What Linkuma is
Linkuma is a French link building platform launched in 2022. Its model sets it apart from most of its competitors: instead of connecting advertisers with independent publishers, it relies on a network of sites it controls itself, announced at more than 45000 sites across a dozen sectors. It writes the articles, publishes them, and sets the terms. Only the Marketplace offer lists sites owned by third parties.
That short circuit is what explains the pricing. The entry tier starts at 7€ excluding tax with a 600-word article included, where the entry level on a classic marketplace sits closer to 50€ - 100€. No subscription, no minimum order.
Proprietary network or PBN, the question that matters
A network of sites owned and controlled by the party selling the links matches the definition of a PBN (private blog network). Linkuma presents that model as a guarantee of control: a member of the team reviews every order, and the platform decides what gets published and for how long. That is accurate. It does not change the nature of the network.
In practice it means two things. First, the links come from sites created to carry links rather than from media outlets that live off their audience, so their value depends entirely on how well the network is maintained. Second, the footprint is shared, since thousands of other customers publish on the same sites. At 7€ a link, that is the accepted trade-off.
If what you need is a placement on a press title or a major outlet, the catalogue does not offer it.
The offers and the pricing
Six link formats, plus three citation formats. Article length increases with each tier.
- Starter, 7€: 600-word article minimum on generalist sites, URL or generic anchor.
- Linkuma, 10€: 800-word article on topical sites, custom anchors, minimum 20 referring domains and 5 Trust Flow.
- Boost, 30€: 1000-word article, minimum 60 referring domains and 10 Trust Flow.
- Marketplace, variable price: third-party sites, 1000 words, minimum 90 referring domains and 15 Trust Flow. French only.
- Homepage, 89€ per year or 149€ for two years: homepage link, 5 links maximum per site, automatic renewal.
- Forum, 25€: link on topical forums, announced as guaranteed for two years.
Two add-ons can be ordered separately: an editorial brief at 5€ and semantic optimisation at 10€.
The citation formats target visibility in AI answers as much as in Google. You are no longer buying an article, you are buying a mention. Expect 15€ per unit on the Linkuma tier and 35€ on Boost, with free units from ten orders upward, which works out to a real discount of 9% to 14% depending on volume.
How it works
On your own, you create an account, filter the catalogue by topic and authority, then order by specifying the anchor and the target page. Linkuma writes, publishes, and the article is live within one to three days.
The platform also offers to run the campaign for you at no announced extra cost, with no minimum and no commitment: site analysis, strategy, publication, then adjustment based on results. For a small business with no in-house skills, that is the most useful part of the offer, since the choice of target pages and the balance of anchors weigh more on the outcome than the price of a link.
Guarantees, limits and what to watch
Indexing entitles you to a replacement. If the link is not present in Google after 21 days, a new article is published on another site in the network. The replacement is granted once, and your link moves to a different site.
Credits bought on the platform are non-refundable and stay valid for two years. The Homepage offer renews automatically, so treat it like any subscription.
Three limits to know before ordering: no major media or press titles in the catalogue, a Marketplace restricted to French while the rest of the catalogue covers five languages, and a network footprint shared with every other customer. A low price invites volume, and thirty links ordered on the same day to the same page look like nothing natural, whichever provider you use. Spread links across your sales pages and articles, vary anchor wording, and stagger orders over several weeks.
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