Ahrefs vs HubSpot AEO Grader which one to choose for your GEO ?
Updated :
2/12/25
Ahrefs
HubSpot AEO Grader
Ahrefs is an AI-powered SEO software that turns your data into concrete decisions. It helps you understand what your customers are searching for, optimize your site, and track your growth over time. Designing an effective strategy has never been clearer.
Ahrefs is an AI-based SEO software that centralizes data sources and reports to guide every decision. In a landscape where data multiplies and analyses become heavier, the risk is missing important signals or overlooking opportunities at scale. With Ahrefs, insights emerge quickly thanks to AI models that cross indicators of visibility, content quality, and technical performance. This set enables moving from a scattered dashboard of indicators to an exploitable map, ready to be acted on by marketing and growth teams, and scalable.
In Ahrefs, you benefit from 3 to 5 key tools that accelerate production and strengthen the relevance of your actions. Brand Radar tunes your visibility monitoring in search engines and AI conversations, by simplifying the tracking of mentions and sentiment; Site Explorer maps the ecosystem of your pages, identifies link opportunities and reveals technical gaps; Keywords Explorer sheds light on search intents and offers actionable keywords; AI Content Helper facilitates writing and repurposing ideas with AI; Site Audit automates technical checks and prioritizes fixes.
Ahrefs is not a generic analytics tool nor a magic wand that promises results without work. It is not a data-heavy product nor a separate suite from other marketing efforts. What we offer is an integrated platform, focused on SEO and AI, that explains the numbers, recommends actions, and enables quick action. The goal is to make data intelligible and actionable without replacing human expertise or the strategic processes required for sustainable growth.
At the heart of Ahrefs lies a results-driven approach: durable visibility, a better understanding of the audience, and the ability to manage projects at scale. By offering clear insights, recommended actions, and relevant reports, the platform supports decisions without information overload. For marketing managers and SEO teams, Ahrefs is a partner that emphasizes data reliability, speed of execution, and ongoing evolution, while remaining accessible and adaptable.
HubSpot AEO Grader is an AI tool dedicated to optimization for AI engines. It reveals how your brand is represented in generated responses and offers recommendations to improve its visibility and credibility. Accessible and jargon-free, really.
Traditional SEO relies on rankings and clicks, but AI engines synthesize information and respond directly to the user. This evolution creates a 'zero-click funnel' where the perception of your brand is shaped in the results, not only on your site. HubSpot AEO Grader analyzes how AI systems like GPT-4o, Perplexity and Gemini interpret your brand, products and competitors. It turns this vision into actionable data: brand recognition, competitive positioning and the context of exchanges. By using it, you have a clear framework to act on content, sources and messages that feed AI responses.
Thanks to AI analysis, AEO Grader examines how GPT-4o, Perplexity and Gemini interpret your brand and identify the sources that shape their responses; Benefit: an accurate view of what is cited and where to act. By evaluating positioning, the tool categorizes your brand as Leader, Challenger or Niche and measures the density of mentions and the context; Benefit: prioritize actions that strengthen your presence in AI results. Our sentiment analysis breaks down the tone, themes and narrative arcs around your brand; Benefit: tailor your messages for a more positive perception. Finally, the recommendations and action plans deliver concrete measures to fill gaps and align the content; Benefit: an operational guide to optimize AI.
What AEO Grader is not: it is not a traditional traffic acquisition tool nor a single SEO solution. It does not replace an editorial strategy, technical, but complements the marketing managers' thinking by providing a view on how AI describes your brand. It is a visibility and presence optimization tool in AI responses, not a campaign management module or instantaneous results. In short, it adjusts the frame of reference to act with data and measurable objectives.
HubSpot AEO Grader brings together AI monitoring and an operational framework to understand and improve your representation in AI-generated results. This is not a miracle promise, but a tool that turns information into decisions and concrete actions for the visibility and credibility of your brand in the AI space.
Ahrefs is a tool that helps users improve their online visibility. It offers features such as backlink analysis, keyword research, and rank tracking.
No, Ahrefs does not offer a permanent free version. It provides paid trials and demonstrations, and full access requires a subscription.
Log in to your Ahrefs account, go to the Billing section, click 'Cancel Subscription' and confirm. Your access will end at the next due date.
HubSpot AEO Grader is an AI-focused SEO evaluation tool that measures the visibility and AI impact of your content. It provides an overall assessment, insights on the sentiment around your brand, and recommendations to optimize content and information architecture.
Yes, HubSpot AEO Grader offers a free version with basic features. To access advanced analyses and detailed reports, a paid plan is required.
You can cancel your subscription from your account settings. Go to the Billing or Subscription section, click 'cancel subscription', and your access will end at the next due date.
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