Bazoom: review, pricing and how this link building platform works

What Bazoom is

Bazoom is a full-service link building platform launched in 2019 that connects advertisers with what it announces as more than 80000 media outlets. It combines two things most platforms keep separate: an integrated marketplace you order from yourself, and managed publications where a client manager runs the campaign for you.

The commercial framing is unusually clear for this market. There is no registration fee, no subscription requirement, and no minimum spend, though the platform says its services suit budgets of $100 or more per order.

A catalogue of 80000, and what to do with it

A number that size is a filtering problem before it is an advantage. No campaign needs 80000 sites; it needs the twenty that fit its market and topic. The value of a catalogue this wide is that the twenty probably exist inside it, in most languages and most verticals.

So use the filters hard. Screen on real traffic and topical fit rather than on authority scores alone, and check how many paid articles a domain already hosts. A large catalogue rewards buyers who select carefully and punishes those who order from the top of the list.

The offers and the pricing

• Pay as you go, $0 subscription: no registration fee, no minimum spend, order placement by placement.
• Pro, $49 per month: a platform fee tier for regular buyers.
• Managed publications: a client manager runs the campaign, with support announced as available at any hour.

Individual placements are priced per site in the marketplace, and the platform advises that orders below $100 are not where it performs best.

How it works

Either you use the marketplace yourself, filter, and order, or you hand the campaign to a client manager and approve the plan. The second route is what makes Bazoom usable by a business with no in-house SEO skills, and it is the difference from a pure marketplace like Publisuites.

Guarantees, limits and what to watch

Sites are visible before purchase, which is the guarantee that matters most. There is no API and no affiliate programme.

Two things to watch. A catalogue counted in tens of thousands of outlets always contains inventory of very uneven quality, so your selection discipline is what determines the result. And the $100 per order guidance is a real signal: below it you are buying from the cheapest end of a catalogue that has much better in it.