits and what to watch
Two strengths beyond the data: sites are visible before purchase, and the three formats let you build a more varied profile than guest posts alone.
Three limits. The platform launched publicly in September 2024, so its track record is short and it carries no Trustpilot rating. There is no API and no affiliate programme. And a catalogue of 100000 sites is a filtering problem before it is an asset, so apply written screening criteria rather than trusting a sort order.
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