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For a business selling across several European markets, PaperClub covers five languages from one account, which removes the overhead of a supplier per country.

Check the depth in your specific market before planning around it. Five listed languages rarely means five equally deep catalogues, and the market where you need results is the one to filter for and count.

On the multi-level offer, ask what each layer is for. Building links towards the pages that link to you can genuinely strengthen a placement, and it can also be a way to double the order for the same objective. The answer depends on whether those second-level pages actually need the authority.

For an agency, PaperClub consolidates a European roster into one account: French, English, Spanish, Italian and German clients from a single supplier relationship and a single invoice.

The visible catalogue is the operational advantage, letting you screen domains against your own criteria and show clients what they are paying for before the order goes in.

Two things to manage. There is no API, so volume ordering is manual time absorbed into the retainer. And if you sell multi-level campaigns, be explicit with clients about what the second tier does, because it is the part of a link building invoice that is hardest to justify after the fact if nobody explained it upfront.

PaperClub publishes dedicated terms and conditions for publishers, which is a better starting point than the informal arrangements several competitors offer. Read them before you list, because knowing what the platform commits to is worth more than a marginally better rate.

Five-language coverage means the advertiser pool reaching you extends beyond your own market, which is an advantage if your site has any international audience at all.

Set your terms as usual: topics accepted, a cap on outbound links per article, a monthly ceiling on sponsored content, and a rate anchored to real traffic. If the platform proposes multi-level campaigns that involve links pointing at articles on your site, treat those as a separate decision with their own price.

What PaperClub is

PaperClub is a link building marketplace launched in 2020, covering French, English, Spanish, Italian and German. Five languages from one account puts it among the widest European coverage in this comparison, alongside Getfluence.

It publishes separate terms for advertisers and for publishers, which sounds administrative and is actually a good sign: a platform that has written down what it owes site owners is generally a more predictable counterparty than one that has not.

Multi-level link building, and what that means

PaperClub markets multi-level link building strategies, which is worth explaining because the phrase is used loosely across this market.

The idea is that links are built not only towards your site but towards the pages that link to you, so that the pages carrying your links have authority of their own. Done well it strengthens placements that would otherwise sit on thin pages. Done mechanically it is a way to sell twice as many links for the same objective.

The question to ask is specific: are the second-level links going to pages that genuinely benefit from them, or is the tier being built for its own sake? Ask for the reasoning behind each layer before buying it.

The offers and the pricing

Pricing is not published and is set per site, visible in the catalogue once you have registered.

Placement is in a dedicated article, on inventory spanning blogs, media, forums, niche sites, generalist sites and networks across the five languages.

How it works

You register, filter the catalogue by language and topic, and order with your target page and anchor. Sites are visible before purchase, so you select the domains yourself.

Guarantees, limits and what to watch

Three strengths. Sites are visible before purchase. Five-language coverage serves most of Western Europe from one account. And the platform has operated since 2020 with a client base that includes established brands and agencies.

Three limits. There is no API and no affiliate programme. Pricing is not published, so comparison requires an account. And a five-language catalogue rarely holds equal depth in all five, so filter for your actual market and count what comes back before planning around it.

PaperClub: review, pricing and how this link building platform works

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Thibault Besson-Magdelain

What PaperClub is

Multi-level link building, and what that means

The offers and the pricing

How it works

Guarantees, limits and what to watch

How much does a link on PaperClub cost?

What is multi-level link building?

Which markets does PaperClub cover?

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