Profound is a powerful AI/LLM visibility tracking platform, but it is not the only one offering solid features to manage your AI SEO. Here are 10 relevant alternatives, ranked by your needs: audit, AI content creation, backlinking, competitive intelligence and unified cockpit.

1. Sorank – The all-in-one SEO + AI cockpit

• Why adopt : a centralized dashboard that aggregates classic SEO audits, AI content generation, mentions and sources cited by AI (ChatGPT, Gemini, Perplexity…), actionable workflows and an integrated backlinks marketplace.
• Strengths : single platform, quick actions to implement, complete data pipeline.
• Ideal for : teams looking to move from measurement to action without multiplying tools.

2. SE Ranking – AI visibility integrated into your SEO stack

• Main features : AI Visibility modules (AI Overviews, Gemini, ChatGPT, Perplexity), Brand Mention Tracker to monitor your mentions compared to your competitors.
• Advantage : seamless integration if SE Ranking is already in your SEO toolset.
• Intended use : for agencies or brands who want to enrich their stack without disrupting their way of working.

3. SISTRIX – AI analysis at an international scale

• Specificity : keyword AI Overview filter, AI visibility by keyword and by domain, multi-country coverage.
• Strength : overview for international SEO portfolios.
• Target : companies and media operating in multiple national markets.

4. Keyword.com – Rank tracker + AIO

• Core features : tracking Google's features (AI Overviews), cited sources, synchronization with traditional position tracking.
• Why choose it : when your markets rely mostly on Google and AI Overviews is already dominant.
• Advantage : a single tool to crawl your rankings and the AI Overviews.

5. ZipTie.dev – Specialized AI monitoring

• What it is : monitoring AI responses on Google AI Overviews, ChatGPT and Perplexity; readable dashboards, sentiment analysis and an 'AI Success Score'.
• Major benefit : fast setup, clear and visual reporting.
• Ideal for : brands or teams seeking a light but reliable AI signal.

6. Peec AI – Real-time alerts & AI brand mentions

• Strengths : monitoring brand mentions across various LLMs, real-time alerts, share of voice and cited sources highlighted.
• Asset : persona/theme-focused interface, very intuitive.
• Typical user : brand or growth manager needing increased responsiveness to AI signals.

7. AthenaHQ – AI SEO analytics + team accessibility

• Features : quick onboarding, AI+SEO reports, in-depth analyses (GA4 integrated), unlimited seats on all plans.
• Interest : highly relevant for agencies or teams managing multiple projects.
• Asset : complete agency offer from the starter package.

8. Mentions – Efficient entry level

• Focus : lightweight AI tracking solution (AIO and prompts), automatic suggestions, optimized interface.
• What it brings : simplicity and controlled cost, first step toward AI visibility.
• Recommended use : small businesses or SMEs in exploratory phase.

9. BrandLight – Content optimization + AI A/B testing

• Strengths : native AI content generation, A/B testing to evaluate changes' impact.
• What makes it stand out : rare combination of content, AI optimization and performance testing.
• Target audience : marketing agencies and large brands looking to manage ROI and AI content together.

10. Google Analytics 4 – Filter LLM traffic

• Method : configure a regex filter on sources (ChatGPT, Perplexity, Bard, etc.) to isolate AI traffic in Acquisition → Traffic Acquisition.
• Advantage : free and available immediately if GA4 is in place.
• To pair with : an AI tracking tool (like those cited above) to reach the level “pages”, “prompts”, “intent”.

In summary

In summary, Profound is a powerful option for large enterprises (sector portfolios, broad LLM coverage and strategic dashboards). However, depending on your size, your current stack and your needs (light tracking, AI-centric Google, AI content creation, testing or brand monitoring), you will find solid and specialized alternatives.