With the rise of conversational agents like ChatGPT, Perplexity, Gemini, or Copilot, your visibility no longer depends solely on Google. These artificial intelligences increasingly influence internet users’ decisions by recommending websites in their answers.

But one question remains:
Is your site mentioned by these AIs?

In this article, we explain step by step how to measure visits coming from artificial intelligences using Google Analytics, and why it’s a key lever in your 2025 SEO strategy.

Step 1: Access your Google Analytics via Tag Manager

Go to Google Analytics

1. Select your Google Analytics property.
2. Choose the website you want to analyze.

In our example, we use the site lacreme.

Step 2: Open the engagement and retention reports

Once in the GA4 interface:

• Click "Reports"
• Go to the "Engagement > Pages and screens" section

Here, you’re seeing all visited pages… but it’s not yet filtered by AIs.

Step 3: Filter by artificial intelligence sources

Add a filter by clicking "Add comparison".

• Dimension: Session source
• Condition: exactly matches
• Values to enter: (non-exhaustive list)

chat.openai.com
perplexity.ai
copilot.microsoft.com
cloud.aio.ai
mammoth.ai


Step 4: Analyze your AI traffic data

Once the filter is applied, you will see:

• The number of visitors coming from AIs (e.g., 27 visitors in one day)
• The trend over 12 months (remember to widen the period)
• AI visibility spikes (up to 88 visitors per day)

But that’s not all. You also get access to:

• Average engagement time
• Average pages viewed

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Step 5: Compare with other traffic sources

To understand the impact of AIs:

1. Duplicate the Analytics tab.
2. In the second tab, change the filter: does not exactly match (exclude AIs).
3. Compare:

SourceAverage engagement timePages viewed / sessionAI~2x longer~2 pagesOthers~54 seconds1.7 pages

💡 Users coming from AIs spend more time on your site and explore more of your content.

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Why this is a strategic metric in SEO

• You know whether your brand is recommended in AI conversations.
• You can adjust your content to maximize your chances of being cited.
• You measure the real impact of your AI visibility on your acquisition.

It’s an essential building block of GEO (Generative Engine Optimization).

Conclusion

Measuring visitors coming from artificial intelligences is now an essential SEO skill.
Thanks to Google Analytics and a simple method, you can finally know whether your site is visible in AI answers.