Wire frame GEO SEO friendly
Improve your site structure, boost conversions, and build SEO-ready pages using a complete wireframe built for Shopify, Webflow, WordPress and marketplaces.
Figma wire frame SEO responsive AI first
Improve your site structure, boost conversions, and build SEO-ready pages using a complete wireframe built for Shopify, Webflow, WordPress and marketplaces.
If your website is on Shopify, Webflow, WordPress or even built as a custom marketplace, chances are your SEO results depend on one thing: your structure.
Most businesses arriving on their site don’t know what to improve. Growth slows down, rankings plateau, or organic traffic suddenly drops, yet nothing seems obviously “broken.”
To solve this, I created the Master Wireframe: a complete website blueprint tested across hundreds of audits and thousands of SEO A/B tests. It’s the exact framework I use for my agency and inside Ovirank, my platform that measures AI search visibility and helps brands appear in ChatGPT, Perplexity and other AI assistants.
This guide breaks down every element of the Master Wireframe, header, footer, homepage, product pages, blog structure, marketplace layouts and explains why each block matters.
If you want a website that ranks faster, converts higher and scales smoothly, this is your complete roadmap.
The Master Wireframe is a Figma template containing everything needed to optimise any website, e-commerce stores, SaaS, service businesses or large marketplaces.
It’s available for free inside your Ovirank account. Simply log in with Google and you’ll find it inside the Academy section, along with your AI visibility dashboard, competitor insights and search-console data.
The template is updated continuously. Each SEO audit I perform leads to new improvements. This means the structure you get today is the result of years of live experiments on real businesses.
Every website, regardless of industry, needs a header and footer built with strict SEO rules.
Small technical mistakes in headers or footers can massively harm rankings. Fixing them is one of the quickest SEO wins.
Ranking is not enough. You must convert.
All my wireframes are built using the six persuasion principles from Robert Cialdini:
Give something valuable, a guide, discount or tool, to increase the odds people give back (email, contact, purchase).
Data you mention on social media must be consistent with your website. Contradictions kill trust.
Text reviews used to work. Then photo reviews. Today, video testimonials are the most trusted proof online.
Users say yes more easily to people they like or relate to. Your images, tone and founder section must reflect your audience.
Media logos, certifications and expert badges dramatically increase conversion. Even small media mentions matter.
Consultants, agencies, coaches and service providers can’t take unlimited clients. This natural scarcity increases perceived value when communicated honestly.
SEO and CRO are not separate disciplines anymore. In 2025, all communication channels influence each other: Google, AI assistants, TikTok, landing pages, emails.
A site with average SEO but high conversion beats a high-traffic site that converts poorly.
Whether you use Shopify (with themes like Full Stack), Webflow or WordPress, the homepage must follow a proven order.
Four clear benefits proving safety, quality or credibility.
Featured items or top-performing categories.
Three sections explaining:
Use:
Images or videos of happy customers.
Explains concretely what’s included in the product, service or package.
Perfect for increasing sympathy and trust.
Case studies or before/after metrics.
Extremely important for SEO.
Must be unique for each page, no duplicated questions across the site.
If someone reads the entire page, they’re interested.
Offer:
Blog articles are the heart of long-term SEO.
This is the structure inside the Master Wireframe:
Helps crawlers and users understand hierarchy.
On my sites, every article includes:
This increases dwell time and user engagement.
Sticky on desktop so users always know where they are.
Optimised with:
High-converting location.
Could be:
Critical for semantic expansion.
Internal linking to reinforce authority and increase session duration.
For marketplaces with thousands of references, every detail matters.
One poorly optimized page can pull down the entire domain.
Automation is necessary when managing 1,000+ pages.
But automation only works if the structure is perfect.
If you create websites on Webflow, the best method is to start from a premium template.
It reduces development time dramatically and ensures a modern, clean aesthetic.
As I always tell clients:
“I can build a site that ranks, or a site that ranks and looks great. If you want both, we start from a template.”
The Master Wireframe gives you the complete structure used by SEO agencies, e-commerce brands, coaches and marketplaces to scale organic traffic.
It’s continuously updated and based on real audits, real results and real experiments.
If your business already generates some traffic but you want a tailored strategy:
Book a free 30-minute SEO/AI audit call with me.
No pitch, just actionable advice and a clear roadmap.
If you want to measure your presence in AI search engines, try Ovirank.
You’ll see which AIs mention your brand, which keywords matter and how to increase your visibility.
Founder & CEO at Sorank
The structure encourages clean metadata, semantic blocks, FAQs and internal linking, elements AI systems rely on to understand relevance. This directly increases your chances of being cited by ChatGPT, Perplexity or Claude.
Yes. The wireframe is built for scalable architectures. Whether you use Webflow, Shopify or WordPress, you can duplicate the structure for each language and maintain a consistent hierarchy for better international indexing.
Absolutely. Even a five-page website benefits from strong header/footer rules, a clear homepage layout and page-specific FAQs. The earlier you apply a solid structure, the faster your SEO grows.
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