PaperClub: review, pricing and how this link building platform works

What PaperClub is

PaperClub is a link building marketplace launched in 2020, covering French, English, Spanish, Italian and German. Five languages from one account puts it among the widest European coverage in this comparison, alongside Getfluence.

It publishes separate terms for advertisers and for publishers, which sounds administrative and is actually a good sign: a platform that has written down what it owes site owners is generally a more predictable counterparty than one that has not.

Multi-level link building, and what that means

PaperClub markets multi-level link building strategies, which is worth explaining because the phrase is used loosely across this market.

The idea is that links are built not only towards your site but towards the pages that link to you, so that the pages carrying your links have authority of their own. Done well it strengthens placements that would otherwise sit on thin pages. Done mechanically it is a way to sell twice as many links for the same objective.

The question to ask is specific: are the second-level links going to pages that genuinely benefit from them, or is the tier being built for its own sake? Ask for the reasoning behind each layer before buying it.

The offers and the pricing

Pricing is not published and is set per site, visible in the catalogue once you have registered.

Placement is in a dedicated article, on inventory spanning blogs, media, forums, niche sites, generalist sites and networks across the five languages.

How it works

You register, filter the catalogue by language and topic, and order with your target page and anchor. Sites are visible before purchase, so you select the domains yourself.

Guarantees, limits and what to watch

Three strengths. Sites are visible before purchase. Five-language coverage serves most of Western Europe from one account. And the platform has operated since 2020 with a client base that includes established brands and agencies.

Three limits. There is no API and no affiliate programme. Pricing is not published, so comparison requires an account. And a five-language catalogue rarely holds equal depth in all five, so filter for your actual market and count what comes back before planning around it.