What LinksThatRank is
LinksThatRank is an English-language link building service founded in 2019 by Matthew Woodward, a long-standing figure in the SEO industry. It announces 20000 global customers and a 4.9 out of 5 client rating, and it sits at the premium end of this comparison on price.
Two credentials set it apart from almost everything else here. It holds ISO 27001 certification for information security, and it has Google Partner Premier status. Neither says anything directly about link quality, but both indicate a company operating with a level of formality rare on this market.
The blacklist, and what it tells you
The most revealing thing LinksThatRank publishes is not its pricing but its blacklist: a public list of sites it refuses to place links on.
That is worth more than most quality claims. Any provider can say it vets inventory. Publishing what it rejects, and standing behind that list where competitors can read it, is a commitment that costs something. It also gives you a free resource: if you buy links elsewhere, checking a proposed domain against a published blacklist takes seconds.
The service range follows the same logic of specificity. Alongside standard placements it sells listicle inclusions, link inserts into existing content, and dedicated handling for regulated sectors such as casino, where ordinary suppliers either refuse or overcharge without saying so.
The offers and the pricing
Pricing is quoted rather than published as a flat rate, and it sits at the top of this market. This is not a platform for buying volume at a low unit cost, and it does not pretend to be.
Agency discounts are available, which matters if you resell.
Services span standard link building, listicle placements, link inserts into existing content, and sector-specific handling for regulated niches.
How it works
You brief the service on your target pages and objectives, and the team runs prospecting, negotiation, writing and publication. Sites are shown to you as part of the process rather than delivered as a surprise.
Guarantees, limits and what to watch
The recognition is real: named best link building platform by Search Engine Journal in 2023 and a top SEO tool by G2 Crowd in 2022. Combined with ISO 27001 and Google Partner Premier status, that is an unusually strong set of external signals.
Two limits. The inventory is English-language, so French, Spanish or German campaigns need a different supplier such as Rocketlinks or Linkbroker. And the price point excludes small budgets entirely: at this end of the market you are buying a handful of placements a year, not a monthly volume.
There is no API and no affiliate programme.
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